ufaso

Tebervali, 2010, N3 (58)

`moxaruli var, rom `iyal

Tos danaxva~ sxva konkursan

tebze metad SevZeli. namuSe

vari iseTi gamovida, rogoric

Cafiqrebuli mqonda, rac iyal

Tos siyvaruliTaa gamowveu

li. samonastro kompleqsTan

axlos vcxovrob da es grZnoba

CemSi bavSvobidan Cqefs...~, _

am sityvebiT gamoxata Tavisi

emociebi naTia botkovelma,

romelic jeoselis saskolo

konkursis _ `dainaxe iyalTo~,

saukeTeso naSromis avtorad

dasaxelda.

konkursis farglebSi sko

lis moswavleebs SesaZle

bloba miecaT, sakuTari

TvaliT danaxuli iyalTo

TavianT SemoqmedebaSi gadae

tanaT. amisTvis saWiro iyo

moswavles (an moswavleTa

jgufs) iyalTos Temaze Seeqm

na namuSevrebi (naxati, statia,

moTxroba, Canaxati, da a.S.)

da jeoselis saTavo ofisSi

gamoegzavna.

TiToeulma skolam

konkursze xuTamde saukeTe

so namuSevari warmoadgina,

romelTagan kompaniam gamar

jvebuli gamoavlina. konkursSi

dainaxe iyalTo jeoselis saskolo konkursi

gagrZeleba me4 gverdze

marti, 2010, N3 (58)

2

2

“Caaqre sinaTle erTi saa

TiT, gamorTe yvela eleqtro

mowyobiloba, aCuqe erTi saaTi

dedamiwas”, _ es aris mowodeba,

romlis irgvliv 2007 wlis 27

marts milionobiT adamiani

gaerTianda. ukve mesame welia,

rac yovel 27 marts, 20:30 saa

Tidan 21:30 saaTamde, msofli

oSi dedamiwis saaTs aRniS

naven.

mwvane koqteili, mwvane

lentebi, sanTlis Suqi, jeo

starelebis cocxali akusti

kuri koncerti... – ase aRniS

na dedamiwis saaTi Seraton

metexi palasSi Sekrebilma

sazogadoebam, romlis organi

zatorebi iyvnen jeoseli, sas

tumro Seraton metexi palasi

da radio qalaqi.

dedamiwis saaTi pirvelad

2007 wels sidneiSi aRniSnes,

roca 2 milionze met dawe

dedamiwis saaTisebulebaSi eleqtroenergia

erTi saaTiT gamorTes. male es

wamowyeba msoflio mniSvnelo

bis movlenad iqca. 2008 wels am

kampaniaSi 35 qveynis 370 qalaqi

da 50 milioni adamiani CaerTo.

Tamunia guledani, “Se

raton metexi palasis” re

alizaciisa da marketingis

ganyofilebis ufrosi: “mim

dinareobs globaluri daT

boba, dedamiwas ewureba

resursebi, amitom TiToeulma

Cvenganma unda SevitanoT wv

lili dedamiwis gadarCenaSi.

erTi saaTiT yvelam CavaqroT

sinaTle da amiT davasvenoT

dedamiwa. Cven gvsurs, gamovx

atoT protesti civiluri

formiT, iseve rogorc amas

akeTeben inglisSi, safrangeT

sa da sxva qveynebSi.”

duta: “mTel msoflioSi 27

marts erTi saaTiT aqroben

sinaTles da amiT milionobiT

adamiani gamoxatavs keTil ne

bas, daasvenos dedamiwa. Cvenc

gvsurs SevuerTdeT am wamow

yebas. aqciaze mosul yvela

stumars gaukeTda mwvane len

ti, rac niSnavs mwvane inicia

tivas _ Cven gvsurs, dedamiwas

SevunarCoT is resursebi rac

aqvs. gvinda, dedamiwa mwvane

darCes da Zalian didxans iyos

Cvens samsaxurSi.”

