william blomstrand Advanced Product Design Umeå Institute of Design

CV & Portfolio of William BlomstrandM. Sc. Mechanical Engineering [2000 10 31]MA Industrial Design [2006 06 02]

Kallvallagatan 10722 40 VÄSTERÅSSweden

+ 46 707 68 69 60william@blomstrand.netwww.blomstrand.net

william blomstrand Advanced Product Design Umeå Institute of Design

Personal details:WilliamBlomstrand740115–6976

Kallvallagatan10 Mob.+4670768696072240VÄSTERÅS E-mail:william@blomstrand.netSweden Site:www.blomstrand.net Work experience:

Designkontoret, Hällefors/SwedenInternship,June2005-August2005TVproductionthatdocumentedthedesignprocessoffivedesignersinfiveprojects.FiveprogramsbroadcastedonSwedishnationwidetelevision(SVTUR).AwardwinnerforbestResearch&EducationalProject-Designårspriset.

Umeå Institute of Design, Umeå/SwedenProjectbasedemployment,April2005-June2005,April2006-July2006ProjectleaderfortheUmeåInstituteofDesign2005&2006DegreeexhibitionsinUmeåandStockholm.Coordinating38+36graduatingstudentsandresponsibleforbudgetsof30000Euros.

DESIGN a STORZ GmbH, Zell am See/AustriaInternship,October2004-April2005Productandtransportationdesign.

Dolhem Design AB, Stockholm/SwedenInternship,June2004-September2004.Interaction,animationandgraphicaldesign.

Brunswick Emerging Markets AB, Stockholm/SwedenPermanentemployment,February2001–February2002Javaanddatabasedevelopmentofaninternationalinternetstockbrokerservice.

Dobedo AB, Stockholm/SwedenPermanentemployment,May2000–February2001CRMapplicationdevelopmentofSweden’s,attime,largestyouthcommunity.AffiliatingwithMTV,NRJandExpressen.

Siemens – Elema AB, Stockholm/Sweden M.Sc.thesis,November1999–April2000Analysisandlocationoffaultsinanaesthesiaapparatus.Buildingoftestequipmentbasedonsensorsanddigitaltheory.

Division of Nuclear Reactor Engineering, KTH, Stockholm/SwedenTraineeposition1996-1998IllustrationofcoursematerialusingCADandExcel.

Curriculum Vitae

william blomstrand Advanced Product Design Umeå Institute of Design

Education:

2003–2006MAAdvancedProductDesign,UmeåInstituteofDesign,Umeå.2002–2003Artstudies.TheInternationalArtSchool,Stockholm.1995–2000M.Sc.MechanicalEngineering,RoyalInstituteofTechnology,Stockholm.1994–1995MilitaryService,SwedishAirForce,11months.F16Uppsala.1993–1994Technicalintroductoryyear,MälardalenUniversity,Västerås.1990–1993CarlforsskaGymnasium,Economicprogramme,Västerås

Computer skills:

Graphics Modelmaking2DCAD–AutoCad Manual3DCAD–AliasStudioTools CNC AliasImagestudio RapidprototypingMayaAdobeIllustratorAdobePhotoshopAdobeIndesignAdobeAfterEffectsMacromediaFlash+Actionscripting

Programming languages J2EE( Java,Javabeans,JSP)CHTML,XMLSQL-Oracle

Languages:

Swedish FluentinspeechandwritingEnglish Fluentinspeechandwriting,2ndmothertongueFrench Intermediate+inspeechandwritingGerman Basic+Spanish Basic

Other:

-Cashier,StudentUnion,UmeåInstituteofDesign,2003-2004.-Cashier,Masterprogrammeorganisation,RoyalInstituteofTechnology.1999-2000.-Frenchstudies,February2002–June2002.Ifalpeslanguageschool,Annecy,France.-CHI-Computer-Human-Interactionfare,Vienna2004.Finalistinstudentcompetition.-Certificate–‘SailingintheArchipelago’,Medborgarskolan,Stockholm.-Awarded‘Athleteoftheplatoon’.F16Uppsala.-WinnerofUmeå’sannualSnowSculpturecompetition2006.Blockof3x3x3metrespackedsnow,9teamsand24hours.1500Eurreward.

william blomstrand Advanced Product Design Umeå Institute of Design

Degree work - Blomstrand 85Revitalising the Scandinavian sailboat market

Portfolio

Personal motivation - Sailing has always been my favourite leisure activity. Ever since I was a small boy I have been attracted to the challenges and the joys that sailing brings. The choice of designing a sailboat was additionally strengthened of the fact that it holds a perfect blend between the two disciplines design and engineering.

