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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Customer switching behavior in service industries: An exploratory study Keaveney, Susan M Journal of Marketing; Apr 1995; 59, 2; ABI/INFORM Global pg. 71

Customer Switching Behavior in Service Industries: An Exploratory Study

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Page 1: Customer Switching Behavior in Service Industries: An Exploratory Study

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Customer switching behavior in service industries: An exploratory studyKeaveney, Susan MJournal of Marketing; Apr 1995; 59, 2; ABI/INFORM Globalpg. 71

Page 2: Customer Switching Behavior in Service Industries: An Exploratory Study

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Customer Switching Behavior in Service Industries: An Exploratory Study

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Customer Switching Behavior in Service Industries: An Exploratory Study

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: Customer Switching Behavior in Service Industries: An Exploratory Study

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: Customer Switching Behavior in Service Industries: An Exploratory Study

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Page 7: Customer Switching Behavior in Service Industries: An Exploratory Study

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Page 8: Customer Switching Behavior in Service Industries: An Exploratory Study

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Page 9: Customer Switching Behavior in Service Industries: An Exploratory Study

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Page 10: Customer Switching Behavior in Service Industries: An Exploratory Study

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Page 11: Customer Switching Behavior in Service Industries: An Exploratory Study

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Page 12: Customer Switching Behavior in Service Industries: An Exploratory Study

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.