giorgi suxitaSvili, jeso

tari 2008: “originaluri saR

amo gamovida. pirvelad mqonda

SesaZlebloba, roialisa da

akustikuri basis TanxlebiT

memRera sanTlis Suqze. es iyo

originaluri da Zalian saWiro

aqcia. visurvebdi, rom momaval

wels ufro masStaburi gamx

dariyos es aqcia. albaT sasia

movnoc aris, weliwadSi erT

saaTs Cvens Tavsac Tu movu

wyobT romantikul saRamos da

dedamiwasac davasvenebT.”

marti, 2010, N3 (58)

3

3

sanam am saiubileo werilis weras daviwyebdi, kidev erTxel gadavxede jeoselis mier gakeTebul saqmeebs. Tvali uneburad im jildoebiskenac gameqca, romlebic kompanias gaweuli saqmianobisTvis sxvadasxva dros miuRia. gakeTebuli gacilebiT meti aRmoCnda.

1997 wlis 15 marts jeoselis qselSi ganxorcielda is pirveli mobiluri zari, romelic Cvens qveyanaSi didi cvlilebebis mauwyebeli gaxda. Tavdapirvelad qselma mxolod Tbilisi dafara, Semdeg ki _ qveynis mniSvnelovani qalaqebi. amas mohyva qarTli, kaxeTi, imereTi da Savi zRvis sanapiro zoli. bolos saqarTvelos maRalmTiani regionebic CaerTnen qselSi. DdRes jeoseli Cveni qveynis mTliani teritoriis 88 da dasaxlebuli teritoriis 98 procents moicavs. “arc erTi adgili komunikaciis gareSe” _ am mowodebiT kompania aqtiurad ganagrZobs yvelaze miuwvdomeli adgilebis dafarvas.

ZiriTadi saqmianobis garda, sazogadoebrivi cxovrebis TiToeul sferoSi uamravi ramaa gasakeTebeli. xan everestia dasapyrobi, xan saerTaSoriso Teatraluri festivali “saCuqaria” Casatarebeli. aqeT norC gamomgoneblebsa da estradis varskvlavebs unda aRmoCena, iqiT im adamianebis SesaZleblobebia Sesaswavli, romlebsac CvenSi SezRuduli SesaZleblobebis mqone adamianebs eZaxian. jeoseli xom yvelas qselia. amitom Tavisi inovaciuri proeqtebiT yvela sferoSi advilad axerxebs adgilis damkvidrebas.

warsulis pativiscemis gareSe momavals ver Seqmni. saukunis proeqtiT _ iyalTos aRdgenarestavraciiT kompania miZinebuli warsulis gamoRviZebas cdilobs. jer mxolod dasawyisia, magram momavali TaobebisTvis imis garantia, rom kvlavac ayvavdeba “sibrZnis toti” da maTac SeeZlebaT iyalToTi iamayon, ukve arsebobs.

momavals ki is Taobebi Seqmnian, romlebic dRes iyalTos monastris ezoSi iwyeben literaturul saqmianobas. niWier mwerlebTan erTad, jeosels arc sxva niWierebi darCenia uyuradRebod.

pragmatizmi da romantizmi _ swored am ori motivaciis saukeTesod Serwymam ganapi

roba is rom jeoselma sazogadoebis yvela fenaSi SeaRwia.

warmatebis garanti albaT isic aris, rom myisieri reaqcia gqondes qveyanaSi mimdinare movlenebze. 2008 wlis “agvistoSi ganviTarebuli moqmedebebis dros bevri kompania droebiT daixura, – ambobs erTerT interviuSi batoni osman Turani, _ CvenTan piriqiT moxda: is TanamSromlebic ki, romlebic SvebulebaSi iyvnen gasuli, ukan gamoviZaxeT, radgan jeoseli, pirvel rigSi, sakomunikacio kompaniaa. saomar pirobebSi is strategiul obieqtad iqca. am eqstremalur situaciaSi aTasobiT Cveni abonenti swored jeoselze iyo damokidebuli.rusulma bombdamSenebma Cveni moZravi sadguri da anZa daazianes. misi rezerviT Canacvleba wuTebsa da wamebSi movaswariT”.

saomari moqmedebebis Sedegad dazaralebulebi kompanias SemdgomSic uyuradRebod ar dautovebia.

