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Czech Airlines
Ambient Media
Czech Airlines Ambient Media
Passenger Profile
SexWomen 42%Men 58%
Ageunder 18 3%19 – 30 18%31 – 40 28%41 – 50 24%51 – 60 17%61 + 10%
Place of DepartureCzech Republic 33%Foreign Destinations 67%
Czech Airlines Ambient Media
Czech Airlines Fleet
2
1
276
AIRBUS A330 – 300
OK-GFR
2
1
276
AIRBUS A330 – 300
OK-GFR
2
1
276
AIRBUS A330 – 300
OK-GFR
2
1
276
AIRBUS A330 – 300
OK-GFR
Airbus A330 (1 ×)
For Long-haul routesup to 287 seats
Airbus A319 (8 ×)
For Short- and Medium-haul routesup to 144 seats
ATR 72-500 (6 ×)
For Short-haul routesup to 64 seats
ATR 42-500 (3×)
For Short-haul routesup to 48 seats
Czech Airlines Ambient Media
Advertising Options
During Check-in– Advertising on Printed Boarding Passes
– Banners on Electronic Boarding Passes
– Banners Included in Electronic Ticket Itineraries
Aboard the Aircraft– In-flight Videos
– In-flight Announcements
– Economy Class Headrest Covers
– Marketing Materials Placed in Seat Pockets
– Marketing Materials Distributed by the Crew
– Sampling on Food Trays
– Bin Stickers
– Branded Paper Napkins
– Economy Class Paper Cups (Long-haul Flights)
– Business Class Refreshing Wipes
– Economy (Long-haul Flights) and Business Class Pillow Covers
Media Outside Aircraft– Direct Mail for our Clients and OK Plus Loyalty Programme Members
– Web Banners - www.csa.cz Website and Other Foreign Market Websites
– Banners in Czech Airlines’ Mobile Application
– flyOK In-flight Magazine
– Presentation at Czech Airlines Events Abroad
– Czech Airlines Social Network Communication (Facebook, Instagram, YouTube)
Special Ambient Media– Aircraft Exterior Branding
Advertising on printed Boarding Passes
Passengers receive printed boarding passes at check-in desks. There is room for advertisingon the reverse side of boarding passes. Advertising options are only available on flightsoperated from Prague.
Czech Airlines Ambient MediaDuring Check-in
Minimum Advertising Period1 month
Technical SpecificationsFormat: Ready to Print pdfSize: 82 × 55 mm (3 mm bleed)
Security nb: 4 - Ticket: 064241155502601
AMSPRG
Kolarova / Jitka MsBoarding Pass
10A
Gate subject to change. Gate closing 15 min before departure.Services:XBAG
Business:2 bags total 12 kgFlexi:1 bag 12 kgStandard:1 bag 8 kg
Contact operating airline forinformation.
None
ETKT064241155502601
Take your baggage to the BaggageDrop desk at the latest by 06:20.
Please report at the boardinggate at the latest by 06:30.
Airport authority requires that youpresent your boarding pass. You canprint it, receive it by SMS or collect itat the airport.
ZTPYAN
TRAVEL INFORMATION
NEXT STEPS
FLIGHT SEAT LATEST BOARDING TIME GATE
FROM TO
Terminal 2
OK616
Boarding pass information
Travel documentsPlease note that the passenger isresponsible for the validity ofpassport and other travel documentsfor the complete journey.
Other information
Checked baggage allowance
Carry-on baggage allowance
Check monitors
FREQUENT FLYER
CLASS OF TRAVEL
BOOKING REFERENCE
TICKET
NotePlease reserve enough time forbaggage check-in, security controland boarding.
Baggage drop closing time
Carry-on baggage onlyProceed to gate when you havecarry-on bag only and requiredboarding passes.
DepartureCzech Airlines wishesyou a nice flight.
Boarding
18 Sep 201507:00
18 Sep 201508:35
06:30
Amsterdam Schiphol AirportPrague Ruzyne
R
Security nb: 4 - Ticket: 064241155502601
ECONOMY *R*8
Banners on Electronic Boarding Passes& Included in Electronic Ticket ItinerariesAdvertising in a form of Banners placed on electronic boarding passesand/or included in electronic ticket itineraries.
