D5.1 Annex B- Project Identity Manual

D5.1 Annex B to the Communication and Dissemination Plan 1 / 18 1 / 18 ITESM

ANNEX B - PROJECT IDENTITY MANUAL

D5.1 Annex of the Communication and Dissemination Plan 2 / 18 ITESM

Table of Contents

U1.U PresentationU ............................................................................................................................... 3

U2.U ObjectiveU .................................................................................................................................... 3

U3.U ULogoU ............................................................................................................................................ 4

U3.1U UUse of other official logosU .................................................................................................. 4

U3.2U UGuidelinesU ........................................................................................................................... 5

U3.3U UMinimum sizeU ..................................................................................................................... 6

U3.4U UAlignmentU ........................................................................................................................... 7

U3.5U UProtection areaU .................................................................................................................... 8

U3.6U ColorU ................................................................................................................................... 9

U3.7U Text.U .................................................................................................................................. 10

U3.8U UNegativeU ............................................................................................................................ 10

U3.9U UMisuses and misapplicationsU ............................................................................................ 11

U4.U TemplatesU ................................................................................................................................. 12

4.1.222 UPower point presentationsU ................................................................................................. 13

4.1.3 Typography for presentationsU ........................................................................................... 13

4.1.4 URecommendations for presentationsU ................................................................................. 13

4.2 UStandard presentations for the project presentationU .......................................................... 13

U5.U Table of FiguresU ....................................................................................................................... 18


1. Presentation

The project’s image is an expression of its personality. It defines the project visually and

distinguishes it from other projects. It can transmit the essence and core values of the project, such

as innovation, prestige, simplicity, quality, service and others.

Image is a highly important factor for the positioning of the project in the mind of stakeholders. The

project identity should be able to attract attention, be easily understood, and express trust and

confidence. Taking into account these premises, we present the Project Identity Manual.

This manual is a guide to assure proper positioning and visual identity management for the project.

It will provide advice and support in the management and use of the image.

2. 1Objective

The objective of this manual is to create and define FORESTA´s project identity, in order to

establish a consistent image that will have a positive impact on stakeholders and create a sense of

ownership by all participants.


3. 2BLogo

The logo was designed according to the main idea that was established from the beginning of the

project: the concept of cooperation between EU and Latin America region.

The elements that make up the logo are:

3 stars symbolizing the European Union

A map of Latin America

A mouse symbolizing ICT technology

The name of the project.

There are two versions, one with the complete name of the project and the other with the

acronym. See Figures 1 and 2.

The guidelines below will facilitate the use of the logo, as well as ensure its proper and effective

management. Be sure to give the logo its own space and avoid grouping it too closely to other

graphic elements. (Refer to section 3.5 “Protection Area” of this document for more details.)

Figure 1 Logo long version

Figure 2 Logo short version

3.1 5BUse of other official logos

It is also important to use the logo of the Seventh Framework Programme, as well as the logo of the

European Commission on every document or publication. The logo of FORESTA in both versions

must be equal in size or larger than the other logos. It is suggested that the logos be placed at the

bottom of every document. The electronic document will be available for download on the Web

page. See Figure 5 for an example.

Figure 3 Logo FP7

Figure 4 Logo European Commission


Figure 5 Example of use of other official logos

3.2 6BGuidelines

This guide refers to the logo handling “Fostering the Research Dimension of Science and

Technology Agreements” (FORESTA) for electronic and print uses such as:

- Events announcements, posters,

magazines, journals, newsletters.

- Press releases.

- Web publications.

- Brochures

- Web pages.

- Promotional videos.

- Interactive presentations.


3.3 7BMinimum size

The minimum size is 3cm high by 5cm wide, as seen in Figure 6.

Figure 6 Logo minimum sizes


3.4 8BAlignment

Please keep the original proportions. Do not stretch or condense the logo, and do not attempt to

redraw the logo. It will be difficult to match to the official specifications. See Figure 7.

Figure 7 Alignment


3.5 9BProtection area

Should it be necessary to use another logo, text or symbol, please leave 1cm on each side of the

logo, as seen in Figure 8. Figure 9 shows an example of logo misuse.

Figure 8 Protection area

Figure 9 Example of misuse


3.6 10BColor

Figures 10 and 11 illustrate the 4 colors to be used for logo printing on CMYK and Pantone.

Figure 10 Color selection

Figure 11 CMYK color selection


3.7 11BText.

Typography used for the logo is:

Figure 12 Typography

3.8 12BNegative

The logo may be used only in white when the background is blue, black or gray. It is strictly

forbidden to use the logo on pictures, background with texture, or anything that will detract

visibility from the logo. When the logo is used in black, colour must be used at 100 percent. See

Figure 13.

Figure 13 Example of the Negative

Black 100%


3.9 13BMisuses and misapplications

In order to achieve consistency in visual identity for FORESTA graphics, the logo must be included

on all documents and in accordance with the norms specified in this manual. Figure 18 shows

examples of misapplications of the logo.