13 wlis manZilze ganxorcelebuli proeqtebis raodenoba adamians misTvis sayvareli proeqtis arCevis fufunebasac ki sTavazobs. pirveli me gagimxelT: yvelaze metad mesijebis konkursi miyvars.

Tqven?vici, umetesoba “jeostars”

daasaxelebs, radgan, ukve ramdenime welia, saqarTveloSi Semodgoma rTvelTan da “jeostarTan” asocirdeba. axali welTan erTad xom jeovarskvlavsac velodebiT. es im proeqtebis mcire CamonaTvalia, romlebic jeoselma ganaxorciela. erTi patara werili sad gaswvdeba mis mier gakeTebul saqmeebs.

da kidev erTi: Tu am werilis kiTxvisas raime mesiji mogividaT, waSlas nu iCqarebT _ ra iciT, jeoseli ra siaxles gTavazobT!

gilocavT.

is, rom giorgi suxitaSvils sakuTari albomi eqneboda, weliwadnaxevris win, “jeostari 2008”ze gaxda cnobili. maSin giorgim 50 aTasze meti xma miiRo da 2008 wlis “jeostari” gaxda.

24 wlis momRerali male sakuTari albomiT wardgeba msmenelis winaSe. giorgi cno

bil musikosebTan erTad muSaobs da imedi aqvs, rom misi pirveli albomi qarTul estradaze Tavis sityvas ityvis. SemoqmedebiT jgufTan erTad didxans fiqrobda albomis Tematikaze, bolos arCevani qarTul qalaqur folklorze gaakeTa.

giorgi suxtaSvili, jesotari2008: “jesotarma” Cemi cxovreba mTlianad Secvala. es

jeoselis socialuri proeqti

naTia gogolaSvilis sveti

TqvenTan mesijia

giorgi suxitaSvili

pirvel albomze muSaobsproeqti rom ara, amdeni ramis gakeTebas ver SevZlebdi. jeoselis mxardaWeras yovel fexis nabijze vgrZnob. am kompaniam momca SesaZlebloba, maTTan erTad monawileoba mimeRo saqvelmoqmedo aqciebSi, xSirad gamovsuliyavi koncertebze, axla ki amixda ocneba da vmuSaob albomze. simRerebs

aranJirebas ukeTebs araCveulebrivi musikosi daviT malazonia. diskSi Seva ori dueti – Tika maxaldianTan da salome bakuraZesTan erTad. repertuarze bevrs vfiqrobdiT da bolos Zalian saintereso gamovida. es iqneba Zvelisa da axlis sinTezi.”

qalaquri folklori, miviwyebuli simRerebi, eTnojazis elementebi da gaTanamedrove

buli baiaTebi _ am yvelafris sinTezs msmeneli giorgi suxitaSvilis pirveli albomiT gaecnoba. simRerebi bendTan erTad ukve iwereba.

msgavsi albomis Seqmnis survili marina beriZes adrec hqonda, magram maSin misi idea aravin gaiziara. musikaluri prodiuseris azriT, albomi, romlis Cawera male dasruldeba, qarTveli msmenelis gemovnebaSi did gardatexas moaxdens.

marina beriZe: “es iqneba erTerTi yvelaze mniSvnelovani kompaqtdiski, romelic Secvlis saerTod Soubizness, rogorc Tavis droze “jesotarma” Secvala Cveni Soubiznesi.”

irma cqitiSvili, jeoselis sazogadoebasTan urTierTobis samsaxuris ufrosi: “jeostari” ar aris erTjeradi proeqti. Cven vcdilobT, proeqtis dasrulebis Semdegac SevuwyoT xeli gamarjvebulebs. giorgi ar aris pirveli jeostareli, romelsac jeoselma diski Cauwera. produqti, romelic axla iqmneba, iseTive qarizmatuli aRmoCnda, rogoric Tavad giorgia. imedi maqvs, msmenels moewoneba eqsperimenti, romelsac giorgi suxitaSvili daviT malazoniasTan erTad gvTavazobs.”

