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INDEX
No PARTICULAR1 GENERAL INFORAMATION
History & DevelopmentCompany ProfileExisting Managing BodyOrganization StructureManufacturing UnitsGCMMF-OverviewAwards
2 PRODUCTION DEPARTMENTIntroductionOrganization StructureList of ProductNumber of ProductProduct DetailsManufacturing ProcessRaw material and SourcesQuality ManagementMachineryProduction PlanPacking
3 MARKETING DEPARTMENTIntroductionOrganization StructureProduction PlanningPricing PoliciesMarketing ProcessMarketing SegmentsAdvertising
Channel DistributionMarketing ResearchHUMAN RESOURCE DEPARTMENTIntroductionOrganization StructureRecruitment & SelectionTraining & DevelopmentPromotion and Transfer PolicyPerformance AppraisalWages and SalaryLabor Relation ActivityPersonal Data
5 FINANCE DEPARTMENTIntroductionOrganization StructureRelationship with Other DepartmentAccounting PoliciesSWOT AnalysesSales TurnoverSales Turnover ChartBalance sheetConclusionBibliography
HISTORY AND DEVELOPMENT
AMUL, formed in 1946, is a dairy co-operative moment in India. It is a brand name manages by an apex co-operative organization, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.41 million milk producer in Gujarat, India. It is based on Anand town of Gujarat and has been a sterling example of co-operative organization success in the long term. The Amul Pattern has established itself as a uniquely appropriate model for rural development. Amul has spurred the White Revolution of India, which has made one of the largest milk producers in the world. It is also the world’s biggest vegetarian cheese brand.
It begins with farmer kaira district as elsewhere in India. He delivered his income from milk .The main buyers were milk traders of Polson Ltd. a privately owned company as enjoy monopoly for supply of milk from kaira to the government’s milk scheme Bombay. The farmer appealed to Sardar Patel a great leader of Indian freedom movement for help. Sardar Patel advice them to market the milk through a co-operative of their own. Due to the milk through strike by the kaira farmer for 15 days not a drop of milk was sold to the traders. The Bombay Milk Scheme was badly affected the milk commissioner of Bombay visited Anand assessor the situation and the farmer demand. Thus it was born on December 14th 1946 as the kaira district co-operation milk producers union Ltd. Anand.
In 1958 the plant was expanded to manufacture sweetened condensed milk. At the request of manufacture 40 tonnes milk powder 720 tonnes of butter a day was completed in 1963. In 1974 kaira union setup a plant to manufacture chocolate about 8 kilometers south of Anand
COMPANY PROFILE :-
REGISTERED NAME OF THE COMPANY:-KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED.
BRAND NAME OF THE COMPANY:-AMUL DAIRY
ADDRESS OF THE COMPANY:-Kaira District CO-operative Milk Producers Union LTD.PB NO:-10,Station Road,Anand -388001.Phone:- +91-2692-258506,258507,258508,258509Fax:- +91-2692-240208
TYPE OF INDUSTRY:-LARGE SCALE INDUSTRY.
DATE OF REGISTERATION:-14TH DECEMBER 1946
GOAL:- The main goal of the amul dairy is to provide employment and provide milk products to people
MISSION:- Total quality of management. They think about farmer’s profit consumer’s profit and worker’s profit.
EXISTING MANAGING BODY
Chairmen Shri Ramsinh ParmarVice chairmen Shri Gordhanbhai Ashabhai PatelDirectors Shir Shivabhai Manjnibhai Gokulbhai Patel
Shri Navinbhai Ranchodbhai PatelShri Pravinsinh Fulsinh SolankiShri Pravinbhai Maganbhai PatelShri Bhaijibhai Amarsinh ZalaShri Somabhai Raijibhai SolankiShri Raijbhai Devjibhai ParmarSmt. Madhuben Dhamasinh ParmarSmt. Saraben Bharatbhai PatelShri Rajitbhai Kantibhai PatelShri B.M.VyasDistrict Registrar
Managing Directors
Shri Rahul Kumar
Bankers The Kaira District Central Cooperative Bank Ltd.State Bank Of IndiaBank Of Baroda Corporation BankBank Of MaharastraSpecial Auditors Milk Union, Anand
ORGANISATION STRUCTURE
CHAIRMAN
MANAGING DIRECTOR
BOARD OF DIRECTORS
GENERAL MANAGERS
PRODUCATION MANGER MARKETING MANGER
FINANCE MANAGER HR MANGER
DEPUTY GENERAL MANAGER
SUB OFFICERS
WORKERS
MANUFACTURING UNITS
Gujarat Cooperative Milk Marketing Federation
GCMMF: An Overview
Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.