ThemagnificentarchipelagoesofScandinaviaarebestexperiencedfromsmallersailingboats.Thesmallsailingboatspermitsailorstocomeclosetonatureandexploreshallowbaysandmakespontaneousshortcutsontheroute.Smallersailingboatsarealsocheaperandeasiertorepair.TheymakethearchipelagoesofScandinaviamoreavailableforitsinhabitants.Duringthe70’sandthebeginningofthe80’stherewasadecentamountofScandinaviansailingboatmanufacturersproducingboatsatfarepricesforthecommunity.Manyofthesecameinsizesvaryingbetween24-28feet.Theseboatsarestilloutthereforreasonablepricesbutforeachyeargoingbythisfleetisgettingolderandolder.Soonerorlatertheymustbereplaced.

LookingattheScandinaviansailingboatmanufacturersoftodaytherangeofboatsinproductionstartat31feetwithpricesbeginningat+100000Eur.TofindnewsmallersailingboatsforanaffordablepriceonemustlookatthelargerEuropeanplayerssuchasBeneteauandJeanneau.

william blomstrand Advanced Product Design Umeå Institute of Design

Degree work - Blomstrand 85

TheprojectstartedoutwithanindepthbenchmarkoftheScandinaviansailboatmanufacturers.Theresearchfindingswherethatthereisalargevoidandmarketopportunityforsailboatsinthesizebelow31feet.

46

90

21

SIZE/Price

PerformanceLeisure

90

Swan

DIVAFinngulf

Malö

Najad

X-Yachts

BalticYachts

Linjett

CAMPUS

HallbergRassy

Swedenyachts

VOID

31

HR31MkII Najad332

Tosupporttheideaofdealingwiththisvoidonthemarketdiscussionsandinterviewswithsailors,experiencedaswellasamateurs,wherecarriedout.Thefindingsfromherewherethatallhavestartedoutwithasailingboatbelow10metres.

Boatmanufacturersaswellassalesmenwherealsointerviewedduringtheinternationalboatshow.InformationabouthowimportedsmallerboatswheremodifiedtomeettheScandinavianenvironmentwasextractedanddealtamongotherthingswithrig,keelandhulldesign.

william blomstrand Advanced Product Design Umeå Institute of Design

Innovative Technology

Known

PerformanceLeisure

Finngulf

RM 880880880Malbec J92

Corby 29

First 27,7

Co b 9Corby 29Bravura

Hunter

ulfu

RM

Etap

000Cafe yachts

Delphia

CAMPUS

First 27 7First 27 7

VOID

Degree work - Blomstrand 85

Aninternationalsailboatbenchmarkforboatsintherange26-29ftwasdone.Threepopularandawardedboatswhereclosedintobecomereferences.Allshowinggoodperformanceandfoundatreasonablepricelevels.

Thethreebeing,fromtoptobottom,:BeneteauFirst27,7-FranceJ92S-USCorby29-England

Thehull,rig&keel/rudderdesignswhereanalysedanddiscussedwithexperiencedsailorsandboatdesignerstounderstandweaknessesandstrengths.

william blomstrand Advanced Product Design Umeå Institute of Design

BoatMain Sail

Height Pej

ILp

RIG

GenoaSpinnaker

Corby 29

11.6

11.6+1.3 = 12.9

13.86 (12.9+0,96)10.96

4.04.213.73.19

11.63 12.5103%

11.85 11.384.25 4.153.5 3.27

IM 12.4ISP 13.44

120%overlap3.83

J92 TI 85N/AN/A75

F-1 MTD F-1 MTDF-2 MTD

MTD - Mast through deck DS- Deck stepped

F-2 DS

Beneteau 27.727.8 28

182160 asym(56)

14 14

Degree work - Blomstrand 85

Therigproposalholdsamastthroughdeck,fractionalrigwithsinglepairofspreadersandshroudsconnectedtothesheerrail.

