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D 7.5 FIRST REPORT ON
COMMUNCIATION AND
DISSEMINATION ACTIVITIES
EUGENIO FONTAN
MAC
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Grant Agreement Number: 691473
Project acronym:ACTTiVAte
Project full title: PAn-European Clusters for Technology Transfer and new VAlue chains
Deliverable number: 7.5
Deliverable responsible: MAC, Madrid Aerospace Cluster
Workpackage: 7
Editor: MAC
Author(s) – in alphabetical order
Name Organisation E-mail
EUGENIO FONTAN MAC [email protected]
MACARENA SANZ IDC [email protected]
POOJAN TIMILSINA IDC [email protected]
Document Revision History
Version Date Modifications Introduced
Modification Reason Modified by
V.1 19/06/2017 New edition Mr. Eugenio Fontan
Mrs. Macarena Sanz
Mr. Poojan Timilsina
Abstract
This document is a report of all the communication and dissemination activities done through the first
year of the ACTTiVAte project.
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TABLE OF CONTENTS
Introduction .................................................................................................................................................................. 3 Document Structure ..................................................................................................................................................... 3 Communication and Dissemination Strategy ............................................................................................................... 4 Website ........................................................................................................................................................................ 4 Management of the dissemination and communication activities .............................................................................. 8 Dissemination administration .................................................................................................................................... 13 Dissemination KPIs ..................................................................................................................................................... 14 Conclusions and lessons learnt from the 1
st year. ...................................................................................................... 15
INTRODUCTION
PURPOSE OF THIS DOCUMENT
The purpose of this document is to present the progress achieved during the period
M1-M12 regarding the communication and dissemination activities in the ACTTiVAte
project. Communication & Dissemination activities are an essential activity to
ensure an access for all interested stakeholders to public reports and to announce
potential events where the project will be represented throughout the project’s life.
Promotion of project visibility through dissemination materials is a basic tool to
promote the project results and their various uses.
Furthermore KPIs are presented in order to measure the effectiveness of the
dissemination tools.
INTENDED AUDIENCE
The dissemination level of this document is public and therefore accessible to
ACTTiVAte partners, European Commission Services and the general public via the
ACTTiVAte website.
DOCUMENT STRUCTURE
The dissemination and communication activities in the ACTTiVAte project are carried
out within Work Package 7 (WP7): Communication, Dissemination & Sustainability
Plan.
The purpose of this deliverable is to present a brief report on the project
dissemination and communication activities that have been carried out during the
first year of the project (Jun 2016 through May 2017; M1-M12). This document
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highlights the main achievements regarding the dissemination tools agreed by the
consortium to be used in the project, which are:
Generation of project image: Logo, templates
Social Media profiles
Webpage (www.acttivate.eu )
Internal Project Management Platform (BAL.PM)
First project brochure and roll-up
Newsletter
Press release
Hereinafter, this document will deal with the following topics:
Communication and Dissemination Strategy
Website
Management of the Communication and Dissemination activities
Dissemination Administration
Dissemination KPIs
Conclusions and lessons learnt from the 1st year
COMMUNICATION AND DISSEMINATION STRATEGY
A good communication strategy and a visibility plan is most for any project to
achieve its expected benefits. ACTTiVAte aims to develop an ambitious SME
supporting action to be implemented trough a transparent call fully open to
competition, a good communication plan is. Deliverable D7.1 Communication
Strategic Plan consists of a broad description of the strategic plan identified and
implemented during this first year of ACTTiVAte.
WEBSITE
WEBSITE DEFINITION AND DESIGN
The ACTTiVAte official website (http://acttivate.eu/ ) was launched in September
2016, and represents the primary source of news dissemination and information
about ACTTiVAte activities. The ACTTiVAte website is divided into sections where
visitors can find the following information:
About: Broad description of the project. It consists of 5 sub-sections:
o What is ACTTiVAte
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o Consortium
o Objectives
o Funding & Business Support Services
o Expected Impacts
Call for Proposals: Details regarding the calls addressed to SMEs, how to
apply, reference documents etc.
Cluster Collaboration Tool: Brief description of tool prepared for technology
transfer and link to get access to the Cluster Collaboration Tool. Refer to
deliverable D3.5 Protocol confirming delivery of the working software tool for
more details about CCT.
