Custy Connects

8/9/2019 Custy Connects

1/21


2/21

A LOT OF PEOPLEIN OUR INDUSTRYHAVENT HAD VERY

DIVERSE EXPERIENCES...


3/21

so they dont have

enough dots to connect,


4/21

Butthe broader ones

understanding of the

human experience, the

better design we will have.

- STEVE JOBS

&THEY END UP WITH VERY LINEAR SOLUTIONS


5/21

My desire to accumulate as many experiences as this world

has to offer has taken me to places I would never have imagined.

Guided by the unknown, I have discovered facets of communica-

tions uniqueto each experience.

I HAVE A SIMILARPHILOSOPHY.


6/21

Conviction Digital:Austin, Texas

Co-Founder - Creative/Digital Lead: June 2013 - PresentA new political agency to end the notion that campaigns and

elections are seasonal, specializing in digital marketing.

Rokkan:New York CityAssociate Social Strategist: January 2013 - May 2013

Rokkan is a fully integrated agency, born from digital. Rokkanfocuses on combining strategy, storytelling, and technology.

J2 Strategies:Austin, TexasAccount Coordinator/Designer: January 2012 - January 2013J2 Strategies is a full-service political and campaign

consulting firm, specializing in strategy and marketing.

MRY :New York CityStrategy Intern: June 2011 - August 2011MRY (formerly Mr Youth) MRY specializes in blending

creativity and technology with media to make brands

remarkable.

LIZ THE AUSTINITE


7/21

NOW, SEE THE GOODSRumor has it our left brainis keen to analyticsand our rightto

creativity. As you read on you will notice my concepts to the

leftand my work to the right! So, use both parts of the brain

or stay partial to one side... its your choice!

*Indicate personal designs.


8/21

Target the most effective media markets and messages.

Build brand equity for a candidate.

Unify and activate voters.

Creatively collaborate among political operatives.

POLITICAL CAMPAIGNS

THE CHALLENGE

& WIN!


9/21

BRANDING

A CANDIDATEHave you ever wondered why We the PeopleGOTV?

& by the way GOTV GTL.The process to propel us to

the polls takes more than a few fist pumps. It takes a team

dedicated to creating sustainable change and a candidate who

can inspire and activate others to Get Out The Vote.


10/21

PUBLICOPINIONRESEARCHPress 1, Press 2.

Click yes, click no.

Our answers do more than

predict wins, they help

form narrativescrafted to

not only be effective but

to stick.

Staff members dedicate

their time to ensure their

candidates messagesare

amplified.

These messages must

embed into our minds,touch our hearts and

move us to action.

76.5% 2% 9.8% 67.5% 20% 2.5%

DAVIDDEWHURST

TOMLEPPERT

TEDCRUZ

HIT THE TARGET:Assisted in target research

using auto-dial call systems

to determine media markets.

PUBLIC EDUCATION: ALL FUN

Millions

,

,

$30,000

$40,000

$50,000

$60,000

- - --

Increased rel iance on p Increased rel iance on o Increased reliance on F Increased reliance on Revised business tax r :

Negative Issues Ef

. , , .

1

2006-2007 2008-2009 2010-2011

$33,704,809,211

$37,653,059,874

$3,948,250,663

$50,409,166,977

$49,216,205,160

$ (1,192,961,817)

$49,216,205,160

$50,265,846,400

$1,049,641,240

1$2.3 billion deferred Aug2Includes estimated total

Original Appropriation

Final Appropriation

Difference

Total increase since 2007: $13 billion2

CONFIDENCE IS KEY:

Straw polls were often

conducted in the heat of the

primary. Infographics were

designed for the website andsocial networks.

SPEAK THE LANGUAGE:

Talking points required

situational research and

were designed to reinforce

campaign themes.

*

*

*


11/21

BRANDING ACANDIDATE

A MAN OF THE PEOPLE:

Guided by public opinionresearch, candidates craft

the best narrative to reach

voters and supporters.

RALLY THE PEOPLE:

Conceptualized and attended

events. Assisted with set up,

breakdown and directing

attendees.

LOUD & PROUD:

Designed materials through-

out the campaign for field

operations, conventions and

fundraising events.

And this I promise you...

The human desire to

connectnaturally makes

voters detectives.

Every word and every

action is investigatedto

determine if a candidate

can help make their livesbetter, provide better

security and inspire them

to be better.

*


12/21

POLITICALTO VISUALLANGUAGE

DESIGN AT THE DOORSTEP:

Designed direct mail piecesfor primary, runoff and gen-

eral election with a reach of

250,000 voters.

DIGITAL DESIGNS:

Designed infographics, cover

photos and other social me-

dia graphics.

CREATIVE CONNECTIONS:

Assisted in social media

strategy and management.

Connected and designed ac-

companied visuals for Face-

book apps.

THIS TIME THE GRASSROOTS WILL DECIDE

HOLD POLITICIANS FROM

BOTH PARTIES ACCOUNTABLE

New leadership to hold

politicians from both partiesaccountable to We the People

Politicians from both parties havelet us down. Ill ght to reduce the

size of government and defend theConstitution

Pass a Balanced Budget Amendment Repeal EVERYWORD of Obamacare Dramatically reduce spending and debt

REDUCE SIZE OF GOVERNMENT

Return government to role

envisioned by ourFounding Fathers

DEFEND THE CONSTITUTION

Design for the people.