Czech Airlines Ambient MediaDuring Check-in
Minimum Advertising Period1 month
Technical SpecificationsFormat: png, jpgSize: 728 × 90 px (96DPI)
Security nb: 4 - Ticket: 064241155502601
AMSPRG
Kolarova / Jitka MsBoarding Pass
10A
Gate subject to change. Gate closing 15 min before departure.Services:XBAG
Business:2 bags total 12 kgFlexi:1 bag 12 kgStandard:1 bag 8 kg
Contact operating airline forinformation.
None
ETKT064241155502601
Take your baggage to the BaggageDrop desk at the latest by 06:20.
Please report at the boardinggate at the latest by 06:30.
Airport authority requires that youpresent your boarding pass. You canprint it, receive it by SMS or collect itat the airport.
ZTPYAN
TRAVEL INFORMATION
NEXT STEPS
FLIGHT SEAT LATEST BOARDING TIME GATE
FROM TO
Terminal 2
OK616
Boarding pass information
Travel documentsPlease note that the passenger isresponsible for the validity ofpassport and other travel documentsfor the complete journey.
Other information
Checked baggage allowance
Carry-on baggage allowance
Check monitors
FREQUENT FLYER
CLASS OF TRAVEL
BOOKING REFERENCE
TICKET
NotePlease reserve enough time forbaggage check-in, security controland boarding.
Baggage drop closing time
Carry-on baggage onlyProceed to gate when you havecarry-on bag only and requiredboarding passes.
DepartureCzech Airlines wishesyou a nice flight.
Boarding
18 Sep 201507:00
18 Sep 201508:35
06:30
Amsterdam Schiphol AirportPrague Ruzyne
R
Security nb: 4 - Ticket: 064241155502601
ECONOMY *R*8
Czech Airlines Ambient MediaAboard the Aircraft
Minimum Advertising Period1 month
Technical SpecificationsFormat: mp4Size: 640 × 480 px (4:3)
In-flight Videos
The option of video presentations aboard flights operated by Airbus aircraft.Videos can show subtitled promotion spots without audio.Length of spots to be agreed upon.
Czech Airlines Ambient MediaAboard the Aircraft
Minimum Advertising Period1 week
In-flight Announcements
Commercial messages following in-flight announcements by the captain or crew.
Czech Airlines Ambient MediaAboard the Aircraft
Minimum Advertising Period3 months
Technical SpecificationsFormat: Ready to Print pdfSize: 175 × 52 mm (3 mm bleed)
Economy Class Headrest Covers
Headrest covers are placed on all seats in Czech Airlines Economy Class.
Czech Airlines Ambient MediaAboard the Aircraft
Minimum Advertising Period1 week
Technical SpecificationsMaximum Size: 210 × 275 mm (A4)
Marketing Materials Placedin Seat Pockets
Materials placed in seat pockets on all Czech Airlines fleet aircraft, alongside safety instructions and in-flight magazines. Based on customer specifications, materials can be distributed separately according to travel classes – Business or Economy.
Czech Airlines Ambient MediaAboard the Aircraft
Minimum Advertising Period1 week
Technical SpecificationsMaximum Size: 210 × 275 mm (A4)
Marketing Materials Distributedby the Crew
Fliers distributed directly by crew members aboard aircraft – both in Business and Economy Class.
Czech Airlines Ambient MediaAboard the Aircraft
Minimum Advertising Period1 month
Technical SpecificationsTo be negotiated ad hoc
Sampling on Food Trays
Food Trays are used to serve refreshments in Business Class, meals in Economy Classon long-haul flights and Gourmet Menus.
Czech Airlines Ambient MediaAboard the Aircraft
Minimum Advertising Period6 months
Technical SpecificationsTo be negotiated ad hoc
Bin Stickers
Advertising in a form of stickers placed on overhead lockers aboard aircraft.
Czech Airlines Ambient MediaAboard the Aircraft
Minimum Advertising Period3 months
Technical SpecificationsFormat: Ready to Print pdfSize: 124 × 124 mm (folded) 250 mm × 250 mm (unfolded)
Branded Paper Napkins
Paper napkins are offered to passengers together with drinks and certain type of foodand are used in Business Class and in Economy Class on long-haul flights.