Thesolutionleavescleandeckandinteriorplusotheradvantagesthatcomewiththeuseofafractionalrig.

Togodeeperintothedefinitionoftherigtherightingmomentneedstobecalculatedwhichinturnrequiresthecentreofbuoyancyofthesailingboat.

william blomstrand Advanced Product Design Umeå Institute of Design

PosinginMaya7withFBIK_CharacterControl

Degree work - Blomstrand 85

Toensurecomfortabilityforfourpersonsmannequinswherepositionedinvariousscenarios.

Theexteriorwasbalancedwiththeinteriorwiththeintentionofkeepingtheweightofimportancetotheexteriorandthesailingexperience.

Thereferencemannequinshavethehumanproportionsofa180cmtallman.

Anearlylinedrawingcouldthenbedraftedforthedesignsketchphasetokeepeverythingwithinrealisticproportionsandperspectives.

william blomstrand Advanced Product Design Umeå Institute of Design

Degree work - Blomstrand 85

Initialpencilsketchessearchingformainformandfunctionsintheheartoftheboat.Conceptualideasprungoutwheretheboatcabincanbeopenedonthesidegenerated(bottomright).

william blomstrand Advanced Product Design Umeå Institute of Design

Degree work - Blomstrand 85

Furtherdefinitionofcabinopeningandcockpitsolutions.Continuossketchingondynamicformlanguage.Outercoamingformcontinuitythatcommunicateswithinnercoamingandcockpitergonomics.

william blomstrand Advanced Product Design Umeå Institute of Design

Differentwaysofopeningcabintobringinlightisexplored.Thegullwingconceptrunningdowntodeckiskept.Thepossibilitytoopenupthecabinsidesincreasesstandingheightinkitchenandtoilet,betterstheventilationandgivesaniceambienceofsound,lightandvisibilitywhencooking.Acenteredsinglehaulwinchwouldnotbeinthewaywhenopeningthegullwingdoors.

Degree work - Blomstrand 85

william blomstrand Advanced Product Design Umeå Institute of Design

Degree work - Blomstrand 85

Smallerboatsoftenfeelclosedandcramped.Aglassrooftobringinlightintothecabinwouldhelppreventthisfeeling.Theglassroofincombinationwiththepossibilitytoopenupthecabinsidesbringsthecaptainandthecrewclosetonatureevenwhenbeinginside.Theopensterneasesembarkingandopensupforotherleisureactivitites.

william blomstrand Advanced Product Design Umeå Institute of Design

Degree work - Blomstrand 85

Thesailboatisgivenabulbkeelandtwinrudders.Thebulbkeelkeepsthecentreofgravityaslowaspossible.Thetwinruddersmeanstogivegoodmaneuverabilitywhentacking.Analuminumconstructionframestheglassrooftogivetherequiredrigiditythatisneededtoholdtheforcesthatarebuiltupunderextremesailing.

william blomstrand Advanced Product Design Umeå Institute of Design

Degree work - Blomstrand 85

Theaimwastodesignalight,simpleandfunctionalinterior.Thistohelpkeepdownweightbutfurthermoretheprice.Nomodcons,suchastoilet&kitchenettewouldbeleftout.

Stretchedcanvasenclosingberthstoragecompartmens.Possibilitytomaketransversaldoubleberth.Modular“IKEA“canvasstoragebetweenforwardcabinandsaloon.Sachetsremindingoftentfunctionality.Restingpoleinkitchentokeepdowncabinheight.Afloorlesscompanionwayincreasingstandingheightingalleyandalsocreatingawatertightbarriertothesaloon.

william blomstrand Advanced Product Design Umeå Institute of Design

Degree work - Blomstrand 85

Finalconcept:8.5meterssailboatwithglassroof,teakdeck&cockpit,cabinsidedoorsandopenstern.

william blomstrand Advanced Product Design Umeå Institute of Design

Degree work - Blomstrand 85

Cockpitwithstoragepossibilities.Invertedfrontcompartmentforeasy&quickstorage.Aftcompartmensforlargerneedssuchassails,fendersetc.