alboms, romelSic 12 simRera Seva, qarTveli msmeneli ramdenime TveSi Seafasebs. jeoseli giorgi suxitaSvilis pirveli albomisTvis grandiozul prezentacias gegmavs.

oqros brendi _ jeoseliwels ukve mexuTed kom

pania jeoseli “oqros brendis” mflobeli gaxda. “oqros brendiT” dajildovdnen is kompaniebi, romlebmac saqarTvelos bazarze brendingul saqmianobaSi gansakuTrebul warmatebebs miaRwies da produqciis an kompaniis brendis cnobadoba ganamtkices. kvlevis mTavari sagani brendingul saqmianobaSi kompaniebis kreatiuli gadawyvetilebebi iyo.

“oqros brendis” dajildoebis ceremoniali 9 marts sastumro “redison blu iveriaSi” gaimarTa. misi organizatorebi iyvnen: marketinguli kompania GLOBAL IDEA, gazeTi THE FINANCIAL, saqarTvelos savaWrosamrewvelo palata da amerikis savaWro palata.

naTia jinWaraZe, GLOBAL IDEAs generaluri direqtori: “oqros brendis~ dajildoebis ceremonia 2006 wlidan tardeba. is yvelaze prestiJul da gavlenian biznesdajildoebad aris aRiarebuli. Cven SevarCieT yvelaze Zlieri kompaniebi. sul iyo 33 nominacia da maT Soris erTerTi – “saukeTeso mobiluri komunikacia”, romelSic

kompania jeoselma gaimarjva. SeiZleba amas tradiciuli gamarjvebac vuwodoT, radgan jeoseli mudam xvdeba saukeTeso kompaniebs Soris da imsaxurebs oqros brends. amasTan, wels gvqonda siurprizi. davaweseT gansakuTrebuli nominacia wlis brendi anu saukeTeso saukeTesoTa Soris. am nominaciaSic pirveloba jeoselma aravis dauTmo. vulocavT gamarjvebas da vusurvebT winsvlas, rac am

kompanias namdvilad ar aklia.” irma cqitiSvili, jeoselis

sazogadoebasTan urTierTobis samsaxuris ufrosi: “warmatebis sixaruls Tan mosdevs gaasmagebuli pasuxismgebloba. es pasuxismgebloba gvaqvs TiToeuli Cveni abonentis mimarT. 13 welia Cveni abonentebis samsaxurSi varT da vcdilobT mudam SevTavazoT siaxleebi. madlobas vuxdi yvelas, radgan arCevani jeoselze SeaCeres.”

marti, 2010, N3 (58)

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redaqtori: arCil xatiaSvili,

korespondentebi: arCil xatiaSvili, Tamar dvali

dakabadoneba da beWdva: Sps „sezani~

stili: ÍÀÍÀ ãÏáÀÒÉÞÄ

ISSN 1512-3049`jeoselis~ korporaciuli komunikaciis ganyofileba

ÂÀÌÏØÅÄÚÍÄÁÖËÉ ÌÀÓÀËÄÁÉÓ ÂÀÌÏÚÄÍÄÁÉÓ ÀÍ ÝÉÔÉÒÄÁÉÓ ÛÄÌÈáÅÄÅÀÛÉ ÂÀÆÄÈ „ÃÉÀËÏÂÉ+~-ÉÓ ÌÉÈÉÈÄÁÀ ÀÖÝÉËÄÁÄËÉÀ.

ÔÄË: 770100, ×ÀØÓÉ: 770104, e-mail: pr@geocell.com.ge

dasawyisi pirvel gverdze

BlackBerry® meti dro cxovrebisaTvis!

saqarTvelos TiTqmis yvela re

gioni CaerTo. jeoselma bevri

saintereso namuSevari miiRo,

risTvisac kompania did madlo

bas uxdis yvela monawiles.

konkursis gamarjvebuls

jeoselisgan mobiluri te

le foni da sxva sasiamovno

saCuqrebi gadaeca.