CRISIL, India's leading Ratings, Research, Risk and Policy Advisory company, has assigned its highest ratings of "AAA/Stable/P1+" to the various bank facilities of GCMMF.
Members: 13 district cooperative milk producers' Union
No. of Village Societies: 13,141Total Milk handling capacity:
10.21 million litres per day
Milk collection (Total - 2007-08):
2.69 billion litres
Milk collection (Daily Average 2007-08):
7.4 million litres
Milk Drying Capacity: 626 Mts. per dayCattlefeed manufacturing Capacity:
3090 Mts per day
AWARDS
Rajiv Gandhi National Quality Award - 1999
After creating ripples in the market whether it is with a Rs. 20/- Pizza or with a "real" Ice Cream, Amul has done it again. But this time, it is not only for new product launches or giving a tough fight to best of the food companies in extremely competitive segments, it has now topped as the winner of the "Best of All" Rajiv Gandhi National Quality Award for the year, 1999.
The award which is considered equivalent of Malcolm Baldrige National Quality Award of USA and European Quality Award is the most prestigious award which recognizes achievements of an organization in terms of excellence in business results, business processes, customer satisfaction as well as societal and environmental impact.
GCMMF, the apex marketing body of well known Amul, Sagar and Dhara brands of products is a Cooperative Federation of more than 2 million milk producers of Gujarat. Pioneered by Dr. Verghese Kurien, the father of white revolution, GCMMF is today nation's largest food company with an annual turnover exceeding Rs. 2300
Crores.
Looking at the emerging trends of liberalization and impact of WTO, the GCMMF proactively embarked upon Total Quality Management as a change management initiatives to strengthen all its functional processes to effectively combat emerging competition. It undertook successfully a number of TQM initiatives like Kaizen, Housekeeping, Small Group Activities, Hoshin Kanri (Policy Deployment) across the organization.
Realising that unless the TQM initiatives are accepted by all the business partners, the same would remain ineffective. As a very unique measure Amul extended all the TQM initiatives to its business partners whether it was the farmer producer in the village or a wholesale distributor in a metro town or it’s most sophisticated production unit.
Shri B.M. Vyas, Managing Director, who championed this movement realized way back in 1994 that with emerging competition, doing business would become more exciting yet extremely competitive which would require at times not only a whole set of new skills and competencies but quick adaptability to change without much stress or turbulence. The initiation of TQM was to work with the well known quality management initiatives which have proven to be effective elsewhere to create a culture of transparency, openness and leadership in the organization.
Employees of GCMMF have done more than 1.60 lakhs Kaizen since May, 1995 which has impacted in bringing in a culture of continuous improvement. The housekeeping initiatives have helped keeping the offices/warehouses neat, clean and more productive, be it is the Office premises or the godowns or even Computers. More than 150 SGAs (Small Group Activity) have been carried out in cross functional groups to address the problem and pain areas of the organization, be it an issue of sales, marketing, HR or IT. The organization has implemented a customized ERP for seamless integration of its 40 odd sales offices from Jammu to Port-Blair and Head Office. All its wholesale dealers are computerized and GCMMF is moving
on a B2B model for integration interface with its dealers be it for placing order for buying its products, sharing information or for tracking logistic of dispatch/receipt of goods.
One of the unique initiatives has been in terms of involvement of its wholesale dealers in a common platform to address issues of market/customers. All the wholesale dealers from across the country have visited Anand in a unique programme called "AMUL YATRA". In the next phase, the organization has already started inviting the salesmen of these wholesale dealers for this programme. It also intends to invite the top retailers of various cities/towns to Anand. The purpose is not as much to orient them to GCMMF's business plans, but to inculcate a super-ordinate goal in their heart that when they are associated with AMUL, they are working for a modest milk producer in the rural hinterland of the country and that is what true progress is about. GCMMF has more than 200 Amul Quality Circles in the country where all the above wholesale Dealers meet in group on every third Saturday of the month to discuss their business, quality initiatives and also pain areas. This has impacted tremendously not only in communication but also in improving the transparency in the organization.
GCMMF has also embarked upon for last 4 years, 'Hoshin Kanri' a ployment initiative where more than 100 Officers/Heads participate twice in a year to review its business goals/processes and implement new initiatives. These are further cascaded to the wholesale dealers in different territories in a two day exercise called Vision Mission Strategy (VMS) Workshop. These initiatives have resulted common understanding of goals, eliminating communication barrier.
