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PortfolioProjectsAddress: Kronprinzestr.,10.Düsseldorf,Germany
Mobile: +491734638045 Nationality: Portuguese /Brazilian
E-mail: [email protected] Birth: 17/07/1979
Skype: thalita.saloio
PROFILEEconomist, post-graduate in marketing with an extension course in PMO, active in product and project management,
with large experience in negotiation with multidisciplinary teams and international suppliers, risk management, delivery
controls, functional requirements, status reports, use cases, end to end testing, process design, presentations, elaborate
documentation and sales material.
EDUCATIONCoursing - Postgraduate in Digital Marketing and Analytics – NOVA IMS (Lisbon, Portugal)
Sep 2009 - Postgraduate in Marketing – ESPM RJ (Rio de Janeiro, Brazil)
Oct 2004 - Extension Course in Project Manager – IBMEC (Rio de Janeiro, Brazil)
Apr 2001 - Master in Economics – UFRJ (Rio de Janeiro, Brazil)
WORK EXPERIENCE
JAN 2015 – 2016
· Started a postgraduate program course in Digital Marketing at Nova IMS in Lisbon, Portugal. In the beginning of 2016 moved to Düsseldorf, Germany, where looks for a new job opportunity as a permanent, temporary employee or freelancer at the expertise area. Available for immediately start.
OCT 2013 – NOV 2014 | OI TELECOM (BRAZIL) | PRODUCT / PROJECT MANAGER
· Three person team management;
· Releases management, functional requirements and roadmap plan for IPTV (Mediaroom platform) and OTT services including TV, web, mobile apps and DTH hybrid (satellite + internet) set top boxes;
· Specification and implementation of interactivity applications for pay TV as well their process documentation;
· Focal point and delivery controls for external suppliers (India, Israel, England, among others);
· Coordinate projects with multicultural and multi-location teams, ensure adherence to specification and the schedule;
· Elaborate and apply use cases and quality tests to every deployment;
· Status report and presentation to the project leaders
OCT 2010 – SEP 2013 | OI TELECOM (BRAZIL) | PRODUCT CONSULTANT
· Benchmarking, competition analysis, international trends and new features for pay TV product;
· End to end specification, coordination, tests and implementation of IPTV service (Mediaroom platform) in Brazil;
· Process design to receive ingest and manage de VOD content in IPTV and OTT platforms;
· Generates reports about video on demand catalog (ingest and sales);
· Definition and specification of new payment solutions for customers, new TV business models and new services such as DVR (recorder on TV decoder) and TV in HD (high definition).
SEP 2008 – MARCH 2010 | ITAÚ UNIBANCO (BRAZIL) | PRODUCT AND MARKETING MANAGER
· Four person team management, responsible for € 4 million / year budget of Ponto Frio private label credit card (Ponto Frio was the 2nd biggest retailer in Brazil at that time);
· Focal point and negotiating with the retailer for advertisements and promotion of Ponto Frio MasterCard (credit card) inside the stores and requires the campaign´s jobs to the agencies;
· Development and implementation of two new insurance for Ponto Frio MasterCard costumers, increasing 15% the revenue of the product in the following year;
· Specification, test and implementation of new insurance sales process in the web platform, doubling the sales after it;
· Coordination of promotional campaigns in more than 450 stores, among them: distribution of 100,000 scratch cards on Mother's Day; distribution of 12 000 tickets to a concert in Rio de Janeiro, distribution of movie tickets on Valentine's Day.
SEP 2007 – AUG 2008 | LOSANGO (HSBC GROUP, BRAZIL)| PRODUCT MANAGER
· Two-person team management, responsible for a € 6 million/ year budget;
· Benchmarking of credit card private label business model, with subsequent specification and implementation of a new credit card with monthly installments commitment;
· Changing the insurance process sale in the web platform of retailers, increasing the success of sales from 25% to 35% in just three months;
· Analysis insurance profitability opportunities, with subsequent implementation of new products for retailers, increasing the revenue in 10% per month during six consecutive months.
