d 271 Entrepreneurship

7/30/2019 d 271 Entrepreneurship

1/32

Dr.V.Ambilikumar

Associate Professor, Col lege of F isheries,

(Kerala Agricultur al University),

Panangad P.O,Kochi -682 506, S.I ndia.

Email : ambili [email protected]


2/32

What is Entrepreneurship?

The Process of

Bearing Risk ofRunning a

Business


3/32

Who is an Entrepreneur ?

A person who takes the risk of converting a

new idea into reality.


4/32

The Builder of Indian Industry

J R D TATA


5/32


6/32

Requirements to be an entrepreneur

Innovation,

Creativity

Risk Taking

Organization
http://images.google.co.in/imgres?imgurl=http://www.productdesignworld.com/images/case%2520studies/02_atlanta_ce.jpg&imgrefurl=http://www.productdesignworld.com/&usg=__vQaQsybiICUcuvLlJffAn6oZqTc=&h=360&w=395&sz=18&hl=en&start=12&tbnid=NMrbtxt0VgSjDM:&tbnh=113&tbnw=124&prev=/images%3Fq%3Dindustrial%2Bproduct%26gbv%3D2%26hl%3Den%26sa%3DG


7/32

Promoting Entrepreneurship

In India, where over 30 crores people are livingbelow the poverty line, it is simply impossible for anygovernment to provide means of livelihood toeveryone.

Such situations surely demand for a continuous effortfrom the society, where the people are encouraged to

come up with their entrepreneurial initiative.


8/32

Dhirubhai Ambani alias Dhirajlal

Hirachand Ambani was born on

December 28, 1932, at Chorwad,

Gujarat, into a Modh family. His

father was a school teacher.

Dhirubhai Ambani started his

entrepreneurial career by selling

"bhajias" to pilgrims in Mount

Girnar over the weekends.
http://images.google.co.in/imgres?imgurl=http://www.dayafterindia.com/july30/images/Ambani.gif&imgrefurl=http://www.dayafterindia.com/july30/ambani.html&usg=__adWELeYRI-IKE7Da-QESYrxJyac=&h=250&w=200&sz=34&hl=en&start=3&um=1&tbnid=AUKSYQQ1MiykOM:&tbnh=111&tbnw=89&prev=/images%3Fq%3Dphoto%2Bof%2BDhirubhai%2Bambani%26um%3D1%26hl%3Den%26sa%3DN


9/32

After doing his matriculation at the age of 16,

Dhirubhai moved to Aden, Yemen. He workedthere as a gas-station attendant, and as a clerk

in an oil company. He returned to India in

1958 with Rs 50,000 and set up a textiletrading company.


10/32

Assisted by his two sons, Mukesh and Anil,

Dhiru Bhai Ambani built India's largest private

sector company, Reliance India Limited, froma scratch. Over time his business has

diversified into a core specialisation in

petrochemicals with additional interests intelecommunications, information technology,

energy, power, retail, textiles, infrastructure

services, capital markets, and logistics.


11/32

N.R.Narayana MurthyAn Indian IT chief who's really made it

big without dropping his ethicalprecepts by the wayside is NagawaraRamarao Narayana Murthy, Chairmanof Infosys.

Born in 1946, Murthy's father was aschoolteacher in Kolar district,Karnataka, India. A bright student,Murthy went on to acquire a degree in

Electrical Engineering from MysoreUniversity and later studied ComputerScience at the IIT, Kanpur, India.
http://images.google.co.in/imgres?imgurl=http://www.uttishthata.org/wp-content/uploads/2007/09/Narayana%2520Murthy.jpg&imgrefurl=http://www.uttishthata.org/&usg=__gs9m3EOK30OHLuJXSeK1xN68r7Y=&h=190&w=190&sz=8&hl=en&start=4&um=1&tbnid=98jZUSnTqw2tRM:&tbnh=103&tbnw=103&prev=/images%3Fq%3Dphoto%2Bof%2BNarayana%2Bswami.%2Binfosys%26um%3D1%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.uttishthata.org/wp-content/uploads/2007/09/Narayana%2520Murthy.jpg&imgrefurl=http://www.uttishthata.org/&usg=__gs9m3EOK30OHLuJXSeK1xN68r7Y=&h=190&w=190&sz=8&hl=en&start=4&um=1&tbnid=98jZUSnTqw2tRM:&tbnh=103&tbnw=103&prev=/images%3Fq%3Dphoto%2Bof%2BNarayana%2Bswami.%2Binfosys%26um%3D1%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.uttishthata.org/wp-content/uploads/2007/09/Narayana%2520Murthy.jpg&imgrefurl=http://www.uttishthata.org/&usg=__gs9m3EOK30OHLuJXSeK1xN68r7Y=&h=190&w=190&sz=8&hl=en&start=4&um=1&tbnid=98jZUSnTqw2tRM:&tbnh=103&tbnw=103&prev=/images%3Fq%3Dphoto%2Bof%2BNarayana%2Bswami.%2Binfosys%26um%3D1%26hl%3Den