The initiative of TQM six years back has made the organization efficient whether it be in launch of brands, or in implementing ERP's or expanding its distribution network. More striking feature of GCMMF's TQM experience is the integration of its business linkages at the village level
to the forward linkage through its sales offices/wholesale dealers in the market.
In a glittering function organized at Vigyan Bhawan, New Delhi on 12th November, 2001, Shri Shanta Kumar, Hon'ble Minister of Consumer Affairs, Food and Public Distribution gave away the awards to Shri B.M. Vyas, MD of GCMMF.
AMUL - THE TASTE OF INDIA (GCMMF)
receives
INTERNATIONAL CIO 100 AWARD FOR RESOURCEFULNESS
GCMMF is a winner of the prestigious international CIO 100 award from IDG's CIO Magazine, USA. The 2003 CIO 100 award recognizes the organisations around the world that excel in positive business performance through resourceful IT management and best practices.
This CIO International IT excellence Award has recognised the Cooperative Movement & its Leadership under the "Amul" brand, initiated by Dr. V Kurien, Milkman of India, who’s main Motto is to build Indian Society economically & literally strong through innovative cooperative resourceful network, so as to provide quality service & products to the end consumers and good returns to the farmer members.
This award has also given direction that IT need to be encouraged & adopted more & more at grass root level and bridge the digital divide through proper training, re-training so as to bring radical change & benefit to the Indian society.
It has also recognised the Managing Director, Mr. B M Vyas, who has taken IT initiative by setting the direction "GCMMF as IT Company in Food business". It has also inspired all the employees of GCMMF Enterprise to sustain the challenges as a "Change Agent" by excelling their IT skills in order to transform the people around them towards IT Integration (e-Vision) on both the ends of supply chain (Village level Farmer to end consumer). This award also motivated the each & every member dairy, Amul's wholesale distributors, retailers, transporters and suppliers who have supported whole-heartedly the IT initiatives of GCMMF.
The Gujarat Co-operative Milk Marketing Federation (GCMMF) has been honoured at the CIO 100 Symposium & Award Ceremony on August 19, 2003, at the Broadmoor in Colorado Springs, Colorado, USA. Shri Subbarao Hegde, Head of IT had been to USA and received the said Award on behalf of GCMMF.
Ramkrishna Bajaj National Quality Award-2003
The Gujarat Co-operative Milk Marketing Federation Ltd. has emerged as the top scorer in the service category of the prestigious IMC Ramkrishna Bajaj National Quality Award - 2003. The Certificate of Merit was presented at a glittering ceremony held at Mumbai on March 11 by the Governor of the Reserve Bank of India, Dr. Y. V. Reddy.
According to Shri B. M. Vyas, Managing Director, GCMMF, this recognition has once again reiterated GCMMF's commitment to quality and excellence. The biggest strength of GCMMF is the trust it has created in the minds of consumers regarding the quality of its products. GCMMF and its brand Amul stand for guaranteed purity for whatever products it produces, he added.
GCMMF has bagged this award for adopting noteworthy quality management practices for logistics and procurement. Over the years, it has established an efficient supply chain that penetrates even the remotest corners of the country. The information systems of the Federation are comprehensive and include details on product quality, delivery performance, supplier quality, disaster recovery and all essential commercial areas, the citation reads.
The Ramakrishna Bajaj National Quality Award is based on framework and principles almost similar to the Malcolm Baldrige Award that is given by the President of the United States to businesses - manufacturing and service, small and large - and to education and healthcare organizations that apply and are judged to be outstanding in seven areas: leadership, strategic planning, customer and
market focus, information and analysis, human resource focus, process management, and business results.
Mr. B M Vyas receives the Qimpro Gold Standard AwardQimpro Platinum Standard, the highest individual honour, has in recent years been awarded to Chandra Mohan, Aditya Birla, Deepak Parekh, F C Kohli, Dr J J Irani, Azim Premji, and Kumar Mangalam Birla. Qimpro Awards are recognized by the ASQ and the Institute of QualityAssurance,UK.
Amul Pro-Biotic Ice-cream Gets No. 1 Award at World Dairy Summit
"Sh VK Singh, IAS, Managing Director, Punjab Cooperative Dairy Federation accepting 2007 IDF Marketing Award from Sh Jim Begg, President, International Dairy Federation for Amul Prolife Probiotic Ice Cream on 3rd Oct 2007 at World Dairy Summit, Dublin, Ireland. Sh VK Singh had kindly accepted award on behalf of GCMMF."
