ALEJANDRO SÁNCHEZ CONTRERAS

Marketing & Branding Professional (34) 629 900 600 / (34) 91 666 54 54

C/Los Tarays 15, 28523 Rivas-Vaciamadrid, Madrid, Spain

@ alex.uc3m@gmail.com

Born in Madrid, 26/11/1986

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PROFILE

Business Administration graduate and Master’s Degree in International Marketing & Branding.

1.5 years of experience in Hospital Management and 2 years of international experience in Market

Research, Marketing and Project Coordination. Strong communication, social and organisational

skills. I speak English, Spanish and German fluently.

EDUCATION

10.2015 Course in Digital Marketing Complutense University and Google (Madrid, Spain) – 40 hours.

SEO, SEM, Google Analytics, Advertisement, Social Media, Emailing.

09.2014 -06.2015 Master’s Degree (MSc) in International Marketing & Brand Management Lund University (Lund, Sweden).

Marketing, Branding, Retailing, B2B, Market Intelligence & Digital Marketing.

Masters’ Thesis in decision-making within Collaborative Consumption.

10.2004-09.2009 Degree in Business Administration (Spanish ‘Licenciatura’) Carlos III University (Madrid, Spain).

Marketing, Statistics, International Business, Accounting and Business Law.

08.2008 -12.2008 Erasmus Exchange Programme University of Vaasa (Vaasa, Finland).

Courses in International Marketing and Business.

LANGUAGES, INFORMATIC SKILLS & COMPETENCES

Spanish (Native) – English (Fluent) – German (Very good). Certificates in English and German.

Microsoft Word, Excel, Power Point, Access &

Visio

Managed thousands of products and prices in Excel and

Access.

SPSS Analysed large amounts of data from surveys.

Survey Monkey Developed and launched many surveys.

Google Analytics, SEO, Social Media, Digital

Marketing

Managed and analysed real data from a blog project.

Social Bro Currently managing my own Twitter account.

Organisational skills Organised important events and courses at work.

Presentation skills Presented some projects and pitches for companies.

Project Coordination/Management skills Managed two projects in my last two jobs.

Outstanding customer care skills Took care of 200 customers at Concertare GmbH.

International teamwork experience Worked with teams in Germany, Sweden and Finland.

PROFESSIONAL EXPERIENCE

08.2013 -07.2014 Project Coordinator at Science-to-Business Marketing Research Centre

(Münster, Germany) Coordinated the international public-funded project UniTransfer, aimed to

develop technology and knowledge transfer between universities and

businesses in Latin America.

Tasks in Market Research: surveys and data analysis; Marketing: promotion,

organization and budget management of UniTransfer project (300.000€ for 3

years); and reports and protocols development for the project.

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08.2012-07.2013 Project Assistant at Science-to-Business Marketing Research Centre (Münster,

Germany) Tasks in Market Research: development, design and launch of surveys, data

analysis and development of consulting and academic reports.

Support on European Union-funded project d-PoLiTaTE, with focus on

technology transfer between Europe and Latin America; support on

UniTransfer project.

08.2011-07.2012 Project Coordinator at Concertare GmbH (Cologne, Germany) Coordination of a consulting Market Research project for Porsche, aimed to

evaluate the performance of the Porsche Centres’ sales teams in Spain.

Achieved 180 successful sales and aftersales evaluations in 25 Porsche

Centres.

Project management and coordination functions; customer care and

negotiation over the phone; organization of sales training; quality control of

the results; enhancement of surveys and development of protocols.

Improved my multi-tasking skills, customer-orientation, project management

and organization skills, and I dealt with a high pressure.

03.2011 -07.2011 Traineeship at Hospital Perpetuo Socorro (within VidaCaixa Adeslas-Vithas)

(Alicante, Spain) Hospital management and business administration functions: cost

accounting, billing, creating accounting reports, coordination with

headquarters, customer care and commercial tasks.

01.2010 -02.2011 Traineeship at VidaCaixa Adeslas-Vithas (Madrid, Spain) Hospital management and coordination; working in the following

departments: Purchases, Cost Accounting, Human Resources, Systems and

Organization.

Improved my management coordination and organization skills; I learnt

about processes; I enhanced my result-oriented skills; and I gained an overall

perspective of business administration within a big insurance company.

PUBLICATIONS

2015 Meet Collaborative Consumption: Paving the way to decision making in Shared

Mobility. Lund University, Masters’ Thesis.

2013 University-Business Cooperation in Spain. European Commission, DG Education

and Culture, Brussels (Belgium). ISBN: 978-90-820668-5-2

2013 University-Business Cooperation in France. European Commission, DG Education

and Culture, Brussels (Belgium). ISBN: 978-94-91901-02-7

VOLUNTEERING

01.2015 -06.2015 Volunteer as an international mentor (Lund, Sweden)

Helping new students to integrate in Lund.

01.2015 -06.2015 Volunteer in Erasmus Student Network (Lund, Sweden)

Organizing trips and social events for students.

09.2014 -06.2015 Volunteer at Fågelskolan (Lund, Sweden)

Helping secondary school students to improve their language skills.

10.2010 -07.2012 Volunteer in AIESEC (Madrid, Spain)

Development of leadership capabilities and promotion of international mobility.

ABOUT MYSELF

Very active in sports, constant and persevering: recovered from a 2-year knee injury. Very good networking skills: regular contact with friends all over the world.

I am passionate about travelling, learning languages and other cultures.