Cutting Costs With a VoIP Business Phone System

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    VoIP business phone systemsare hyped as a

    way for small businesses to cut costs. They aretouted as being more flexible, scalable and

    feature-rich than traditional phone systems, for

    a lot less money. Is it true? If so, how does it

    work?

    Cut Costs, Add Value

    Basically, VoIP cuts costs because it uses the

    internet to send and receive voice calls, rather

    than traditional phone lines. Service,

    maintenance and upgrades for traditional

    telephony cost a lot more than internet telephony. And, a VoIP system comes

    packaged with productivity features such as on-the-fly conference bridging that wouldcost extra with traditional telephony.

    A VoIP business phone system works the same basic way as a home Vonage

    account: desktop phones connect to the internet via a router/server (at home, this is

    likely your cable modem; for a business, its an IP PBXeither on-site or managed by

    a cloud/hosted provider), and you make and receive calls just as you would with a

    traditional desk phone.

    The reduced capital and operating costs of VoIP systems are game-changers, said

    John Hoag, an IT consultant and associate professor at Ohio Universitys McClure

    School of Information and Telecommunication Systems. A VoIP PBX replacement is

    a modest expense. VoIP software is often open sourced, and the additional cost forbandwidth is much less than its TDM equivalent.

    For a business with an existing commercial-grade internet connection, Hoag

    estimated the cost for VoIP bandwidth can easily be 75 percent less than the

    equivalent TDM bandwidth.

    A VoIP business phone system doesnt just cut costs; it also adds value in a variety of

    ways, many of which address the need for mobile communications. For example:

    routing calls from an employees desk extension to their cell phone when they are

    traveling or out of the office. Unified communications features like integrated inboxes

    (voicemail, e-mail and fax) and tie-ins with customer relationship management(CRM)

    tools increase employee productivity and support business growth.

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    The big step forward isnt necessarily IP, but other features integrated with voice to

    make people more efficient and productive, said Michael Finneran, Principal at dBrn

    Associates.

    So, even if all you can do now is focus on the voice benefits of VoIP, its still a good

    idea to enlist the expertise of a phone system supplier or other consultant to look at

    expanded communication tools. That way, you can buy confidently with anticipated

    future needs in mind.

    On-Premise vs. Hosted

    A fundamental question that will come up early when shopping for a VoIP business

    phone system is: Do we want an on-premise system or a hosted system?

    In a nutshell, with a hosted PBX, phones plug into the local area network (LAN) via

    Ethernet cables, a router connects the LAN to the internet, and the IP PBX service

    provider does the rest. With an on-premise system, a local PBX server box connects

    the LAN to the internet and, sometimes, to the public switched telephone network

    (PSTN) as well.

    For most businesses, an on-premise VoIP phone system has a lower total cost of

    ownership (TCO), said Finneran. But, a hosted provider gives you access to new

    technology and upgrades immediately, and allows you to get the new system up and

    running a lot faster.

    With a hosted provider, most money spent on the phone system becomes an

    operating expense, Finneran noted. You can rent phones and pay for service, and

    have almost no up-front investment. Its usually not practical to totally eliminate capital

    expenditure (CAPEX) because of LAN upgrades like adding Power-over-Ethernet

    switches and new cable drops, and more or faster routers and firewalls. Still, if the

    CAPEX budget is pinched, going with a hosted option may be the best choice.

    TCO and ROI

    A typical VoIP business phone system requires:

    Ethernet local area network (LAN)

    Broadband internet connectionIP desk phone for each employee

    IP speaker phone for each conference room

    On-premise IP PBX or off-site hosted IP PBX provider

    VoIP/internet telephony service provider

    Uninterrupted power supply (UPS) for all network equipment

    The most effective way to determine TCO for these items, and identify cost

    reductions, starts with a needs analysis. Then, research options and prices and

    choose vendor(s) and service provider(s). The last step is actually purchasing a

    system, installing and configuring it, and training staff.

    Return on investment (ROI) calculations depend on whether you choose an

    on-premise or hosted phone system.

    Hoag explained that in the case of on-premise, ROI is calculated by looking at when

    the reduced cost of VoIP bandwidth catches up with investment in the phone system.

    With hosted VoIP, most of the systems cost shifts to the OPEX side; ROI amounts to

    comparing recurring costs now with previous support, annual equipment upgrades,

    and phone service.

    Bottom Line

    With careful research, your new VoIP business phone system should at very least

    provide the same voice capabilities as your existing system with a lower TCO. But,

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    almost certainly you will also gain value in the form of mobility and other features that

    help employees be more productive and better serve customers. The payoff from that

    is a gift that keeps on giving.

    About the Author

    Mae Kowalke is a journalist and communications professional who

    specializes in covering business technology. She has written

    extensively about VoIP, CRM, ERP and a range of other

    technologies, both as a reporter and a blogger.

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    Keyword Tags: VoIP; voice over internet protocol; business telephony; VoIP features; VoIP

    Venefits; cutting business costs

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