It’s another triumph for brand Amul. After emerging as India’s topmost brand, it has gone to win one of the world’s most prestigious awards – The International Dairy Federation Marketing Award (2007) for Amul pro-biotic ice-cream launch.
Announcing the award on October 03, at Dublin, Ireland on the occasion of the World Dairy Summit, Mr. Jim Begg the IDF President commented “These campaigns are excellent examples of best practise in branded and generic marketing from around the world. In markets around the world that are volatile and highly competitive, dairy products have a role in health balanced diets, and these campaigns have demonstrated the ability of well planned and executed marketing investments.”
GCMMF is the first and the only Indian organization to receive the 2007 IDF Marketing Award which covered three categories – Nutri-marketing, Innovation and Marketing Communication. Amul Pro-biotic Ice-cream received the award in the Nutri-marketing category.
According to Shri B. M. Vyas, Managing Director, GCMMF, “We launched Amul Pro-biotic Ice-cream as well as Amul Pro-biotic Sugar Free Ice-cream, due to the constraints of cold chain which is a pre-requisite for ice-cream distribution. In a country like India where we have waterborne diseases like diarrhoea, eating a spoonful or two of pro-biotic ice-cream would keep the family healthy and strong. The product was launched with this in view. We were the first in the country to introduce pro-biotic ice-cream and pro-biotic sugar free ice-cream. We are happy that our efforts have been globally recognized by bestowing the prestigious IDF Marketing Award’.
In January 2007, for the first time in India and the world GCMMF introduced the Amul range of Pro-biotic and sugar free ice-creams aimed at the health- conscious and diabetic. Probiotics are live beneficial culture which, when administered in adequate amounts, confer a beneficial health effect on the host. They help in digestion, especially of milk sugar (lactose). They improve the immune system, build stronger bones and are effective in controlling travelers’ diarrhoea. They also help in the prevention of formation and growth of colon cancer.
GCMMF was the first organization in the country to launch Pro-biotic food. In order to educate consumers and trade about the benefits of Pro-biotic ice- cream, GCMMF ran extensive advertising and direct marketing campaigns during the year.
INTRODUCTION
Production Department plays a vital role in the industry.
Industry means to produce something, so it is engaged to produce something. Thus the production process can be called the”HEART” as well as “THE BLOOD OF INDUSTRY”.
Its efficiency plays a very vital role in manufacturing the products. This firm gets raw materials i.e. milk at nearer places which reduces the transportation cost.
The production function of a business is concerned with the creation of product or required to satisfy customers need and wants desires production well be considered most effective when it serves a dual purpose.
It must operate primarily to satisfy customer demand.
It must permit production activity to operate in economical manner.
Production management assures the accomplishment of twin organization goals visa, satisfaction and productivity mainly through the function of production , planning, production control, quality control and inventory control.
Production means creation of activities and covers all the activities of procurement allocation and utilization of resources such as labour materials equipments, machinery etc. The modern management of production uses scientific method and discipline. The results of good production management are selected to many interested parties.
The Consumer The Employee The Investor The Suppliers The Community The Nation
ORGANISATION STRUCTURE OF PRODUCTION DEPARTMENT
CHAIRMAN
MANAGING DIRECTOR
DIRECTOR
PRODUCTION MANAGER
SUPPLIER OFFICERPRODUCTION
PRODUCTIONOFFICER
SUPERVISORS
List of Products Marketed:
Breadspreads:
Amul Butter Amul Lite Low Fat Breadspread Amul Cooking Butter
Cheese Range:
