SEO AUDITPrepared for: CVBPrepared by: Ben Pate

www.PalmBeachFL.com

Page Level, On-Page AnalysisOff-Page, SEO AnalysisCompetitive Analysis

Page-Level, On-Page Analysis1. Title Tags2. Meta Descriptions3. Meta Keywords4. Top Keywords Per Page5. Outgoing Links6. Content Analysis7. Internal LinkingOff-Page, SEO Analysis1. Keyword Research2. Ranking Report3. SEO StatsCompetitive AnalysisTop 4 Competitors1. FLA-Keys.com2. Sunny.org3. ParadiseCoast.com4. VisitPanamaCityBeach.comDemographic Analysis / Comparison1. Age2. Education3. Gender4. Children5. Browsing Location6. Income7. Ethnicity

Title TagsTitle Tags are mostly unique but there are still some duplicates. Length under 70 characters

Google Webmaster Toolshttps://www.google.com/webmasters/tools/html-suggestions?hl=en&siteUrl=http://www.palmbeachfl.com/&probtype=9

Recommendation:Use http://www.seomofo.com/snippet-optimizer.html to test how the meta tags will look on the Google search engine result page.Keyword optimizing for should be first then a compelling call to action to make the user click.Step 1 Go to Google Webmaster Tools Search Query Report find the keyword and corresponding page to test. Make note of the Click-Through-Rate (CTR).Step 2 Use the snippet optimizer tool above to write a new title and description.Step 3 Watch for when Google re-indexes the new meta description and make note of that date.Step 4 Check back with Google Webmaster Tools Search Query report to see if CTR increased.

Descriptionshttps://www.google.com/webmasters/tools/html-suggestions?hl=en&siteUrl=http://www.palmbeachfl.com/&probtype=10

Descriptive - YesActionable - YesLength - GreatKeyword Stuffing - No

Recommendation:Some descriptions are short and duplicate and they should be fixed if possible.Meta Description should be 156 characters or less.Include Calls to Action, Unique Selling Points, Promotions, etc. anything to make the use click.If the desired keyword can be included in the description then that is a plus. Use http://www.seomofo.com/snippet-optimizer.html to test how the meta tags will look on the Google search engine result page.Keyword optimizing for should be first then a compelling call to action to make the user click.Step 1 Go to Google Webmaster Tools Search Query Report find the keyword and corresponding page to test. Make note of the Click-Through-Rate (CTR).Step 2 Use the snippet optimizer tool above to write a new title and description.Step 3 Watch for when Google re-indexes the new meta description and make note of that date.Step 4 Check back with Google Webmaster Tools Search Query report to see if CTR increased.

Top Keywords per PageBeacheshttps://www.google.com/webmasters/tools/keywords-details?hl=en&siteUrl=http://www.palmbeachfl.com/&keyword=beach

Keyword to URLshttps://www.google.com/webmasters/tools/keywords?hl=en&siteUrl=http://www.palmbeachfl.com/

Recommendation:Use the Google site command to determine which page Google thinks is most relevant for a page.I.E. site:palmbeachfl.com florida beaches

Outgoing LinksSome pages on the site have many outgoing links.PageLink Count

/meeting-professionals/meeting-planner-tool-kit/convention-event-pl 601

/visitors-center/visitor-services 568

/meeting-professionals/meeting-planner-tool-kit/offsite-venues 448

/meeting-professionals/meeting-planner-tool-kit/offsite-venues?&amp 448

/meeting-professionals/meeting-planner-tool-kit/offsite-venues?&amp 448

/meeting-professionals/meeting-planner-tool-kit/offsite-venues?&amp 447

/meeting-professionals/meeting-planner-tool-kit/offsite-venues?&amp 436

/meeting-professionals/meeting-planner-tool-kit/offsite-venues?&amp 432

/meeting-professionals/meeting-planner-tool-kit/offsite-venues?&amp 420

/media/media-assistance/images 340

/site-map 329

/visitors-center/photos-videos 329

/vacations/culinary-dining/restaurants 316

/meeting-professionals/conference-hotels 313

Recommendation:Its a best practice to have less than 100 links per page.Part of the problem is that the header and left nav menus have a large number of links in them.Consider, displaying the header and left nav menus in javascript only on certain pages. This way the search engines will not see those links, thus reducing the number of total links per page.Content AnalysisContent appears to be unique.The only content that the tools have reported as not being unique is the list of cities at the bottom of every page.

