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PR033/20 4 May 2020

Customers Enjoy More Smart Mobility Features at their Fingertips with Upgraded All-in-One MTR Mobile

The brand-new enhanced MTR Mobile app will make its debut on 6 May 2020 (Wednesday) with a range of new and enhanced functions to be rolled out in the following months. The new all-in-one lifestyle mobile app will allow members of the public to enjoy more smart mobility features with diverse transport and shopping services at their fingertips. The MTR Corporation is committed to enhancing customers’ riding and shopping experience with the use of technology. Since its launch ten years ago, MTR Mobile has introduced advanced technologies to enhance the functions of the app, including “In-station Finder”, “Alighting Reminder”, as well as the AI-equipped “Chatbot” in recent years. The app has around 1.4 million active users every month, a testimony to its popularity among our customers. As MTR Mobile will be celebrating its 10th anniversary and customers’ needs continue to evolve, MTR is committed to enhancing our heartfelt service by presenting an upgraded version of the MTR Mobile: a new lifestyle mobile app to help navigate our transport network and shopping malls with greater ease and convenience. A new reward scheme and a wide range of lifestyle information will also be launched as one of the key features of the upgraded app. The new functions to be rolled out in the next few months include: 1. Starting from June, passengers can purchase five types of “Monthly Pass Extra” through MTR

Mobile, a time-saving alternative to purchasing tickets in person in stations. 2. Starting from July, the “Next Train” function will be extended to the Light Rail network,

providing real-time frequency updates for Light Rail passengers to better plan their trips. 3. The newly enhanced “Trip Planner” will be launched in the third quarter, offering up to three

MTR route suggestions for passengers’ choice based on their needs. This new function will feature an integration with real-time information, such that the “Trip Planner” will suggest alternative routes in the event of service disruption.

4. Later this year, the QR code function will be added to the MTR Mobile and will provide a new payment option at entry/exit gates apart from Octopus. Passengers can scan the QR code in MTR Mobile to pass though station entry/exit gates.

(*Note: Please refer to Annex for more details.) A new reward scheme “MTR Points” is another highlight of the upgraded MTR Mobile. Starting from 6 May, MTR Mobile will integrate two existing MTR reward schemes (MTR Club and the membership programmes of MTR Malls) into a new “MTR Points” reward scheme. The “MTR Points” is the first customer reward scheme covering transport, malls and shopping in Hong Kong. By taking MTR journeys, spending designated amounts at participating merchants at four designated MTR malls and MTR shops, or purchasing MTR souvenirs, registered users can earn points and redeem attractive rewards.

In addition, the MTR Mobile will provide customers with the “Latest News” about MTR train service, MTR malls and lifestyle information. Registered users of the MTR Mobile will further enjoy personalised suggestions and exclusive offers about lifestyle and dining along MTR lines. A new virtual ambassador “Macy” will make her debut in the upgraded MTR Mobile. “Macy” is responsible and helpful and will serve customers with a warm smile. She will provide an interactive chatbot service through artificial intelligence technology. “MTR always strives to make continuous enhancements to MTR Mobile with the latest technologies to make passengers’ train journeys more convenient and interesting. This year we are further transforming the function-based MTR Mobile into an integrated app that can provide lifestyle information on transport and shopping to better serve the different needs of customers,” said Ms Jeny Yeung, Commercial Director of MTR Corporation. “The Corporation is engaged in a wide range of businesses which are closely linked to the daily lives of the members of the public. We always uphold the value of customer-oriented service and continuous improvement. The upgraded MTR Mobile will provide one-stop information and promotions on travel, dining, shopping and entertainment, offering greater convenience and pleasure to MTR customers and bringing them a new experience,” said Mr David Tang, Property Director of MTR Corporation. MTR Corporation has been promoting the development of smart city technologies in Hong Kong to help the public enjoy smart mobility. Apart from the iCentres and free mobile charging service which are available in 13 MTR stations, the Corporation has added free wireless charging facilities in 16 additional stations since late March. Starting from July this year, passengers will be able to enjoy free Wi-Fi service at the concourses and platforms of all MTR stations. The Corporation is also discussing the introduction of 5G service with telecom companies, and HKT has started providing 5G service at Tai Koo Station. Details will be announced in due course.

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About MTR Corporation

Every day, MTR connects people and communities. As a recognised world-class operator of sustainable rail transport services, we are a leader

in safety, reliability, customer service and efficiency.

MTR has extensive end-to-end railway expertise with more than 40 years of railway projects experience from design to planning and

construction through to commissioning, maintenance and operations. Going beyond railway delivery and operation, MTR also creates and

manages dynamic communities around its network through seamless integration of rail, commercial and property development.