Amul Pasteurized Processed Cheddar Cheese Amul Processed Cheese Spread Amul Pizza (Mozarella) Cheese Amul Shredded Pizza Cheese Amul Emmental Cheese Amul Gouda Cheese Amul Malai Paneer (cottage cheese) Utterly Delicious Pizza
Mithaee Range (Ethnic sweets):
Amul Shrikhand (Mango, Saffron, Almond Pistachio, Cardamom)
Amul Amrakhand Amul Mithaee Gulabjamuns Amul Mithaee Gulabjamun Mix Amul Mithaee Kulfi Mix Avsar Ladoos
UHT Milk Range:
Amul Shakti 3% fat Milk Amul Taaza 1.5% fat Milk Amul Gold 4.5% fat Milk Amul Lite Slim-n-Trim Milk 0% fat milk Amul Shakti Toned Milk Amul Fresh Cream
Amul Snowcap Softy Mix
Pure Ghee:
Amul Pure Ghee Sagar Pure Ghee Amul Cow Ghee
Infant Milk Range:
Amul Infant Milk Formula 1 (0-6 months) Amul Infant Milk Formula 2 ( 6 months above) Amulspray Infant Milk Food
Milk Powders:
Amul Full Cream Milk Powder Amulya Dairy Whitener Sagar Skimmed Milk Powder Sagar Tea and Coffee Whitener
Sweetened Condensed Milk:
Amul Mithaimate Sweetened Condensed Milk
Fresh Milk:
Amul Taaza Toned Milk 3% fat Amul Gold Full Cream Milk 6% fat Amul Shakti Standardised Milk 4.5% fat Amul Slim & Trim Double Toned Milk 1.5% fat Amul Saathi Skimmed Milk 0% fat Amul Cow Milk
Curd Products:
Yogi Sweetened Flavoured Dahi (Dessert) Amul Masti Dahi (fresh curd) Amul Masti Spiced Butter Milk Amul Lassee
Amul Icecreams:
Royal Treat Range (Butterscotch, Rajbhog, Malai Kulfi) Nut-o-Mania Range (Kaju Draksh, Kesar Pista Royale, Fruit
Bonanza, Roasted Almond) Nature's Treat (Alphanso Mango, Fresh Litchi, Shahi Anjir,
Fresh Strawberry, Black Currant, Santra Mantra, Fresh Pineapple)
Sundae Range (Mango, Black Currant, Sundae Magic, Double Sundae)
Assorted Treat (Chocobar, Dollies, Frostik, Ice Candies, Tricone, Chococrunch, Megabite, Cassatta)
Utterly Delicious (Vanila, Strawberry, Chocolate, Chocochips, Cake Magic)
Chocolate & Confectionery:
Amul Milk Chocolate Amul Fruit & Nut Chocolate
Brown Beverage:
Nutramul Malted Milk Food
Milk Drink:
Amul Kool Flavoured Milk (Mango, Strawberry, Saffron, Cardamom, Rose, Chocolate)
Amul Kool Cafe
Health Beverage:
Amul Shakti White Milk Food
NUMBER OF PRODUCT
Bread Spreads
Amul ButterUtterly Butterly Delicious
Amul LiteLow fat, low Cholesterol Bread Spread
Delicious Table MargarineThe Delicious way to eat healthy
Milk Drinks
Amul Kool Milk Shake
Amul Kool
Amul Kool Cafe Kool KokoA delight to Chocolate Lovers. Delicious Chocolate taste
Nutramul Energy DrinkA drink for Kids - provides energy to suit the needs of growing Kids
Amul Kool Chocolate Milk
Amul Kool Flavoured Bottled Milk
Amul Kool Flavoured Tetra Pack
Amul Masti Spiced ButtermilkAmul introduces the Best Thirst Quenching Drink
Amul Kool Thandai
Powder Milk
Amul Spray Infant Milk FoodStill, Mother's Milk is Best for your baby
Amul Instant Full Cream Milk PowderA dairy in your home
Sagar Skimmed Milk PowderWhich is especially useful for diet preparations or for use by people on low calorie and high protein diet.
Sagar Tea Coffee Whitener
Amulya Dairy WhitenerThe Richest, Purest Dairy Whitener
Fresh Milk
Amul Fresh MilkThis is the most hygienic milk available in the market. Pasteurised in state-of-the-art processing plants and pouch-packed for convenience.
Amul Gold Milk
Amul Taaza Double Toned Milk
Amul Lite Slim and Trim Milk
Amul Fresh Cream Amul Shakti Toned Milk
Amul Calci+
Cheese
Amul Pasteurised Processed Cheese100% Vegetarian Cheese made from microbial rennet
Amul Cheese SpreadsTasty Cheese Spreads in 3 great flavours..
Amul Emmental CheeseThe Great Swiss Cheese from Amul, has a sweet-dry flavour and hazelnut aroma
Amul Pizza Mozzarella CheesePizza cheese...makes great tasting pizzas!
Gouda Cheese
For Cooking
Amul / Sagar Pure GheeMade from fresh cream. Has typical rich aroma and granular texture. An ethnic product made by dairies with decades of experience.
Cooking Butter
Amul Malai PaneerReady to cook paneer to make your favourite recipes!
Utterly Delicious Pizza
Mithai MateSweetened Condensed Milk - Free flowing and smooth texture. White to creamy color with a pleasant taste.
Masti Dahi
Desserts
Amul Ice CreamsPremium Ice Cream made in various varieties and flavours with dry fruits and nuts.
Amul ShrikhandA delicious treats, anytime.