A candidates visual

representation is more

than yard signs, campaign

stickers or push cards. Its

a truereflection of their

values, and for supportersit becomes their visual

identity.

These visuals bring the

opportunity for support-

ers to show their loyalty,

affectionand trustthat a

candidate will be reliable.

*

*

*


13/21

Discover consumer needs for brand strategy.

Forecast trends to create forward-thinking campaigns.

Create two-way communication with consumers.

Turn consumers into brand evangelists.

BRANDS.

BRAND CAMPAIGNS

THE CHALLENGE


14/21

LETS TALK

BRAND LOVE.Love is a fickle thing but brands, now thats a man (or woman)

everyone should search for. Our Facebook status would always

be in a relationship if we acknowledged our brand love. For

me - Brookstone tucks me into bed, Keurig wakes me up,

Netflix takes me to the movies and the lovegoes on & on.


15/21

THOUGHT TAPPING:

Executed research withCrowdTap platform to

discover consumers brand

opinions and suggestions.

INTERN INGENUITY:

Worked with other interns

to research, develop creative

ideas and pitch to the agencyfor the RepNation client.

COCA-LABORATION:

Assisted as a Strategy

Intern at MRY on research

for client pitches, specifically

on consumers emotions

and need-states.

*

DISCOVERNEED-STATESOne fish, two fish

red fish, blue fish?

Consumers purchase into

brand experiences, with

both conscious and sub-

consciousreasons.

Each reason is a reflection

of onespersonal compassand its our role as brand

strategists to determine

the tipping pointbehind

why a consumer chooses

one brand over another.


16/21

ON THE HUNT:

Participated in variousyouth-oriented focus groups

at MRY to tap into current

and upcoming trends.

PROGRESSIVE PLANS:

Creatively developed and

designed ideas focused on

digital and social media trendsfor JCP on the NSAC team.

Tell Us About Yourself

The top 2 songs on my iPods 25 most playedlist are

My favorite shows are:

My favorite websites/blogs are:

My 2 favorite celebritiesare:

ds, college is about much more than having a good. chool, resume-building extracurricular activities,

aintaining their g.p.a. students are feelingre to succeed both inside and outside of the

.

I re environment, students think their clothing should.

, stick straight hair and tight cocktail dresses of lasteen replaced by long flowing skirts, natural wavestor sandals, a look that students are calling Boho-

.

BOHO-CHIC

.

ee-spirited, flowy but put together. I consider myselfthers, earth tones, and brown leather taking up aardrobe.-Emily Tracy, University of North Carolina

ame of the game and for stressed out students,s the perfect escape from their every day lives by

and comfort without confining them to specific brand, silhouettes.

, I... ,

, . ,

l

TREND FORECASTING:Researched and wrote the

first Trend Report at MRY

as a Strategy Intern. The

report focused on style,

social, financial and career

success for students.

*

FORECASTTRENDSEveryone wants to be

popular.

Trends are predictable,

because humans are

predictable. Innovation is

no longer technical and

has moved from more

tricks to more feel good

qualities.

In todays age of constant

change, its important for

brands to stay aheadof

the curve.


17/21

REAL TIME RESULTS:

Used Sysmosos Heartbeat to

track social media mentions

of keywords to respond and

execute giveaways online for

the Fordcast Tour.

PREP & SET GOALS:

Created benchmarks based

on data aggregated fromcompetitive landscape and

current sentiment for the

BBM Challenge campaign.

THE AFTERMATH:

Evaluated with Sysomas Map

and Crimson Hexagon to write

a weekly report for Dasani

Plantbottle to create recom-

mendations for the campaign.

BRANDENGAGEMENT

Stop shouting at me!

Social media has creat-

ed a two-way form of

communication. Brands

no longer have to shout

among the clutter, they

now have platforms

to engage.

The rise of social media

innovation has created

a new expectation. Con-

sumers want brands who

integrate seamlesslyinto

their lives for advertising,

public relations and sup-

port.


18/21

CHEERS TO RESEARCH:

Researched and discovered

the need-states and best

timing for students to expe-

rience the current GIF YourCheer campaign.

TAKE IT TO THE STREETS:Executed on-campus

presentations, tabling and

marketing events as a

BlackBerry Ambassador to

promote and demonstrate

BlackBerry products.

FORD-HAND EXPERIENCE:

Attended the Fordcast Tour

at Internet Week 2011 to ex-

perience the lounge, QRscavenger hunt, Fotobooth,

virtual driving and listen to

the Ford panel.

EXPERIENTIALMARKETINGIn our friends we trust.

Brands have realized

word-of-mouthis one of

the most affective and or-

ganic formsof marketing.

Its only natural that

brands have gone to the

streets to flash, giveawayand promote themselves.

But its more than atten-

tion brands are seeking,

its the opportunity to

turn their consumers into

brand evangelists.


19/21

I like to move & shake. Why? I believe people who are

passionate and disciplined have the unique ability to

continuously start over. Theyve realized success is within

the exploration. With several communication avenues,

I constantly hop on various paths. Each experience has

presented new ways to communicate and new understand-

ings of the human nature.

SO, HERESTHE WRAP UP,

FOR NOW.


20/21

CALL, EMAIL ORTWEET ME MAYBE?806.543.9258

[email protected]

@eCusty

elizabethcusty.com

*Additional design work and writing samples are available upon request.


21/21

Documents

Custy Connects