Services: Specifics about workshops, coaching and other business support
services that will be provided by ACTTiVAte members for assessing SMEs.
Media & Events: Contains 6 sub-sections:
o News
o Press releases
o Events
o Newsletters
o Dissemination
o Public deliverables
Contact: Contact details to get in touch with ACTTiVAte members.
ACTTIVATE WEBSITE ANALYSIS
Through Google Analytics, a broad analysis of the website for this period, from its
launching till the date of preparation of this document, is obtained which are
represented in the figures below:
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FIGURE 1. AUDIENCE OVERVIEW
An overall 5.493 sessions has been registered with 3.058 users for a short period of
9 months.
FIGURE 2. TOP CHANNELS
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FIGURE 3. PAGE VIEWS
And the diagram below consists of the location from where the website is visited. It
could be observed that Spain is in the head of the list with a total of 3058 new
sessions followed by Netherlands and United States.
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FIGURE 4. LOCATION
MANAGEMENT OF THE DISSEMINATION AND COMMUNICATION ACTIVITIES
INTERNAL DISSEMINATION AND COMMUNICATION MANAGEMENT
BAL.PM tool is used as the principle management tool which has been actively used
from the M6 of the initiation of the project. All the internal dissemination and
communication activities are done through this platform. Refer to deliverable D3.5
Protocol confirming the delivery of working software tool and deliverable D7.3
Communication Guide for further details.
EXTERNAL DISSEMINATION AND COMMUNICATION MANAGEMENT
Besides of the official website explained in the Section 4, ACTTiVAte’s social media
are available from the M4 of the initiation of the project. See section 7.
Dissemination KPIs for further details of the social media.
COMMUNICATION TO SMES ABOUT ACTTIVATE
Table below states the activities done by the ACTTiVAte partners with the aim of
communicating ACTTiVAte to SMEs.
TABLE 1. ACTIVITIES DONE BY ACTTIVATE PARTNERS
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Type of Action Date Place Organising
Partner Title/Short Description
Attendants (if applicable)
Feedback Received
Promotional Material
Distributed (if applicable)
Dissemination 05-06-2017 Netherlands Oost NV Mailing to potential bidders about opening call.
All potential bidders of Netherlands (Refer to D2.3 List of Potential bidders)
Some SMEs already showed interest.
Publication text
Dissemination 07-06-2017 Netherlands Oost NV, AFC Stand at the Agri-Food top conference.
SME, University, Research institutes and others all working in the agro food sector
SMEs showed interest Banner, flyers
Dissemination June 2017 Netherlands Oost NV, AFC Interview which will be published in Food&Nutrition
Simon and Jouke gave the interview. The magazine is read by many companies and institutes.
n/a Read this (in Dutch)
Dissemination 11-6-2017 Netherlands Oost NV Internal presentation Health Team
6 Business Development colleagues in Health domain
Interesting for some innovative health device companies NB. For the health sector it is more difficult to think in VALUE chains. As ACTTiVAte team we should be aware of this point.
Powerpoint
Dissemination 13-06-2017 Netherlands Oost NV, AFC, WUR
Mailing to stakeholders and subsidy advisors about opening call.
All stake holders for Netherlands
Various parties interested and will publish on their websites.
Publication text / mail
Dissemination 13-06-2017 Netherlands
I3B and Wageningen UR, with input from Oost NV
WUR (animal science group) meets Business
About 20 SME’s and 20 researches from the agri-food domain (mainly animal production systems)
Additional info is send to interested SME’s
PPT presentation + roll-up banner
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Dissemination 31-01-2017 Dublin, Ireland DCU 4th Annual National Manufacturing and Supply Chain Conference
Irish, European, and International SMEs
SMEs showed interest Exhibition Stand, Flyers
Dissemination 02-02-2017 Galway, Ireland DCU Funding & Expertise for Research & Innovation Seminar
SMEs, Higher Education Institutes, RTDs
SMEs showed interest Exhibition Stand, Flyers
Dissemination 14-02-2017 Dublin, Ireland DCU 20th International ESAFORM Conference Dublin City University
Academic and Industrial Delegates, SMEs
SMEs showed interest Exhibition Stand, Flyers
Dissemination 11-05-2017 Dublin, Ireland DCU DCU Business Matchmaker and Research
Showcase 2017 Irish SMEs SMEs showed interest
Exhibition Stand, Flyers
Dissemination 17-05-2017 Dublin, Ireland DCU IRDG’s Financing & Driving Innovation
Seminar
Academic and Industrial Delegates, SMEs
SMEs showed interest Exhibition Stand, Flyers
Dissemination 22-25 May 2017
Strasbourg, France
DCU European Materials Research Society
Academic and Industrial Delegates, European SMEs
SMEs showed interest Presentation
Dissemination 22-06-2017 Dublin, Ireland DCU Design Thinking Conference Academic and Industrial Delegates, SMEs
SMEs showed interest Flyers
Dissemination 14-17 Jun 2017
Sibiu, Romania DCU Modern Technologies in Industrial Engineering – ModTech 2017
Academic and Industrial Delegates, European SMEs
n/a Presentation
Dissemination 19-20 Jun 2017
Brussels, Belgium
DCU Effra Meeting Academic and Industrial Delegates
n/a Presentation
Dissemination 1-5 Jun 2017
Dublin, Ireland DCU Email sent to Irish SMEs in Agrofood, Healthcare, Aerospace and ICT sectors
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SMEs are expressing interest to participate in project proposal submission
Communication 13-14 March 2017
Frankfurt (Germany)
European Central Bank & MIT)
Conference “Fostering Innovation and Entrepreneurship in the Euro Area” (European Central Bank & MIT).
n/a
Communication 17-05-2017 Almería (Spain) Tecnova Funding opportunities for SMEs in the 8 Spanish SMEs n/a
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Tecnology Center
Framework of the Acttivate and Superbio Projects
Communication 08-06-2017 Granada (Spain)
PTS Granada Foundation
Funding opportunities for SMEs in the Framework of the Acttivate Project
34 Spanish SMEs n/a
Communication
19-04-2017, 25-04-2017, 08-05-2017, 22-05-2017, 06-06-2017
Barcelona (Spain)
IESE, Business School
Esprint Program.Acceleration workshops with technology-based companies
20 SMEs n/a
Face to face meetings with SMEs
Throughout the project
Warsaw Technology Partners
Intro to ACTTiVAte Polish SMEs
The funding is stretched over for too long period. The benefits are outweighed by the length of the process.
Meeting with KIG (SME fund)
26-10-2016 Warsaw Technology Partners
Intro to ACTTiVAte n/a n/a
Meeting with EBC Solicitors (SME fund)
02-12-2016 Warsaw Technology Partners
Intro to ACTTiVAte n/a n/a
Interview 16-01-2017 Warsaw Technology Partners
Interview with the President of Technology Partners
n/a n/a Interview to be published on NCP web pages
Meeting with PPNT (cluster)
13-04-2017 Poznań Technology Partners
Intro to ACTTiVAte Polish SMEs n/a
Mazovia Region Local Government
05-06-2017 Warsaw Technology Partners
Intro to ACTTiVAte n/a Will help distribute the news to Mazovia Region SMEs
Powerpoint presentations
Communication 11-01-2017 Madrid Madrid Aerospace Cluster
Intro to ACTTiVAte MAC associate members (12 SMEs)
High expectation regarding the Calls and ACTTiVAte approaches
Powerpoint presentation
Communication 03-02-2017 Madrid Madrid Aerospace
Informative session in Global Robot Expo organized by MAC with
30 SMEs The cross sectoral concept requires open
Powerpoint presentation
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Cluster collaboration of Renault Consulting (Intro to ACTTiVAte)
mindset
Dissemination 23-02-2017 Madrid Madrid Aerospace Cluster
Madrid ESAVIC presentation (Intro to ACTTiVAte)
ESAVIC SMEs: 12 enterprises
High Expectation with perfect understanding and excitement.
Powerpoint presentation
Communication 28-03-2017 Madrid Madrid Aerospace Cluster
Aerospace Industry and Optronics workshop (Organized in MAC headquarter; Intro to ACTTiVAte).
25 SMEs
High expectation with some difficulties to comply with the eligibility criteria.
Powerpoint presentation
Communication 07-04-2017 Madrid Madrid Aerospace Cluster
MAC steering committee 12 Companies (6 SMEs)
Strong support and interest
Powerpoint presentation
Communication 04-05-2017 Madrid Madrid Aerospace Cluster
MAC headquarter (Intro to ACTTiVAte) 14 SMEs Interest on project Powerpoint presentation
Dissemination 18-05-2017 Madrid Madrid Aerospace Cluster
Avalammadrid (www.avalmadrid.es/inicio.html)
Information session with the seed capital institutions
Interested with greater expectation
Powerpoint presentation and ACTTiVAte brochure
Communication 01-06-2017 Madrid Madrid Aerospace Cluster
MAC headquarters (SME session) 8 SMEs Interest in submitting proposal and tob
Powerpoint presentations and ACTTiVAte brochure
Dissemination 08-06-2017 Madrid Madrid Aerospace Cluster
CDTI main office (Networking session) 14 SMEs; 5 Stakeholders
Interest and tob Powerpoint presentations and ACTTiVAte brochure
Dissemination 14-06-2017 Madrid Madrid Aerospace Cluster
Session organized by European Enterprise Network: Thematic Group Clusters (ACTTiVAte introduction)
17 Participants including European cluster and SMEs
Interest and tob Powerpoint presentation and ACTTiVAte brochure
Dissemination 14-06-2017 Madrid Madrid Aerospace Cluster
Madrid-tech presentation (ACTTivate project)
10 SMEs; 8 stakeholders
Interests and tob ACTTiVAte brochure
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DISSEMINATION ADMINISTRATION
DELIVERABLES AND MILESTONES
The Dissemination and Communication Plan has produced the following
deliverables, within this reporting period and according to the DoW:
TABLE 2. DELIVERABLES STATUS
Deliverable ID
Description Responsi
ble Dissemination
Level Due Delivery Month (DoW)
Status
D7.1 Communication Strategic Plan MAC Public 7 Approved
D7.2 Data Management Plan MAC Public 6 Approved
D7.3 Communication Guide MAC Public 7 Approved
D7.4 Communication Pack MAC Public 7 Approved
And the milestones produced are:
TABLE 3. MILESTONES STATUS
Milestone ID
Description Responsib
le Means of Verification
Due Delivery Month (DoW)
Status
MS 7.1 Communication Strategic
Plan MAC Submission of D7.1 to
the EC portal 7
Achieved and
Approved
MS7.2 Website and social networks published MAC
Launching of ACTTiVAte
website, Facebook, Twitter and Linkedin. An email was sent to all the partners and stakeholders of ACTTiVAte regarding this official launch.
6
Achieved
and Approved
DISSEMINATION GANTT DIAGRAM
FIGURE 4. GANTT DIAGRAM
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DISSEMINATION KPIS
https://twitter.com/ACTTiVAte_EU
FIGURE 5. ACTTIVATE TWITTER DETAILS
ACTTiVAte twitter account contains of 329 tweets with 139 followers and 215
entities being followed.
https://www.linkedin.com/in/acttivate-eu-89a26212b/
FIGURE 6. ACTTIVATE LINKEDIN PAGE
The LinkedIn account of twitter already consists of 110 followers and is frequently
updated and linked with the twitter account so that every tweet twitted is appeared
in the LinkedIn.
https://www.linkedin.com/groups/12013282
FIGURE 7. ACTTIVATE LINKEDIN GROUP
ACTTiVAte also is registered as a group in LinkedIn being followed by only the
members of ACTTiVAte participants.
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FIGURE 8. SESSIONS ON EACH SOCIAL MEDIA
Twitter and LinkedIn are more frequently visited and updated because of their
professional basis.
CONCLUSIONS AND LESSONS LEARNT FROM THE 1ST YEAR.
During this first year of ACTTiVAte we have found that it is necessary to strength
the communication activities with the Stakeholder community and enlarge the
scope of potential bidders.
Furthermore, we need to insist on the concept of cross sectoral technology transfer.
SMEs often have doubts regarding the adaptability of their technology on another
sector and vice verse. Additional efforts will be done both at source and on the
destination level of any cross sectoral technology for a better technology
implementation.