Amul Mithaee Gulab JamunsPure Khoya Gulab Jamums...best served piping hot.
Amul ChocolatesThe perfect gift for someone you love.
Amul Lassee Amul Burundi
Health Drink
NutramulMalted Milk Food made from malt extract has the highest protein content among all the brown beverage powders sold in India.
Amul Shakti Health Food Drink Available in Kesar-Almond and Chocolate flavours
Amul Pasteurised Butter
AMUL BUTTER is made from Butter, Common Salt, permitted natural colour- Annatto.
Composition:
Milk Fat 80% Moisture 16% Salt 2.5% Curd 0.8%
Calorific Value:
720 kcal./100g
Special Features:
Made from fresh cream by modern continuous butter making machines. Marketed in India since 4 decades.
Product Specification:
Meets AGMARK standard and BIS specifications No.IS:13690:1992
BUTTER PRODUCTION PROCESS
Cream storage
Butter churn,cream testing,add colorIn butter churning to get butter milk washing
Moisture test
Moisture standardization
Final moisture test
To take out butter in trolley
To send out in packing dept
D
Packing
Storage(Cold storage)
Dispatch in refrigeration van
Amul Kool
The nutritious and tasty flavoured milk in different flavour such as Kesar, Elaichi, Rose, Mango etc.
Flavours :
Kesar, Elaichi, Rose, Mango, Strawberry
Pack Size :
200ml Glass Bottle, 200ml Tetra Pack, 250ml Can, 1 Litre Tetra Pack
Ingredients :
Toned Milk and Sugar, Contains permitted synthetic Food Colours and added nature-identical flavouring substances.
FLAVOURED MILK
Manufacturing process flavoured milkReceiving of milk
Standardlization (fat =3%,SNF =9%)
Pre-heating at 60 c
Addition of sugar (8%)
Homogenizations at 60 c
Chilling at 5 c
Addition of flavour & color
Botting
Capping
Sterilization
Storage ( a room temperature )
DispatchShelf life-45 days
Amul Spray Infant Milk Food
AMULSPRAY INFANT MILK FOOD is made from partially skimmed milk, sugar, minerals and vitamins.
Composition:
Milk Proteins 22% Milk Fat 18% Carbohydrates :
Lactose 32% Sucrose 18%
Vitamins:
A, D, K B group, C
Minerals: Calcium, Magnesium, Phosphorus, Iron, Copper, Iodine, Manganese, Zinc, And Calorific Value: 450 kcal./100g or 1880 KJ/100g.
Special Features:
Product formulated on guidelines set by Codex Commission of WHO/FAO. Marketed in India since last 25 years.
Product Specification:
Meets Bureau of Indian Standards specification no. IS:1547:1985. Manufactured under compulsory BIS Certification scheme.
POWDER PRODUCTION PROCESS
Milk condensing & Homogisation powder
Milk powder Bag & tin
Laboratory testing
Stroage (Limited time)
Powder packing
Stroage
Dispatch
Amul Fresh Milk
AMUL MILK is Pasteurised Milk
Composition:
VarietyFat (%)
SNF (%)*
Amul Gold (Whole milk)
6 9
Amul Shakti (Standardised milk)
4.5 8.5
Amul Taaza (Toned milk)
3 8.5
Amul Slim N Trim 1.5 9.0
*Every 100 parts of SNF (Solids Not Fat) contains 56 parts of carbohydrates, 34 parts of protein and 9 parts of minerals.
Special Features:
Amul Milk is the most hygenic liquid milk available in the market. It is pasteurised in state-of-the-art processing plants and pouch-packed to make it conveniently available to consumers.
Product Specification:
Amul milk meets the PFA standards for the respective type of milk.
Amul Pasteurised Processed Cheddar Cheese
AMUL PASTEURISED PROCESSED CHEDDAR CHEESE is made from Cheese, Sodium Citrate, Common Salt, Citric Acid, permitted natural colour - Annatto. Emulsifier and Class II preservatives.
Composition:
Fat 27% Moisture 45% Proteins 23% Added salt 2.5%
Calorific Value:
340 kcal./100g
Special Features:
Made from graded cow/buffalo milk using microbial rennet.
Product Specification:
Meets BIS specification No.IS:2785.
Amul / Sagar Pure Ghee
AMUL PURE GHEE is made from Milk Fat
Composition:
Milk Fat 99.7% Moisture 0.3%
Calorific Value:
900 kcal./100g
Special Features:
Made from fresh cream. Has typical rich aroma and granular texture. An ethnic product made by dairies with decades of experience. A rich source of Vitamin A, D, E and K.