Cabinsidescanbeopenedtogetbetterheightandimprovedventilationinkitchenandtoilet.Italsoimprovesthehandlingofluggagewhenembarkingandstoring.

william blomstrand Advanced Product Design Umeå Institute of Design

Degree work - Blomstrand 85

Thegalleyholdsasink,afridgecompartmentandagasburnerstove.Asseenwhencabinsideisopen.

Interioriskeptsimpleandclean.Thistocutcoststhatarerelatedtocarpentersworkandalsotolowerthedisplacementoftheboattoimprovethesailboatsperformance.

william blomstrand Advanced Product Design Umeå Institute of Design

Degree work - Blomstrand 85

Topviewswithmannequinnereferences.

william blomstrand Advanced Product Design Umeå Institute of Design

Degree work - Blomstrand 85

TheBLOMSTRAND85iscustomisableforanyonesneeds,desiresandwallets.

william blomstrand Advanced Product Design Umeå Institute of Design

Project Luka - Robotic weeder for ecological cultivation

Thegoaloftheprojectwastomakeanimplementationofaroboticsystemforagriculturaloperations.Sinceecologicallycultivatedproductshavebecomeincreasinglypopularduringthelastcoupleofyearsthechoicefellondealingwithprocesseswithinthisarea.Themostexpensiveprocessisthemanualweeding,andthisisnotonlyexpensivebutitisalsohardtofindlabour,competentenoughandwillingtocarryoutthisteadioustask.

Ilookedataresearchproject-Lukas-thathasbeencarriedoutbetweentheUniversityofHalmstadandDansukker,Scandinaviaslargestproducerofbeetsugar.Thestartingpointwastofindasuitable,weatherresistantanddurabledesignforthetaskcarriedout-mechanicalweeding.Ialsohadanambitiontoaddfunctionalitytothisrobot.

Projectduration:10weeksProjectyear:2005

InitialsketchesLukas-Roboticmechanicalweederforecologicalcultivations

william blomstrand Advanced Product Design Umeå Institute of Design

Project Luka

Thesearchforaddedfunctionalityledmetoaversatileconceptwhereatractorlikemeticulate“workinhorse“couldbecoupledtogetherwithdifferentcarriages.

UV-light weedingFurtherresearchresultedinthefindingofaprocesswhereweedingactuallycanbemadebyusingUV-light.Whenaweedplantisexposedto25WattUV-lightfor4secondsitsleavesaredriedoutandthephotosynthesisishencedestroyed.UV-lightasopposedtothepropaneflamingislessenergyconsuminganddoesnotstartfires.

william blomstrand Advanced Product Design Umeå Institute of Design

Project Luka

Theconceptswungbacktowardsthesingletaskedweedingrobot.

Defining proportions:

Length: ShiftingthemechanicalweedingprocesstowardsthestateoftheartUV-lightrequiredalongervehicle.Sinceeachweedneedstobeexposedtothelightforapprox.4sec.andtherobotmustnotstopforeachweedaUV-matrixwithalengthof[4(sec)x0.3(m/s-thespeed)=]1.2misrequired.

Height: Therobotheightatthehead(0.6m)isaresultfromtheguidingandanalyzingcameras.Theanalyzingcameradeterminesviaaleafshaperecognizingalgorithminthecpuwhatisaweedandwhatisanactualcrop.

Width: Therobotwidthisadirectresultofthecroprowwidth0.9m(2x0.45).

Exploring3conceptsinworkshoptotryoutproportionsandexpression.

william blomstrand Advanced Product Design Umeå Institute of Design

Project Luka

Concept character -Agriculturalequipment,workinghorse,meticulous,reliable,robotic,autonomous,transparencyinfunction

InspirationwasalsofoundinDanielSimon’sconceptualarcticvehicle“TheNambiquarer“.

