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Customer Support Portal
Current Issues
• Answers to consumer issues/questions are scrambled.
• FAQ’s appear first no matter what you search. Why give the consumer useless content?
ØGet to the point.
• Search results need to be improved/ relative to the product.
• Visualization
Simplify visual approach. Categorize information efficiently. Less can be more.
Consumer Visualization • Difficult to navigate.• Users want answers fast. • Sub-icons are useful.
• Simplicity = better user experience from the start.
• More but less.
Compact Navigation (Toro)
• Product number entry makes finding the exact model easier.
• Reduces amount of clicks for the consumer.
• Subcategorizes top search items.
• No digging needed.• Manuals & Warranty's available
for download.
Other Access Channels
• Google provides more quantity & quality search results compared to .com site.
• Sites specialize in consumer needs Ø Manualslib.comØ Repairclinic.com Ø PartsTree.com
• Makes support portal seem useless.
• What’s driving consumers to the site?
RepairClinic.com
One Stop Shop
• Reliable search for individual models.
• Sort by product / model. (Toro Approach)
• FAQ’s appear for specificproduct.
• Sub categories- including:Ø Part Number SearchØ Warranty’s & Manuals Ø How to Videos
• Can it be automated?