12/32

The Infosys legend began in1981 when Narayana

Murthy dreamt of forminghis own company, alongwith six friends. There wasa minor hitch, though-hedidn't have any seed money.

Luckly, like many Indianwomen who save secretlywithout their husband'sknowledge, his wife Sudha-then an engineer with Tatas-

had saved Rs 10,000. Thiswas Murthy's first big break.


13/32

Infosys.

The decade until 1991 was a tough period when the

couple lived in a one-room house. The second break

came in 1991 when Indian doors to liberalization

were flung open Murthy grabbed the opportunitywith both hands and has never looked back ever

since. Today, Infosys is the first Indian company to

be listed on the US NASDAQ.

It provides employment to 85,000 people.


14/32

Food king

When 27-year old Sarathbabu

graduated from the Indian

Institute of Management,

Ahmedabad, he created quite astir by refusing a job that

offered him a huge salary. He

preferred to start his own

enterprise -- Foodking CateringService -- in Ahmedabad.


15/32


16/32

Food king


17/32

The Motivating Force of Food King


18/32

What will be the qualities needed to

succeed in this new world?

First and foremost, we need the entrepreneurial spirit.

Outside India, this spirit has been very evident in the

IT industry.

35% of the start-ups in Silicon Valley are by Indians.

We need to have similar risk-taking ability within thecountry as well.


19/32


20/32

What they need is the continuous energy andoptimism.

Entrepreneurs must learn how to overcomethe risk of failure, or of vulnerability.


21/32

Qualities of an Entrepreneur:

1. Common Sense:

2. Specialised Knowledge of the Field:

3. Self Confidence:4. Ability to Get Things Done:

5. Creativity:

6. Leadership:


22/32

Qualities of an Entrepreneur:

7. Communication Skill:

8. Willingness to take Risk:9. Willingness to Accept Criticism:

10. Self Motivation and

11. Determination :


23/32

Suggested Areas for Kerala

1. Food sector - Food Processing, Packaging, Cashewprocessing, Bakery and confectionery.

2. Fisheries - Fish Hatchery, Processing units,Aquarium, Sea Food sector,

3. Coir and Handloom sector,

4. Rubber based industries


24/32

Suggested Areas for Kerala

5. Plant tissue culture, Nursery, Horticulture,

Floriculture and Farm management.

6. Diagnostic testing labs Biochemical tests, watertesting, Environmental testing and medical laboratory

testing.

7. Information Technology Enabled Services, Software

Development and Data analysis.


25/32

Suggested Products

Decorative papers

Paper Bags

Paper board cartons

Paper cups/plates

Paper envelopes

Drinking straws
http://images.google.co.in/imgres?imgurl=http://www.global-b2b-network.com/direct/dbimage/50267609/Paper_Cups.jpg&imgrefurl=http://www.global-b2b-network.com/b2b/54/56/1100/326568/paper_ice_cream_cups.html&usg=__cCvFn-0Swxh3GK-nRgiARmRZ0r8=&h=360&w=360&sz=26&hl=en&start=3&tbnid=wT9RiVG9xgkGAM:&tbnh=121&tbnw=121&prev=/images%3Fq%3Dpaper%2Bcups%26gbv%3D2%26hl%3Den