DigitalsketchesinPhotoshopandPainterwheredonealongsidetheAliasdevelopment.Thesolarpanel(bluearea),wouldlaterbecomehiddenbeneathapairofwings.

william blomstrand Advanced Product Design Umeå Institute of Design

Project Luka

Theproposeddesignmeetstheconstraintsthattheworkingenvironmentdemands.

william blomstrand Advanced Product Design Umeå Institute of Design

Project Luka

Theproposeddesignholdsa6x14UVlightgrid.Alllightsarereachedviacleverdrawers,eachholding3,foreasybulbreplacement.

william blomstrand Advanced Product Design Umeå Institute of Design

Thetoppartopensliketwowingstoreveala0,8m2solarpanel.Thisissufficientalmosttopowerthe200Wengine.50kilosofbatteriesarecarriedwithin.

Project Luka

william blomstrand Advanced Product Design Umeå Institute of Design

Project Luka

Headlights,camerasandGPSinfrontwillhelptherobotinguidinganddeterminingwhatisweedandwhatiscrop.

william blomstrand Advanced Product Design Umeå Institute of Design

Project Manta -a combined washing machine, drying cupboard and shower. All in one.

TheideaanddesignwasgeneratedduringtheElectroluxDesignLab2004,wherethetaskwastodesignanyhomeappliancefortheyear2015.

Researchviauserstudiesandpredictionsfortheyear2015,ledmeandmyprojectpartnertotacklethefollowingproblemareas:

-Urbanisationleadingtolessspacetolivein.-Naturalresources,suchaswater,willbecomescarce.-Technologicalprogress,leadingtopossibilitiessuchascombiningproductsandmakingthemsimpler,saferandmorecomfortable.

Projectpartner:PaulYong.Projectduration:10weeksProjectyear:2004

william blomstrand Advanced Product Design Umeå Institute of Design

Thedrumistiltedatanangleof30degrees.Thisresultsinamoreefficientwashingprocess,easieraccessandabiggerdrumfortheusedfloorspace.Thedrumsizeis80litresandcanbecomparedtoaconventionalwashingmachineholding45litres.

Dryingpolesareswungouttoprovidesupportforhangingclotheson.Holesineachpoleleadouthotairthatisproducedinthemainbody.

Project Manta

william blomstrand Advanced Product Design Umeå Institute of Design

Project Manta

Materialproduced“ontheway”included:

-Userstudies-Ideationsketches-Mockups(fullscalefeasibilityand1:8form)FormsketchesAliasmodelScale1:4physicalmodel(partlymilled)2minutelonganimation.Flashpresentation

william blomstrand Advanced Product Design Umeå Institute of Design

Project Pelicula

ThePeliculamarksthestartofthenextgenerationofprojectors.Viastate-of-the-artsensortechnologyitrespondstoyourinteractionswiththeprojectedimage.Itsvisualprocessingtechnologyandsoftwareallowsyoutoexploretheworldbeyond,thuscreatinganewdimensioninvisualisationanduserexperience.

Peliculaiseasilymountedonawallorontheceiling;orjustputonahorizontalsurface.Itcanberotatedinthreeaxesandprojectnondistortedimagesonupto45degreeangledsurfaces.

Thetentacle-likearmsinanodisedaluminiumdonotonlyconstitutetheplatformoftheconstructionbutalsoholdthesensorsthatregistertheinteractionwiththeprojectedimage.

Itsexcellencewillnotonlybeproveninhomeenvironments,butalsoinpublicareasasapresentationtoolformarketing,artmovies,culturalmedia,documentationandotherevents.

Projectduration:10weeksProjectyear:2003-2004

william blomstrand Advanced Product Design Umeå Institute of Design

Project Anaesthesia Apparatus

Anaesthesiaisthesciencethataimstominimalizepainduringoperations.

WhiledoingmyM.Sc.thesisatSiemens-ElemaIdevelopedmeasuringequipmenttopreventfaultsfromrecurringonsuchamachine.Thisgavemetheopportunitytofamiliarisemyselfwithhowitworksandhowitishandled.

