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my CVO Lesson 1 Slide
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CONVERSION FUNNEL MASTERYA N D C E R T I F I C A T I O N C L A S S
OUR GOAL:Craft a conversion funnel that lowers
the cost of acquisition, while simultaneously increasing immediate
and lifetime customer value
HE (OR SHE) WHO IS ABLE AND WILLING TO SPEND THE MOST TO ACQUIRE A CUSTOMER - WINS...
THE ONE IMMUTABLE LAW OF
BUSINESS GROWTH
THE CVO GROWTH PLAN
WHAT IS CVO?
SHOCKING STATEMENT
Just because you know your product or service is great
just because you know your prospects really need it
that doesnt mean they know they need it
nor does it mean they want it from you if they do. (At least not yet.)
nor does it mean they want it from you if they do. (At least not yet.)
The CVO Growth Plan works because it follows the structure and sequence of normal, healthy human relationships
This is what most marketers are doing
Others are over-compensating and never get out of the friend zone
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Lead Magnet
Tripwire
Core Offer
Profit Maximizer
Return Path
THE FIVE THINGS
Our Methodology...
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Lead Magnet
Tripwire
Core Offer
Profit Maximizer
Return Path
Whats your number?
Want to get coffee?
Can I take you to dinner?
Will you marry me?
(Flowers, date night, etc.)
WE DO THIS BY OPTIMIZING ALL 5 PHASES OF THE CONVERSION FUNNEL
THE FORMULA:L x c x m x f = GP
L x c x m x f = GP2 2THE GOAL:
L x2 c x m x f = GP22 4THE GOAL:
L x2 x m x f = GP42 82cTHE GOAL:
L x2 x mx f = GP82 12c 2THE GOAL: