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D
INGVAR KAMPRAD
IKEA´S EVOLUTION
1926 1933
1931 1943
1945
1948
1951
1956
1963
1926- INGVAR KAMPRAD IS BORN IN 1926 IN SWEDEN
1931- AT THE AGE OF 5 HE STARTS SELLING MATCHES TO HIS NEARBY
NEIGHBOURS.
1933- WITH 7 YEARS HE IMPROVES HIS BUSINESS HE STARTS SELLING
FURTHER USING A BICYCLE.
WHY
MATCHES ????
1943- HE CREATES HIS OWN BUSINESS
1945- THE FIRST IKEA ADVERTISEMENT APPEARS
1948- FURNITURE IS INTRODUCED INTO THE IKEA RANG
1951- THE FIRST IKEA CATALOGUE IS PUBLISHED
1956- DESIGNING FURNITURE FOR FLAT PACKS AND SELF-ASSEMBLY
1963-IKEA STARTS THE EXPANSION—FIRST STATION NORWAY
NOWADAYS…
IKEA Business IKEA Business Principles Principles
•Planning
•Organizing
•Leading
•Controlling
PLANNINGPLANNING
«Our vision is to create a better everyday life for many people»
ORGANIZINGORGANIZING
"Complicated rules paralyze!"
LEADINGLEADING
Development of a vision, a view of the future that will excite and convert potential followers.
CONTROLLINGCONTROLLING
Supporting others areas around IKEA in reaching their setting goals.
BUSINESS IDEABUSINESS IDEA
•MASS PRODUCTION
•COST REDUCTION
•THEIR OWN IDEAS
•ADMINISTRATIVE FUNCTION
BUSINESS IDEABUSINESS IDEA
BUSINESS IDEABUSINESS IDEA•DESING THE PRICE TAG FIRST
•SEE THINGS DIFFERENTLY •FIAT PACKING SAVES SHOPING COST•INTERNATIONAL DESIGNERS
WORKERSWORKERS
WORKERS- WORKERS- Top 10 Top 10 reasons people stay reasons people stay
with IKEAwith IKEA
CUSTOMERSCUSTOMERS
“THE CUSTOMER´S HAPPINESS MAKES US GROW UP”