Czech Airlines Ambient MediaAboard the Aircraft
Minimum Advertising Period3 months
Technical SpecificationsTo be negotiated ad hoc
Economy Class Paper Cups
Paper cups are used to serve drink in Economy Class on long-haul flights.
Czech Airlines Ambient MediaAboard the Aircraft
Minimum Advertising Period1 month
Technical SpecificationsFormat: Ready to Print pdfSize: 87 × 45 mm (3 mm bleed)
Business Class Refreshing Wipes
Designed for Business Class passengers.One side of the protective cover can be used for advertising.
Czech Airlines Ambient MediaAboard the Aircraft
Minimum Advertising Period3 months
Technical SpecificationsFormat: Ready to Print pdfSize: 270 × 270 mm (3 mm bleed)
Economy and Business ClassPillow Covers
Pillow Covers for Business Class passengers and Economy Class passengers on long-haul flights.
Czech Airlines Ambient MediaMedia Outside Aircraft
Technical SpecificationsFormat: png, jpgSize: 287 × 142 pxText: To be negotiated ad hoc
Newsletters for Czech Airlines Clients& OK Plus Loyalty Programme MembersThe option of placing advertisements in newsletters mailed to active database of Czech Airlines clients. Members of the OK Plus Loyalty Programme receive news and useful tips together with their monthly account balances. Advertising can be targeted according to individual markets.
Czech Airlines Ambient MediaMedia Outside Aircraft
Technical SpecificationsFormat: png, jpgSize: 300 × 160 px
Web Banners –www.czechairlines.com Website
Banners placed on homepage or together with information about destinations –based on the advertised message.
Czech Airlines Ambient MediaMedia Outside Aircraft
Minimum Advertising Period1 month
Technical SpecificationsFormat: jpg, pngSize: 1080 × 1920 px, 960 × 1280 px, 1242 × 2208 px, 640 × 1136 px, 640 × 960 px, 750 × 1334 px
Banners in Czech Airlines’Mobile Application
Full screen advertisement which appears before the Czech Airlines’ Mobile Applicationhomepage is displayed. Available for iOS, Android and Windows Mobile Devices.
Czech Airlines Ambient MediaMedia Outside Aircraft
SpecificationsCirculation: 40 000 copiesFormat: 200 × 250 mmBinding: V2Inside Pages: 90g LWC NovapressCover: 220g Matt Chalk Paper + 1/0 UV varnishColours: 4/4 CMYK
flyOK In-flight Magazine
A prestigious publication with international reach. Published quarterly in two language versions (Czech and English) and distributed aboard all Czech Airlines flights as well as the carrier’s foreign subsidiaries. Also available at Czech centres in destinations served by Czech Airlines and in most important Czech hotels and travel agencies.
Czech Airlines Ambient MediaMedia Outside Aircraft
Presentation at Czech Airlines Events
The option of participating in marketing events organised by Czech Airlines and its partnersin the Czech Republic and Abroad.
Czech Airlines Ambient MediaMedia Outside Aircraft
Czech Airlines Social NetworkCommunicationPresentation/posting messages within Czech Airlines social networks,such as Facebook, Instagram, YouTube.
Czech Airlines Ambient MediaSpecial Ambient Media
Minimum Advertising Period12 months
Technical SpecificationsStickers or lacquer coating based on the type
and size of advertising.
Aircraft Exterior Branding
Aircraft exterior can be used for either promoting an own brand (i.e. using the entire aircraft body)or for co-branded marketing communication together with Czech Airlines(i.e. partial use of the aircraft body).
Czech Airlines Ambient Media
All ambient media visuals and messages are subject to Czech Airlinesapproval. Czech Airlines reserves the right to contract withdrawal in cases where the message (graphic, text and/or audio) conflicts with Czech Airlines interests or is in breach of legal directives and regulations in place.
Contact
Ing. Jitka HemmerováMarketing ManagerT: +420 235 002 947E: [email protected]
Czech AirlinesEvropská 846/176a, 160 06 Praha 6,Czech Republic