naTia botkoveli (iyalTos

sajaro skolis IXklasis mo

swavle): `Tavidan mirCies, rom

vpoulobdi. gamiCnda survili

Semeqmna iseTi originaluri

namuSevari, romlis msgavsic

konkursze warmodgenili ar

iqneboda.~

namuSevari, Zveli qarTuli

teqnikiT, `qvilTis~ mixed

viTaa Sesrulebuli. saqarT

veloSi es meTodi didi xnis

manZilze miviwyebuli iyo. am

teqnikiT iqmneboda fardage

bi, gadasafareblebi da a.S.

namuSevari erTmaneTze da

kerebuli sxvadasxva qsovi

lis sami fenisgan Sedgeba. im

isTvis, rom namuSevari ufro

mravalferovani gamxdariyo,

aseve gamoyenebulia aplika

ciis elementebi.

naTia botkoveli: `qvilT

is~ teqnika saxviT xelovnebaSi

gvaswavles, ramac Tavidanve

Zalian damainteresa da gami

taca. Semdeg misi mniSvnelo

ba ganmartebiT leqsikonSic

moviZie, sadac `qvilTis~ xe

lovneba ufro detalurad iyo

aRwerili. `iyalTo~, am teqni

kiT Sesrulebuli Cemi pirveli

namuSevaria.

moxaruli viqnebi, Tu Cemi

namuSevari am miviwyebul te

qnikas ise gamoacocxlebs,

rogorc jeoselma iyalTos

samonastro kompleqsi gaa

cocxla.~

dainaxe iyalTojeoselis saskolo konkursi

taZrisTvis foto gadameRo da

imis mixedviT memuSava. Tumca

gadavwyvite taZarSi kidev

ramdenjerme mivsuliyavi da

misTvis axla ukve sxva kuTx

iT Semexeda. yovel misvlaze,

yovel Sexedvaze raRac axals

bleqberis momsaxurebas dRes msoflios 150mde qveynis 351 operatori iyenebs, momxmarebelTa raodenoba ki 21 milions aWarbebs. aRniSnuli servisiT sargebloba amerikasa da evropaSi pirvelad 1997 wlidan gaxda SesaZlebeli. saqarTvelo am CamonaTvalSi axali wevria. bleqberis momxmarebelTa mravalmilionian sias ukve Tqvenc, je oselis abonentebic SeuerTdiT.

bleqberis ekranze gamosaxuli simboloebi saqarTveloSi pirvelad jeoselis daxmarebiT gacocxlda. jeoselis abonentebs saSualeba geZlevaT isargebloT yvela im siaxliTa da teqnologiuri komfortiT, rac bleqberis smartfonebis udao upiratesobaa.

bleqberis SesaZleblobebi usazRvroa. es aris, faqtiurad, mcire zomis portatuli kompiuteri, romelsac usadeno internetiT informaciis swrafad gacvla SeuZlia. bleqberi moicavs smartfonebs, programebsa da servisebs, romlebic momxmareblisTvis martivad uzrunvelyofs usadeno kavSirs elfostasTan, internetTan, telefonTan, multimediasa Tu biznes da sxva saxis informaciasTan.

bleqberis smartfoni sau keTeso arCevania im adamianebisTvis, romlebisTvisac mni Svnelovania datvirTuli samuSao dRis manZilze, nebismieri adgilidan hqondeT ganuwyveteli kavSiri Tavis kolegebTan, samuSao garemosTan, megobrebTan da ojaxis wevrebTan. servisis momxmarebels SesaZlebloba eZleva, sadac ar unda imyofebodes, onlain reJimSi miiRos an gagzavnos eleqtronuli werilebi, gaxsnas programebi, moaxdinos Sexvedrebis organizeba, miiRos informacia organizaciaze da mis wevrebze, dagegmos maTi ganrigi da konferenciebi da a.S.

bleqberi gvTavazobs inova

ciur mobilur servisebsa da komunikaciis iseT saSualebe bs, romelic informaciis mopo ve bisas da momxmarebelTa erT maneTTan dakavSirebisas ma qsi malur simartivesa da dacu lobas uzrunvelyofs. gar da amisa, bleqberi moicavs specialur saSualebas, romlis daxmarebiT, aparatis dakargvis an dazianebis SemTxvevaSi, masSi ar sebuli informacia serverze Se inaxeba.