Product Specification:
Meets AGMARK SPECIAL GRADE specification of the Agmark scheme (1938) of Govt. of India.
GHEE PRODUCTION PROCESS
Melting cream / white butter Sour butter
Butter boiling for making ghee (kettle)
Balance tank
Presenting tank
Clarification
Settling tank
Testing
Packing
Storage
Dispatch
Masti Dahi
AMUL MASTI DAHI is made from Pasteurized Toned Milk
Approximate Composition:
Fat 3.5% SNF 8.5%
Special Features:
Only packed curd available in market, made in the hygienic way in modern processing plant. Made with special culture to give a smooth, mild acidic taste and pleasant flavour consistently.
CURD PROUCTION PROCESS
Manufacturing process for plain curd milk
Add SMP & sugar
Heat at 80 c for 17 seconds
Add culture
Filter
Fill in cups
Incubate at 38 c for 4 hours(Acidity 0.63% to 0.8% la)
Cool at 50 c
State under refrigeration
Amul Chocolates
AMUL CHOCOLATE is made from Sugar, Cocoa Butter, Milk Solids, Chocolate mass
Composition:
Milk Fat 2% Sugar 55% Total Fat 32.33% (Milk Fat + Cocoa Fat) Cocoa Solids 7.5% Milk Solids 20%
Product Specification:
Meets all requirements under the PFA for boiled sugar confectionary.
Nutramul
NUTRAMUL MALTED MILK FOOD is made from malt extract, milk solids, sugar, cocoa powder, emulsifying agents, sodium bicarbonate and added flavour.
Composition:
Fat 6.5% Carbohydrates 70% (Starch, sugar) Moisture 2% Protein 11.5% Cocoa 8%
Special Features:
Amul's Nutramul has the highest protein content among all the brown beverage powders sold in India and is the only one in India with BIS certification mark.
Product Specification:
Carries BIS certification mark IS: 1806-1975 Type II.
MANUFACTURING PROCESS
India is number one country in milk production with an annual milk production of 74 million metric tones.
MILK:- The raw milk received from co-operatives socities of the villages is checked in reception lab then after it is sent into pasteurizer at 70 to 80 degree temperature. In pasteurizer milk heated to destroy bacteria in raw milk, then it is chilled up to 5 to 15. This milk is sent into silloand it can be presented then it is packed into pouches. After that milk packaging is done in automatic plants in one minute 30 plastic bags of milk is filled. Then after it stored in cold storage at -4 to-6 degree temperature. In one day 6.50 lakhs milk is sale in the market.
GHEE:- Here butter is not heated to make ghee. But only cream milk is heated at high degree temperature due to it is transferred into liquid, then second time it is heated. Now it becomes ghee.
MILK POWDER:- In this plant milk is heated at high temperature. The part of water is seperate from milk and then after milk powder. Per day 60 ton milk powder is produced . It is packed in pouch or in tin.
BUTTER:- The pasteurized cream is used to prepare butter, with the help of top butter churen from the cream YELLOW butter is prepared. Every day 12 ton of butter is produced.
ICE-CREAM:-
In this plant milk is heated then after cream is added to make it soft, then after different flavours, colors and smell is added and then after dry fruits is added and it packed in cup, cone or family pack, In per day 1.5 lakh litre milk is used to make ice-cream.
AMUL PIZZA:- Hand female workers make pizza. They make pizza with their own hands without using any type of machine. They are packed in plastic bag and we can keep it fresh within 15 days. In one day above 5000 pieces are made.
RAW MATERIAL AND SOURCES
As this unit is type of dairy,the basic vital most essential raw material is milk. These are no another alternative for raw material except milk. About twelve local dairies provide the milk to the unit. About 11000 co-operative based societies collect the milk.
Milk purchased from each cattle breeder is tasted to determine the fats of the milk. Then the collected milk is transfer to the dairy then at dairy the fat is determine collectively whole quality of milk. As per the fat of milk the price of the milk is detemined.
Total quality management (TQM) To maintain the quality of the products TQM is in dairy.
QUALITY MANAGEMENT
The quality control is a crucial are for this organization especially since it is a food industry and the product’s expiry period is also limited. There are three major steps/checking:
The first quality inspection is carried out in the laboratory when the raw materials are brought in. The second stage quality check is undertaken when the goods are in process. Including the taste, colour, amount of raw material used , temperature, weighing etc.
The third stage is after the packing is completed where the method of packing is checked against the set standard.