Figure 14 Logo misapplications


4. Templates

In order to achieve standardization and reinforce the image of the project, all the presentations must

use the following template. The original electronic document will be able for download on the Web

page. See Figures 15 and 16.

Figure 15 First page of presentations

Figure 16 Second page for presentations

Do not cover or modify




4.1 14BPower point presentations

A standard presentation has been prepared for use in presentations by all partners.

Presentations should follow the indications below.

4.1.1 Typography for presentations

The typography suggested for presentations is

Arial

Figure 17 Typography Arial for presentations

4.1.2 16BRecommendations for presentations

Strive for simplicity.

Limit the amount of text per slide. Avoid oversaturation.

Be consistent in font, size and format. (Minimum 16 point)

Be careful with the use of colors. Try to use the predefined colors of the project.

Include graphics whenever possible.

Follow the “rule of 6”: 6 words per bullet, 6 bullets per slide, and no more than 6

consecutive slides with text only.

Include a Contact slide

4.1.3 Standard Presentations for the Project Presentation

Presentations of the project by partners should include the following points.

Project context: FP7, ICT Program.

Main Objectives

Main Activities

Geographical coverage

Contacts


4.2 18BOfficial Documents

Official documents must use the template below and follow recommendations for correct use of

logo. (Refer to section 3 of this document for more details.)

4B Figure 18 Official Document


4.3 19BPress Release

A press release is pseudo-news story written in third person that seeks to demonstrate to an editor or

reporter the newsworthiness of the project. Press releases are often sent only by e-mail. They can

also be part of a full press kit or may be accompanied by a letter.

In order to achieve consistency, a template has been designed for FORESTA press releases. Please

follow the indications below when using the template.

The template consists of the following elements:

- Title

- Date

- Code

- Coordinator

- Data

- Context

- Person responsible for information

Title: Must be written in upper and lower case letters. The title should be short, but

attractive.

Date: Must be in the following format: day-month-year (01-00-2010)

Code: The code is a number that helps to identify and control every press release. This code

consists of 3 parts:

Country code: The abbreviation of the country where the press release is written.

Belgium BE

Argentina AR

Spain SP

Chile CH

United Kingdom UK

Colombia CO

Brazil BR

Costa Rica CR

Mexico MX

Figure 19 List of country abbreviations


25BPartner code: The abbreviation corresponding to the partner which emits the press

release.

Technical Support for European Organizations Sprl. TESEO

Rose Vision ROSE

Europe for Business Ltd EFB

Universidad de de Sao Paulo USP

Instituto Tecnológico de Monterrey Campus Estado de México ITESM

Universidad de Palermo UP

Universidad Tecnológica Metropolitana UTEM

Centro de Investigación de las Telecomunicaciones de Colombia CINTEL

Federación de Asociaciones de Latinoamérica, el Caribe Y España de

Entidades de Tecnologías de la Información

ALETI

Figure 20 List of partner abbreviations

Consecutive number: The number of press release.

Coordinator data: The Coordinator contact. Please do not change this information.

Person responsible for the information: The data contact of author, and responsible for all

the information disseminated in the document.

28B

Figure 21 Example of Code and Coordinator data.

29BRecommendations:

30BAvoid hyperbole in phrases such as "breakthrough", "unique", "state-of-the-art", etc.

31Write from a journalist's perspective. Never use "I" or "we" except in a quote.

Be concise. Shorter is better.

Note: A copy of every press release generated should be sent to the communication partner

(ITESM) so that it can be published on the Web page.

Coordinator Data


Figure 22 Example of a Press Release


33BTable of Figures

UFigure 1 Logo long versionU ................................................................................................................. 4

UFigure 2 Logo short versionU ............................................................................................................... 4

UFigure 3 Logo FP7U .............................................................................................................................. 4

UFigure 4 Logo European CommissionU ................................................................................................ 4

UFigure 5 Example of use of other official logosU ................................................................................. 5

UFigure 6 Logo minimum sizesU ............................................................................................................ 6

UFigure 7 AlignmentU ............................................................................................................................. 7

UFigure 8 Protection areaU ...................................................................................................................... 8

UFigure 9 Example of misuseU ............................................................................................................... 8

UFigure 10 Color selectionU .................................................................................................................... 9

UFigure 11 CMYK color selectionU ....................................................................................................... 9

UFigure 12 TypographyU ...................................................................................................................... 10

UFigure 13 Example of the NegativeU .................................................................................................. 10

UFigure 14 Logo misapplicationsU ....................................................................................................... 11

UFigure 15 First page of presentationsU ................................................................................................ 12

UFigure 16 Second page for presentationsU .......................................................................................... 12

UFigure 17 Typography Arial for presentationsU ................................................................................. 13

UFigure 18 Official DocumentU ............................................................................................................ 14

UFigure 19 List of country abbreviationsU ............................................................................................ 15

UFigure 20 List of partner abbreviationsU............................................................................................. 16

UFigure 21 Example of Code and Coordinator data.U .......................................................................... 16

UFigure 22 Example of Press Release U .............................................................................................. 17