NOV 2005 – AUG 2007| LOSANGO (HSBC GROUP, BRAZIL)| SENIOR ANALYSTS
· End to end Payroll loans Implementation, since the specification of the project with all departments in the company to the training of the sales force;
· Reports generate about the product sales;
OCT 2003 – OCT 2005 | LOSANGO (HSBC GROUP, BRAZIL)| ANALYSTS
· Implementation of new payment solution for retailers, since the specification and tests till training of the sales force;
· Management the web sales channel (prioritize the features, write the requirements, test and implement new releases);
· Reports generate about the product sales;
SEP 2001 – SEP 2003| LOSANGO (HSBC GROUP, BRAZIL)| JUNIOR ANALYSTS
· Reformulation of the web sales channel, making it more user-friendly and adding features that allow the offer of new products and services;
· End to end implementation of a new sale channel that, in a year, was representing 25% of the total volume of the company;
· Training 350 people of the sales time in Brazil on new products.
SEP2000 – OCT 2001| LOSANGO (HSBC GROUP, BRAZIL)| INTERN
▪ Insurance portfolio management assistance, including reports generation.
LANGUAGE Mother Tongue – Portuguese
English: Proficient user (C2 Level) English Course at CCAA - 780 hours concluded in July 1997;
Spanish: Independ user (B1 Level) Spanish Course at Don Quijote –180 hours, held in Barcelona, Spain. Apr 2010;
German: Basic users (A1 Level) – Coursing Berlitz Course, hope to achieve a B2 Level by the end of the year.
OTHER SKILLS· Full Domain Office package, with Project, advanced Excel and Visio;
· Good adaptation to multicultural environment; Ability to work autonomously;
· Leadership and conflict management skills; Engagement of internal and external teams.Página2
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PortfolioProjects
IPTV DEPLOYMENT AT OI TELECOM (BRAZIL)In 2012 Oi (BrazilianTelco) decided to implement a triple play product (TV, phone fixed line and internet) through the fiber in Brazil. My role in this project was defining business and regulatory requirements within each area of product chain (sells, installation, billing, etc.) and guarantee with the technical suppliers (Microsoft / Ericsson and Oi IT) what should be implemented. I was ahead of the discussion and negotiation project requirements with the different teams, controlling risks on implementation and finding alternative solutions when a request failed to be delivered. We implemented the TV service in nine (9) months after bringing up over 1 thousand business and regulatory requirements.
MOBILE APPLICATIONS FOR OTT SERVICE (BRAZIL)Since we imported an OTT solution from Portugal Telecom, this project was based on: define the authentication process, customize the strings and look and feel for the existing OTT app in Portugal, manager the schedule with the deployment and operational team, test all the version of apps (android and iOS, mobile phones and tablets), report bugs and approve the deployment. After the deployment to IPTV customers, we design the architecture and solution to provide the same on OTT service to broadcast customers that were in a different headend and CRM of IPTV.
WEBSITE SALES CHANNEL - LOSANGO (HSBC GROUP)As a financial service provider, Losango developed its own web sales channel so the affiliate stores could submit their customer’s credit request. The website was used by more the 20.000 unique sales points every day. During the years that I managed this sales channel, we renew it, making it more user-friendly to salesforce and implemented monthly releases to add new features and products, correct errors and attend regulatory demands. As a product/project manager my responsibility in this web sales channel was: bring up the improvements opportunities, receive requests from the business areas, mapping them into features, prioritize the demands, perform release tests, update the training material, manage the backlog and control the budget.
ON LINE CUSTOMER SERVICE – LOSANGO (HSBC GROUP)Since Losango acted as an intermediary providing consumer credit to clients from retail store, we built a web solution so the retailer stores could managed the daily payments and the transaction history from Losango. My role in this project was understand the retailer´s needs, write the functional requirements, manage the project planning, testing and delivering the new web platform.
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CERTIFICATESApril 2001 - Master in Economics – UFRJ (Rio de Janeiro, Brazil)
Oct 2004 - Extension Course in Project Manager – IBMEC (Rio de Janeiro, Brazil)
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Sep 2009 - Postgraduate in Marketing – ESPM RJ (Rio de Janeiro, Brazil)
Coursing - Postgraduate in Digital Marketing and Analytics – NOVA IMS (Lisbon, Portugal)
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