26/32

Suggested Products

Paper napkins including

facial tissue napkins

Gummed tape

Teleprinter rolls

Stencil paper

Toilet paper rolls and

sheets Letter pads
http://images.google.co.in/imgres?imgurl=http://www.nextnature.net/research/wp-content/uploads/2006/09/fruit_tape_1.jpg&imgrefurl=http://www.nextnature.net/%3Fp%3D572&usg=__kh5cwdnydLxmEI_z2n2N6HLh-Sw=&h=374&w=374&sz=47&hl=en&start=8&tbnid=gKt6cG29rxc5cM:&tbnh=122&tbnw=122&prev=/images%3Fq%3Dgummed%2Btape%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.patswebgraphics.com/notepads/scrollsample1.jpg&imgrefurl=http://www.patswebgraphics.com/notepads.html&usg=__GIPlN9yFTeeAOj0iGb11Yq11LJg=&h=371&w=399&sz=17&hl=en&start=6&tbnid=qn1yKjY4StiltM:&tbnh=115&tbnw=124&prev=/images%3Fq%3Dletter%2Bpads%26gbv%3D2%26hl%3Den%26sa%3DG


27/32

Suggested Products

Hot water bags Rubber

Rubber balloons

Rubber washers

Rubber eraser

'O' ring rubber
http://images.google.co.in/imgres?imgurl=http://www.tripurarubberpark.com/thumbs/hot-water-bags.gif&imgrefurl=http://www.tripurarubberpark.com/index-2.html&usg=__F_rCkVAnzw5MCUKPslDgvyiKti4=&h=347&w=279&sz=47&hl=en&start=5&tbnid=onu7A81Ivu9r3M:&tbnh=120&tbnw=96&prev=/images%3Fq%3Dhot%2Bwater%2Bbags%2Brubber%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.made-in-china.com/image/2f0j00WvATpjIJAEohM/Precision-Rubber-O-Ring.jpg&imgrefurl=http://www.made-in-china.com/showroom/bondmade/product-detailHqwmRBgOZnWi/China-Precision-Rubber-O-Ring.html&usg=__0oZs-lwXktGb0HXbqIIZqIdvMCU=&h=350&w=466&sz=46&hl=en&start=1&tbnid=MusK8DXp-u_2HM:&tbnh=96&tbnw=128&prev=/images%3Fq%3D%2527O%2527%2Bring%2Brubber%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://im.edirectory.co.uk/p/3327/i/205192.jpg&imgrefurl=http://www.edirectory.co.uk/pf/880/mia/d/fibre%2Brubber%2Bwasher%2Bpack/pid/5629413&usg=__Rv1pIJtisEuwHbjbSUkL707-nvM=&h=300&w=300&sz=30&hl=en&start=4&tbnid=wawVqehpQ_V-mM:&tbnh=116&tbnw=116&prev=/images%3Fq%3Drubber%2Bwasher%26gbv%3D2%26hl%3Den%26sa%3DG


28/32

Suggested Products

Wooden storage shelves

& racks

Wooden storage

cupboards Wooden furniture and

fixtures


29/32

Suggested Products

Pickles & Chutneys

Bread

Tapioca sago

Tapioca Chips

Ice Cream
http://images.google.co.in/imgres?imgurl=http://www.bread.com/pics/bread_pic1_big.jpg&imgrefurl=http://servbot87.blogspot.com/&usg=__9onhrzz6NMbO3HUW6aRg-DNbKl8=&h=409&w=492&sz=56&hl=en&start=1&tbnid=AWre1Ker4qKbtM:&tbnh=108&tbnw=130&prev=/images%3Fq%3Dbread%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://img.alibaba.com/photo/11042238/Tapioca_Pearls_Sago_Seeds_.jpg&imgrefurl=http://www.alibaba.com/catalog/11042238/Tapioca_Pearls_Sago_Seeds_.html&usg=__SA--I2SeJoKKmFsdK4IbF12bLu0=&h=228&w=344&sz=21&hl=en&start=1&tbnid=DHKnQ4Usu_SU6M:&tbnh=80&tbnw=120&prev=/images%3Fq%3Dtapioca%2Bsago%26gbv%3D2%26hl%3Den


30/32

Suggested Products

Aquarium


31/32

Suggested Products

Snacks

Chips

Toys


32/32

Documents

d 271 Entrepreneurship