With more than 40,000 dedicated staff*, MTR carries over 13 million passenger journeys worldwide every weekday in Hong Kong, the United

Kingdom, Sweden, Australia and the Mainland of China. MTR strives to grow and connect communities for a better future.

For more information about MTR Corporation, please visit www.mtr.com.hk.

*includes our subsidiaries and associates in Hong Kong and worldwide

Photo captions: 1. Ms Jeny Yeung, Commercial Director (2nd from right), Mr David Tang, Property Director (2nd

from left), Mr Raymond Yuen, General Manager – Marketing and Planning (1st from left) and Ms Annie Leung, General Manager – Customer Experience Development (1st from right) of MTR Corporation officiate at the launch ceremony of the new upgraded MTR Mobile.

2. “Macy”- the first virtual ambassador for railway service in Hong Kong makes her debut today.

3. General Manager – Customer Experience Development of MTR Corporation Ms Annie Leung introduces a number of new functions which will be rolled out soon in MTR Mobile to promote smart mobility.

4. General Manager – Marketing and Planning of MTR Corporation Mr Raymond Yuen

introduces the newly launched reward scheme “MTR Points”.

Annex MTR Mobile New Functions

1. “MTR Points” reward scheme (To be launched on 6 May) By completing a simple account registration process, customers are able to earn points

through MTR rides and shopping, and redeem various rewards easily. Registered users can also check their MTR points history in MTR Mobile.

Earning points through MTR rides: Customers can add an Octopus which is used for MTR rides to their registered account, so that points will be accumulated automatically when using the Octopus for MTR rides. Registered users can also earn points by purchasing Monthly Pass Extra or City Saver.

Earning points through shopping: Registered users can upload their receipts onto MTR Mobile after shopping at designated MTR Malls, MTR shops at stations or purchasing MTR souvenirs. Points will be subsequently credited to the customers’ account upon completion of the verification process.

Till 31 October 2020, all successful registrants will be entitled with a welcome bonus of 8,000 points.

Registration Method: • Customers can register in MTR

Mobile. • They shall then link an Octopus at

designated “Digital Service Kiosks”. Each Octopus can only be linked to one account.

2. Interactive “Chatbot” by Virtual Ambassador “Macy” (To be launched on 6 May) “Macy” is well equipped with upgraded functions to answer more questions about “Trip

Planner”, MTR Malls, and enquiries about the “MTR Points” reward scheme.

• Customers can tap the avatar of Virtual Ambassador “Macy” to initiate interactive enquiries.

Macy

• Example: Ask “Macy” how to travel to the MTR Headquarters in Kowloon Bay.

3. In-app Purchase of “Monthly Pass Extra” (To be launched in June) Passengers can enjoy a more simple and flexible way of purchasing all five types of “Monthly

Pass Extra” on their mobile devices. It can save them a significant amount of time from queuing up at stations each month. Passengers are also entitled to earn MTR points.

The sales period of “Monthly Pass Extra” (i.e. from the last 7 days of the preceding month to the first 7 days of that month) will be the same for purchase at MTR stations or in MTR Mobile. • Tap “Tickets”.

• Select the type of “Monthly Pass Extra” to be purchased.

• Select “Pay with Octopus App” for

payment.

• The screen will automatically switch to the Octopus payment interface.

• Passengers can pay via O!ePay or with the Octopus that they wish to encode the “Monthly Pass Extra” with.

4. Light Rail Next Train (To be launched in July) The “Next Train” function further extends its coverage to Light Rail service, allowing

passengers to check the arrival time for up to 4 routes at a Light Rail stop to facilitate a more convenient journey planning.

• First, turn on location service on the

mobile device. • Light Rail route map will be displayed

after selecting ‘Light Rail’ in “Next Train”.

• Passengers can choose a Light Rail stop on the map or input the name of the stop.

• Example: Choose “Tuen Mun Hospital Stop”. The arrival time for up to 4 routes passing through the stop will be shown.

• The system will refresh and provide the real-time schedule about every 45 seconds.

5. Enhanced “Trip Planner” (To be launched in the third quarter) The enhanced “Trip Planner” will provide more (up to three) options for MTR route

suggestions for passengers. The new feature will also integrate real-time traffic data from “Traffic News”– in the event of service disruption, the enhanced “Trip Planner” will suggest alternative routes which are feasible.

Example: Travelling from Admiralty Station to Tung Chung Station

(Three suggested routes) • The enhanced “Trip Planner” will show the suggested route with shortest

estimated journey time, together with two other possible travel routes for passengers’ reference.

Example: Service disruption on Island Line, travelling from Admiralty Station to Tung Chung Station • The enhanced “Trip Planner” integrates real-time traffic data of “Traffic News”. If

there is a service disruption, alternative routes will be suggested to passengers.