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THENEWSEGMENTATIONANDMEDIAPLANNINGPRODUCTFORAGENCIESANDBRANDS
CustomersofVirginAtlanticAirways
YouGovprofilesisthenewsegmentationandmediaplanningproductforagenciesandbrands.ItispoweredbytheYouGovCube-ourconnecteddatavaultwhichholdsover120,000variableson190,000YouGovmembers.Thisdoesnotshowthe*average*memberofthisgroupbutratherthoseattributesthatdistinguishthisgroupfromthegeneralpopulation.
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DEMOGRAPHICS
DEMOGRAPHICS
Gender:Male
Age:40-54
Socialgrade:ABC1
PROF.INTERESTS
InformationTechnology
MediaandPublishing
Business
MONTHLYSPARE
£1000ormore
POLITICS
TOPREGIONS
London
SouthCoast
EastAnglia
LIFESTYLE
HOBBIES&ACTIVITIES
Sports
Sudoku
Travelling
FAVOURITESPORTS
Cricket
Cycling
RugbyUnion
GENERALINTERESTS
TravelandHolidays
Drama
BusinessandFinance
NICHEINTERESTS
NorthAmerica
Florida
UnitedStatesofAmerica
FAVOURITEDISHES
Honeycomb
Saltandpepperchicken
Sushi
MOSTLIKELYPET
Fish
ENTERTAINMENT
FAVOURITEMOVIES
Enchanted
TheWeddingSinger
Annie
BringItOn
FAVOURITEMUSICSARTISTS
Disclosure
Rudimental
GooGooDolls
Audioslave
FAVOURITECELEBRITIES
RickyGervais
JimmyCarr
LeeMarvin
DavidMitchell
BRANDS
HeathrowAirport
GatwickAirport
LondonUnderground
VirginHolidays
NewYorkJFK
AppleiPad
Nando's
SkyAtlantic
CLOTHINGBRANDS
BANK
FirstDirect
HSBC
TOPMAKEOFCAR
BMW
Audi
SHOPSAT
Sainsbury's
Waitrose
MEDIA
WATCHESTVFOR...
16-20HOURSPER/WEEK
ONLINEFOR...
11-15HOURSPER/WEEK
MAGAZINESREAD
StyleMagazine
25BeautifulHomes
HouseBeautiful
TVSHOWSWATCHEDRECENTLY
Live:Championship
Live:Euro2016Qualifiers
FantasyFootballClub
Dragons'Den
VirginAtlantic:UpintheAir
BigRichAtlanta
NEWSPAPERREAD
Times
DailyTelegraph
DailyMail
ONLINE
TOPWEBSITESVISITED
virgin-atlantic.com
virginholidays.co.uk
deliveroo.co.uk
ba.com
healthcaremagic.com
westbriton.co.uk
open-closed.co.uk
dhs.gov
TOPFACEBOOKPAGES
VirginAtlantic
MyOffersCompetitions
ApprovedFood
InTheStyle
PaoloNutini
FlamingGrillPubs
DigitalSpy
LeviRoots
@chris_kammy @premierleague
@Charlottegshore @gregjames
@fizzer18 @ahj
IpreferwatchingAmericanTVtoBritish
programmes“Iliketogototrendyrestaurantsandbars
“ Describesthemselvesas...analytical,
wellEducatedandflirtatious“
Iamhappywithmystandardofliving
“ Iliketosurroundmyselfwithadiverse
rangeofculturesandideas“...Butonoccasioneasilydistracted,unpunctualandquick-tempered.“
CUSTOMEROF
TOPMOBILEAPPLICATIONS
Periscope
Vine
LEGOBatman:DCSuperHeroes
TheWeatherChannel
WordsWithFriends
