CVB 2014 Review/Preview. CVB 2013 Highlights More Local Lodging Timely AirBnB Analysis Cost-Saving Travel Guide Smooth Change in Leadership Culinary Website:

CVB 2014Review/Preview

CVB 2014 Review/Preview

CVB 2013 Highlights

More Local Lodging

Timely AirBnB Analysis

Cost-Saving Travel Guide

Smooth Change in Leadership

Culinary Website: IthacaFork

Another Year of Growth!


Local Market Conditions

Gross Revenue +5.5%

ADR $144/night +3.8%

RevPAR +2.4%

Demand +1.6%

Room Supply +3%

Occupancy Rate -1.3%


Local Market Conditions

Gross Revenue +5.5%

ADR $144/night +3.8%

RevPAR +2.4%

Demand +1.6%

Room Supply +3%

Occupancy Rate -1.3%

Goal 1: Increase conference/group midweek room nights 7%

Result: Not Achieved. Midweek occupancy rates decreased slightly, from 54.4% to 53.3%


2013 Web Stats

Total Visits 446,000 +25%

Unique Visits 323,000 +23%

Page Views 1.7 mill +40.3%

Time On Site +3.2%

Mobile Site Visits +112%


2013 Web Stats

Total Visits 446,000 +25%

Unique Visits 323,000 +23%

Page Views 1.7 mill +40.3%

Time On Site +3.2%

Time On Site +3.2%

Mobile Site Visits +112%

Goal 3: Increase unique visits by 6% , mobile by 15% and time on site by 8%Result: Overachieved


2013 Social Media

Facebook Likes: 14,500 +28%

Pinterest: 1,464 pins, 280 followers, referrals

YouTube: Fall Campaign 31,636 views

Twitter: Not Pursued

http://www.youtube.com/watch?v=No9dT0SlxLg


2013 Social Media

Facebook Likes: 14,500 +28%

Pinterest: 1,464 pins, 280 followers, referrals

YouTube: Fall Campaign 31,636 views

Twitter: Not Pursued

Goal 4: 18,000 “likes” on Facebook, 5,000 Twitter followers and a foothold on new social media platformResult: Partially Achieved

http://www.youtube.com/watch?v=No9dT0SlxLg


2013 Visitor Services

E. Shore Dr.: 8,890 visitors -11%

Downtown: 4,948 visitors -4%

Total: 13,838 visitors -9%

Info Desks in a Smartphone Age


2013 Visitor Services

E. Shore Dr.: 8,890 visitors -11%

Downtown: 4,948 visitors, -4%

Total: 13,838 visitors -9%

Info Desks in a Smartphone Age

Goal 5: Increase visitor center traffic by 8%

Result: Not Achieved

CVB 2014 Review/Preview2013 Goals & Grades

Goal 1: Increase conference/group midweek room nights

Goal 2: Increase sales leads contacted by Group Sales

Goal 3: Increase traffic to VisitIthaca.com

Goal 4: Expand social media presence

Goal 5: Increase Visitor Center traffic

Goal 6: Three “top-10” listings and host a major media tour


Goal 1: Increase conference/group midweek room nights

Goal 2: Increase sales leads contacted by Group Sales

Goal 3: Increase traffic to VisitIthaca.com

Goal 4: Expand social media presence

Goal 5: Increase Visitor Center traffic

Goal 6: Three “top-10” listings and host a major media tour

2013 CVB Spending Breakdown

Admin18%

$188,354 Group Sales 12% $129,910

Marketing 48%$498,998

Visitor Services22%

$227,357

Total Spent$1,044,619


2014 CVB Spending Plan

Admin17% $200,806

Group Sales17%

$200,526

Marketing46%

$555,601

Visitor Services20%

$243,791

Total Spend$1,200,723



Admin17% $200,806

Group Sales17%

$200,526

Marketing46%

$555,601

Visitor Services20%

$243,791




Admin17% $200,806

Group Sales17%

$200,526

Marketing46%

$555,601

Visitor Services20%

$243,791




Admin17% $200,806

Group Sales17%

$200,526

Marketing46%

$555,601

Visitor Services20%

$243,791



CVB 2014 Review/PreviewQuestions & Comments

Documents

CVB 2014 Review/Preview. CVB 2013 Highlights More Local Lodging Timely AirBnB Analysis Cost-Saving Travel Guide Smooth Change in Leadership Culinary Website: