cut flower

8/7/2019 cut flower

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Presented by:-Sunil Moar

Tarun BhandulaSunil Sethi

Simran kaurNarender

Presented To:-Dr. Sridhar Panda

8/7/2019 cut flower


Introductiony Government of India has identified Floriculture as the

sunrise industry and accorded it 100% export oriented

status.y The liberalization of industrial and trade policies

paved the way for the development of export orientedproduction of cut flowers.

yFloriculture- out of US$ 17 billion of world export,Indias share is $ 80 million (despite one of the highestacreage)

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International market of Cut

Flowersy The International market for Indian Floriculture Industry

is mainly The Netherlands, Japan, UK, Australia, Gulf Countries, etc

y Cut flowers are the most widely traded floriculture productand the consumption is increasing world-wide.

y The cut flower market is dominated by The Netherlands, which has six International Auction Halls.

y The cut flowers from Kenya, Ethiopia, and Ecuador are on aboom, compared to these countries India has to go long a way.

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Floriculture exports from Indiay For export purposes, all floriculture products are grouped

into four categories

y

Cut flowers - 72% value of f loriculture exportsy Group of foliage, branches mosses and plant parts -

17.16%

y Group of rooted cuttings, slips, mushroom spawn -9.92%

y Bulbs, tubes, tuberous roots, rhizomes, chicory 1.05%

y Growth rate is 6-10% pa.

y In 2007 the size of the industry was $80 billion.

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y Karnataka is the leader in floriculture, accounting for75% of India's total f lower production.

y Karuturi Networks, a little knownBangalorecompany , is close to acquiring the Netherlands-based Sher, the world's largest producer andsupplier of roses, for about $50 million .

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Cut Flowers exportsy The cut flowers are exported in two forms:

A)Fresh form for bouquets and ornamental purposes.

B)Dried, dyed, bleached etc. for other purposes.

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SWOT AnalysisStrengths

y Climatic variations enabling to cultivate a range of

products .y Skilled labor.

y Reputation built up as a supplier of quality products.

y Encouragement received from the Government.

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W eakness

y Lack of experience,

y Inadequate research support,y Inadequate market knowledge and

y Infrastructural and procedural problems

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Opportunities

y Expanding new markets

y Opportunities to export value added productsy New developments in sea transportation

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Threats

y Indias glaring failure to meet the international

markets primary requirementy Cold chain for keeping the flowers fresh is not

adequate.

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Conclusiony If the Floriculture market is regulated it will grow at a

faster pace than the present growth rate.

yThe growers in India are hard working but dont takerisk to invest in Floriculture Industry as the pricing isnot regulated.

y If the industry is regulated many more favorable

regions for cultivation of flowers will be identified.y Finally government intervention in pricing policy is

the key the success of the Indian Floriculture Industry.

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RECOMMENDATIONSy The First and foremost thing is to start the auction

halls as soon as possible and regulate the cut flower

market with strict norms on pricing.y Adoption of advance technology in production system

& post harvest handling of the cut flowers.

y Strengthening the cold chain system including

refrigerated transportation from place of production tothe destination of the export.

y Attracting FDI from Asian as well as Europeancountries for creation of cold chain infrastructure

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Thank You

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cut flower