8/13/2019 CV Matthew Warren January 2014
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Matthew Warren
8 Sidney Square, London E1 2EY
Email: [email protected]
!ele"hone: #$ 821 %2& $2$
EDUCATION
'niver(ity o) *+)ord, ' - /hilo(o"hy, /olitic(, Economic(
02.1
3SE4, 5rance M-
6ity 'niver(ity, London 4i"loma -roadca(t 7ournali(m
04i(tinction
WORK EXPERIENCE
3ov 11 "re(ent -u(ine(( Editor, 5rance 29 !
Write, edit and present daily bulletins on economics and
business to a global TV
audience. I select which stories to cover each day, commission
reports and create a
running order for four 5-minute bulletins to run over a
four-hour show. I present
these bulletins in the studio.
As part of my role, I also interview business leaders and
analysts on a regular
basis, either in a long format !"-minutes# or a short format
$-minutes#. I have
made trips abroad to cover political and economic issues eg.
trip by %resident
&ran'ois (ollande to )atar# and covered trade shows
and events eg.
International %aris Air *how#.
3ov 1# *ct 11 ;lo 3eveloping brand positioning for
global business consultancy division in partnership
with that group4s /6. I set up a process to involve participants
from across the
business to set positioning and implementation strategy.>
3evelopment of online presence by upgrading corporate website
and developing a
blogging platform to promote the company4s thought leadership.
This involved
coaching people to write their blogs, writing some of them
myself and commissioning
others from outside agencies
> *etting up global training on branding across all mar7eting
teams across the company
> +esponsible for brand transition strategy for
ac8uisition of new companies in *pain, %ortugal and atin
America
4ec #$ 3ov 1# -! 0-riti(h !elecom, ;rou" 6ommunication( 0?ead
-rand Strate=y, London
+esponsible for overall strategy, research and insight on
communications issues
for 9T 0roup. I led strategic pro:ects with our 7ey
business areas and set up a
research programme to cover all of 9T4s activities to monitor
our corporatereputation with customers and sta7eholders.
In particular, I was part of team that developed 9T4s
approach to its sponsorship
of the ondon "!" 6lympic 0ames. This included2
> developing positioning for 9T4s involvement with the
6lympics, wor7ing
closely with senior sta7eholders across the business to agree
our strategy
> running pitch process to select agencies to wor7 on
implementation; writing
briefs and then commissioning wor7 from those agencies to meet
our ob:ectives
> designing and establishing research programme to monitor
progress against
ob:ectives
Se" # Se" #$ Studyin= time at 6ity 'niver(ity 0"a((ed with
di(tinction
mailto:[email protected]:[email protected]
8/13/2019 CV Matthew Warren January 2014
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7an #9 Se"t # ' ;overnment, 6entral *))ice o) n)ormation,
Strate=ic 6on(ultant
Advised ministers and officials on communication strategy
for a range of pro:ects
for departments including &oreign < /ommonwealth
6ffice &/6#, (ome 6ffice
and 3epartment for ducation and *7ills. %ro:ects included
developing a
communication strategy for the &/6 to support the =
/onstitution and preparing
for a potential referendum. 6ther pro:ects included
development of an advertising
campaign to improve police recruitment and a sta7eholder
communications
strategy targeted at schools, universities and students to
support the introduction ofnew educational diplomas for the !-!>
age group.
Se"t #1 7an #9 Winreative 0"u