Recommendation:Fix duplicate and short meta descriptions as reported in Google Webmaster Tools.Include mechanism for user generated content such reviews.

Internal LinkingSome links are properly optimized.https://www.google.com/webmasters/tools/internal-links?hl=en&siteUrl=http://www.palmbeachfl.com/Recommendation:Link on words in-content even if going to same page.Include exact keywords in anchor text that are being targeted for SEO.For example, if the desire is to rank higher for florida beaches then make sure that there is an internal link on the site that has this as the anchor text.When linking images use alt tags.Link with words.http://www.palmbeachfl.com/vacations/beaches-waterways

Page-Level Recommendations

Title Tags1. Fix duplicate title tags if possible.2. Optimize with snippet optimizer. Less than 70 characters.Descriptions1. Fix short and duplicate descriptions.2. Optimize with snippet optimizer. Less than 156 characters.Outgoing Links1. Reduce number of links on pages with over 150 links2. Header in javascript on deep pages.Content1. Fix duplicate descriptions.2. Include mechanism for user generated content.Internal Linking1. Link on words in-content even if linking to the same page.2. Include exact keyword phrase in internal links anchor text.3. Include alt tag when linking with images.4. Link with words.

Off-Page, SEO Analysis1. Keyword Research2. Ranking Report3. Backlinks

Keyword ResearchRanking KeywordsIn the past month, most of the website traffic has derived from the following keywords: west palm beach south florida fair 2011 palm beach palm beach florida spring bling 2011 south florida fair west palm beach fl west palm beach florida bet spring bling 2011 palm beach fl palm beach county things to do in west palm beach

For additional Keyword Research Data see KeywordResearch.xlsKeyword Research (Cont)Industry Specific High Traffic TermsKeywordMonthly SearchesAVG Monthly SearchesEstimated Avg. CPC

all inclusive vacations110,000135,000$2.11

vacation packages74,00090,500$0.00

beaches49,50090,500$2.17

all inclusive resorts60,50074,000$1.93

destin florida60,50074,000$5.95

florida keys49,50060,500$1.61

last minute vacation deals33,10049,500$2.34

palm beach12,10049,500$1.37

honeymoon packages22,20049,500$3.99

cheap vacations27,10049,500$2.05

last minute vacations9,90049,500$1.66

cheap vacation packages22,20040,500$1.70

travel deals22,20033,100$0.00

key west florida27,10033,100$2.02

beaches resorts22,20027,100$15.04

resorts9,90027,100$0.00

vacation packages all inclusive18,10027,100$1.71

florida beaches18,10022,200$0.85

florida villas59018,100$2.69

seaside florida14,80014,800$0.52

travel packages6,60014,800$2.48

couples resorts14,80014,800$1.30

kissimmee florida12,10014,800$0.00

key west resorts14,80014,800$1.80

florida vacations12,10014,800$2.35

clearwater beach hotels12,10014,800$1.73

all inclusive resorts in florida14,80014,800$2.71

all inclusive vacation packages9,90012,100$1.78

cheap all inclusive vacation packages9,90012,100$2.11

Rankingshttps://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://www.palmbeachfl.com/&grid.r=100#

Backlinkshttps://www.google.com/webmasters/tools/external-links?hl=en&siteUrl=http://www.palmbeachfl.com/Stats Continued on Next Page Palmbeachfl.comAlexa Rank121,713 (US)522,510 (World)Google PageRankPR5Pages IndexedGoogle: 5,120Yahoo!: 2,451Bing: 1,150

BacklinksGoogle: 186Yahoo!:14,478 Anchor Text Distribution1. palm beach 2. www.palmbeachfl.com 3. palm beach county convention and visitors bureau 4. (img) [No Anchor Text] 5. view website 6. palm beach county 7. palm beach county convention visitors bureau 8. palm beach county convention center 9. palmbeachfl.com 10. palm beach county florida