Projectduration:--Projectyear:2003

william blomstrand Advanced Product Design Umeå Institute of Design

Project KT

TheKTisafoldingknifewithaninbuiltflashlight.ThedesignisinkeepingwiththeshortbutsuccessfultraditionofArc’Teryxwithhighqualityandfunctionality.Rubberbandsrunningalongsidemakeiteasiertofastentoanyotherequipment,improvethegripandprovideabracelet.Therubberbandsalsoechothetorsoandtaleofthereptileusedinthelogo.

Projectduration:2weeksProjectyear:2003

william blomstrand Advanced Product Design Umeå Institute of Design

Project BioFuel Region - Logo design

BioFuelRegionisacompanythatproducesbioethanolforvehicles.Theusageofthisfuelisnecessarytopreventglobalwarmingandpollution.Bioethanolcreatesasustainablebalancewhereno“new“carbondioxideisaddedtotheatmospherewhichisthecasewithtraditinalfossilfuel.

ThecompanyvaluesthatIchosetoguidemeindesigningthelogotypewere:sustainability,know-howanddesignbasedonorganicshapes.InspirationwasfetchedfromKajFrank’sorganictextilepatterns.Projectduration:2weeksProjectyear:2003

william blomstrand Advanced Product Design Umeå Institute of Design

Project BioFuel Region - Pump interface design

AlongsidetheworkwiththelogoIalsodesignedanddevelopedafullyfunctionaltwelvelayeredinterfaceinFlashsupportedbyactionscripting.

Theideaofstructureisthatitshouldresemblethetankstructurebeneathagasstation’ssurface.ThereisalsoaclearEinthestructuretoenhancethefeelingofbeinganE-thanolpump(&E-cological).

Logotypes-BioFuelRegion-supplierofbioethanol&OKQ8-Gasstationownerandsupplierofregularfossilefuel.Eachlogoispastedontoatankonthegenericstructureoftheinterface.

VolumeandPrice-Start,stopandresetbutton.Blend-Eithertraditionalfuelormixturebetweentraditionalandbioethanol.Theaddinganddeductionbuttons[+5/-5]aresetnexttotheadjacenttank.

News,Weatherandtraffic-Eachtagisclickableandprovidesthecustomerwithrelevantinformationwhilewaitingfortanktofillup.

Pollutionandenvironment-Educationisanimportantissuetoincreasetheunderstandingtochangebehaviourtowardsabetterenvironment.

Driverslogg-Customercangetaviewofhisbehaviour.

Currentoffers-Advertisingcurrentgasstationoffers.

Clockanddate-Analogclockwithdigitaldate.

william blomstrand Advanced Product Design Umeå Institute of Design

Project Grythyttan Stålmöbler

GrythyttanStålmöbleraskedforadesignsuitableforoutdoorcafes.Theleadingwordswerestackability,lightnessandeasytoclean.Projectduration:3weeksProjectyear:2005

william blomstrand Advanced Product Design Umeå Institute of Design

Project Mini-SUV

william blomstrand Advanced Product Design Umeå Institute of Design

Project Mini-SportsCoupé

ExploringanideaforaMini-SportsCoupéwheretheroofisadjustableinheightdependingonwhetherthebackseatwillholdpassengersornot.

william blomstrand Advanced Product Design Umeå Institute of Design

Mini wheels

william blomstrand Advanced Product Design Umeå Institute of Design

Sportsbag

william blomstrand Advanced Product Design Umeå Institute of Design

Rendering

Prismacolor, Copic Markers & Pastels

william blomstrand Advanced Product Design Umeå Institute of Design

Rendering

Prismacolor, Copic Markers & Photoshop

william blomstrand Advanced Product Design Umeå Institute of Design

Life drawing

william blomstrand Advanced Product Design Umeå Institute of Design

Life drawing

william blomstrand Advanced Product Design Umeå Institute of Design

Sculpture

Team:The White Elephant with The Elephant Trick. Winner of the yearly snow sculpture competition in Umeå 2006.Team members: William Blomstrand, Berdan Cerciouglu, Manuel Gattinger. All from Advanced Product Design.