`Tqveni qseli~ saSualebas gaZlevT isargebloT mravalfunqciuri da moxdenili dizainis mqone bleqberis smartfonebiT, romlebic funqciuri TvalsazrisiT gansakuTrebul momsaxurebebs sTavazobs rogorc biznes segments (korporaciul abonentebs), ise danarCen momxmareblebs (fizikur pirebs).

servisiT sargebloba SesaZlebelia rogorc jeoselis, ise lailais abonentebisTvis.

bleqberi da

rouminguli kavSiri

bleqberis servisebiT sargebloba SesaZlebelia roumingSi yofnis drosac. kompania jeosels 68 qveyanaSi 127 GPRSrouming partniori hyavs da maTi ricxvi dRiTi dRe izrdeba. bleqberis momsaxurebis misaRebad sakmarisia nomerze rouminguli momsaxurebis gaaqtiureba. mogzaurobisas Tqven mudmivad, Seuferxeblad geqnebaT kavSiri eleqtronul fostasTan, kalendarsa Tu sxva TqvenTvis mniSvnelovan informaciasTan. aqve SegaxsenebT, rom `Teliasoneras~ Zlieri jgufis wevri _ kompania jeoseli, yvelaze xelsayrel pirobebs gTavazobT _ 50%mde roumingul fasdaklebas `Teliasoneras~ jgufis wevr operatorTa qselSi.

dRevandeli mZafri konkurenciis pirobebSi, rodesac uam ravi arCevani arsebobs, cxadia nebismieri CvenTagani upiratesobas mianiWebs imas, rac Cvens moTxovnebs, gemovnebasa Tu stils ukeT moergeba. ratom unda avirCioT bleqberis servisi?

20-mde argumenti

BlackBerry®-s sasargeblod!•myisieri el. fosta (Push E-

mail)•daculikavSiri_sammagiDES

da AES tipis usafrTxoeba

•daSveba korporaciul monacemebze

•korporaciul monacemTaukabelo sinqronizacia (korporaciuli el. fosta, kontaqtebi, Sexvedrebi)

•monacemTa kompresiis maRalixarisxi

•1korporaciulida10piradisafosto yuTis aqtivacia

•BlackBerry® Messenger•aplikaciebi•ukabelodublireba•Rule Based administrireba •PIN-2-PIN kavSiri •300-mde IT ganawesi •telefonSi arsebuli mona

cemebis waSlisa da parolis gadatvirTvis distanciuri saSualeba

•Microsoft® Outlook® Web Ac-cess

•Windows Live ®•MSN®•Post Office Priotocol 3 (POP3)• Internet message access proto-

col (IMAP-4)

aplikaciebi

BlackBerry®s telefonebi jeoselisgan aRWurvilia Semdegi aplikaciebiT:BlackBerry® Messenger•BlackBerry®s telefonebs So

ris SetyobinebaTa gagzavna;•Tavsebadia BlackBerry®s ne

bis mieri modelis telefonTan;

•daculikavSiri;•ar iyenebs mokle teqstur

SetyobinebaTa funqciebs (SMS);

Windows Live™ MessengerFacebook®MySpace®

airCieT bleqberi da is Tqveni mobiluri cxovrebis erTguli Tanamgzavri gaxdeba!

s iax

le

male telekompania imedi da jeoseli warmogidgenT axal satelevizio Sous, “imedis gmirebs”, sadac Tqven SexvdebiT sxvadasxva profesiisa da asakis ubralo adamianebs, romelTa saqcieli misabaZi da samagaliToa yvela CvenganisTvis.

Tqven yvelas SegiZliaT mogviTxroT am ada

mianebis istoria, maT mier Cadenili gmiroba da aqcioT isini teleimedis gmirebad, Cveni drois gmirebad.

jeoseli axlos gaicnobs TiToeul monawiles. naxavs maT yoveldRiur cxovrebas, gaigebs maT survilebs da yovelive amis gaTvaliswinebiT, moumzadebs mas gansakuTrebul saCuqars.

jeoseli warmogidgenT imedis gmirebs