Root Domains1,398EDU / GOV21 / 3

CompetitionTop 4 Competitors8. FLA-Keys.com9. Sunny.org10. ParadiseCoast.com11. VisitPanamaCityBeach.com

1 FLA-Keys.com Alexa Rank31,401 (US)144,179 (World)Google PageRankPR5Pages IndexedGoogle: 3,130Yahoo!: 5,143Bing: 2,490BacklinksGoogle: 372Yahoo!:94,865Anchor Text Distribution1. www.fla-keys.com2. florida keys 3. key west 4. (img) [No Anchor Text] 5. fla-keys.com6. key largo7. Islamorada8. http://www.fla-keys.com/9. florida keys key west10. the florida keysRoot Domains2,775EDU / GOV85 / 35

FLA-Keys.com vs. Palmbeachfl.com (Rankings)Summary: For the keywords that the CVB ranks for that so does fla-keys.com, the CVB ranks better in most cases.

2 Sunny.org Alexa Rank46, 870 (US)198, 093 (World)Google PageRankPR6Pages IndexedGoogle: 6,710Yahoo!: 9,671Bing: 4,390BacklinksGoogle: 302Yahoo!:25,406Anchor Text Distribution1. www.sunny.org2. (img) [No Anchor Text]3. fort lauderdale4. greater fort lauderdale convention visitors bureau5. greater fort lauderdale convention and visitors bureau6. sunny.org7. http://www.sunny.org8. http://www.sunny.org/9. greater fort lauderdale10. ft lauderdale Root Domains1,930EDU / GOV69 / 65

Sunny.org vs. Palmbeachfl.com (Rankings)Summary: CVB outranks Sunny.org for some of the more desirable keywords like beaches in florida.

3 ParadiseCoast.comAlexa Rank61, 321 (US)332,914 (World)Google PageRankPR5Pages IndexedGoogle: 17,300Yahoo!: 12,297Bing: 2,600BacklinksGoogle: 81Yahoo!:4,365Anchor Text Distribution1. www.paradisecoast.com2. (img) [No Anchor Text]3. marina public boat ramp listings4. naples florida5. paradisecoast.com6. http://www.paradisecoast.com7. paradise coast8. naples marco island everglades convention and visitors bureau9. marco island10. naplesRoot Domains709EDU / GOV33 / 0

ParadiseCoast.com vs PalmBeachfl.com (Rankings)Summary: Only very broad keywords overlap.

4 VisitPanamaCityBeach.comAlexa Rank100,036 (US)496,834 (World)Google PageRankPR5Pages IndexedGoogle: 6,610Yahoo!: 4,852Bing: 3,090BacklinksGoogle: 8Yahoo!:4,365Anchor Text Distribution1. panama city beach2. www.visitpanamacitybeach.com3. visitpanamacitybeach.com4. http://www.visitpanamacitybeach.com5. (img) [No Anchor Text]6. panama city beach convention visitors bureau7. click here8. panama city beach convention and visitors bureau9. panama city10. panama city beach cvb Root Domains470EDU / GOV0 / 0

VisitPanamaCityBeach.com vs PalmBeachfl.com (Rankings)Summary: Only very broad keywords overlap.

Competitive Analysis Comparison

Green The best among the groupRed The worst amongst the group

Demographics Comparison ReportPlease note - All comparisons are relative to the general internet population.

AGE: CVB users are mostly baby boomers! EDUCATION: The CVBs audience is a mix between College Educated and No College.

GENDER: The CVBs audience is mostly female.

CHILDREN: The CVBs audience is neutral when it comes to having children or not.

BROWSING LOCATION: CVB visitors like to browse the site from work.

INCOME: The CVBs audience is in a higher income bracket but Ft. Lauderdale has the highest.

ETHNICITY: The CVB audience is mostly Caucasian.

Demographic Comparison ConclusionAs Compared to the general internet population, the CVBs audience demographics are: Either College or No College Education Female Baby Boomer Caucasian High Income