This system is applied for each and every products line of the Amul Dairy.
MACHINERY
Most of the machineries are imported mainly from Italy
And Japan The daily production planning is done based on the rated capacity of machines/lines with the required men so as to achieve the maximum efficiency in production.
o Report is taken from each machine.
o There are four lines for powder, two for bitter.
o The machinery is upgraded with change in technology.
o Most of those are automatic.
o The estimated cost of the machineries is around Rs. 75 crores.
We had carried out a through study on the powder processing line and learned that only 100 employees were required per line.
SPARE PARTS FOR MACHINERIES:
Spare parts of machineries are kept in order that less time is wasted if any breakdown occurs due to wear and tear of the parts.
PRODUCTION PLAN
Issuing the Raw material:
As per the formula raw materials are indented from the srore section to plant section.
Store superintendent issuing different ingredients to the hopper in the warehouse.
Now form the warehouse different ingredients are taken to the interking conveys one by one into the plant. Cleaning section:
First materials are passed through a cleaning section.
Cleaning means to remove all the useless part or particles from the materials.
Grinding section:
Power ingredients like rice police fine, maize glutton etc. are taken to the grinding reaction for the purpose of grinding.
Ground materials is taken to the respective pre-weighing binds 1 to 14 are well liked the respective materials as per the formula.
Batch preparation:
As per the formula different ingredients are extracted . From the pre-weighing brides and catty weight and collected into a contract desk weigher.
Preparation time per batch 3:50 minutes.Once batch is prepared whole batch is taken to
be batch mixes machine for homogenious mixing .Now his mixed batch materials section.
Molasses section:
In Molasses section Molasses is added into a how of any material at certain temperature and pressure.
Molasses and dry materials are mixed in molasses mixer machine.
Now this mixes materials is taken to the palletizing section.
Palletizing Section:
Steam is mixed materials in feder conditioner and passed through a pallet mills dye & pallet from is prepared.
Now this not finished product is passed through pallet corer to costs down its temperature.
Then finished product is taken to packaging section & powder or broken pallent 6 are taken to the direct mill for reprocess.
Packaging Section:
In packaging section finished product is packs into the gunny bags with weight gross of 71,800kg 70,000kg get weight product 00.900kg gross weight of empty gunny bags 00.900kg gross excess feeling of finished product.
The finished product has in the invited stage a good amount of moisture to prevent the reduction of weight excess feeling is done in the since. The multitude dries cut after sometime, the loss of weighter is correspondent with the exiles product.
Laboratory Testing:
Also at the time of packaging sample of finished product is taken into a box.
After 100 bags that sample box is collected by laboratory for the analysis of finished product.
PACKING
Packing process is completed by means of semi automatic as well as automatic packaging line.
Packing is aimed at impressing the buyers through the colorful attractive and eye catching packing of product. The importance of packing has increased considerably in the area of marketing recent year. Packing means all the activities involved in designing and producing the container or wrapper for the product.
The primary packing is done in pouches, tins etc. While secondary packing is done in cartoons and bags etc. The products are weighted according to liters and grams.
INTRODUCTION
Marketing is a process by which a producer express his products, its price and quality by which customer can buy the products easily.
The concepts of marketing are very important. Marketing is a comprehensive term. It include primary resources such as human resources, finance & management as well as a set of activities in order to direct the flow of goods and services from producers to consumer in the process of exchange and distribution.
Marketing may be defined as the process of exchange between sellers and buyers. It involves a number of interrelated activities designed to plan promote distribute and price a product or service in order to meet the wants and needs of both the parties in the exchange.
Transaction Viz:- Consumer(buyers) and producer (sellers) P.Kotler defines marketing as “The human activity directed at satisfying needs and wants through the exchange process”.
Marketing is the “Creating and delivery of standard of living to the society”. A total system of interactive the business activities designed to plan, price promote and distribute want satisfied products and services to present and potential customers.
According to the committee of American marketing association, marketing consist of performance of business activity that direct the flow of good and services from producer or suppliers to the customer and user.
In Amul Dairy proper emphasis has given the concept of marketing as it helps in increasing the selling and the profitability and that is why the separate department of
marketing has kept to carry n the control marketing activity of milk made product are performed “Gujarat Milk Marketing federation Limited” on behalf of Amul Dairy this organization has been set up with the purpose of over coming the intro competition GCMMF carries on all the marketing activities on behalf of its members.
ORGANISATION STRUCTURE OF MARKETING DEPARTMENT
CHAIRMAN
MANAGING DIRECTOR
DIRECTOR
MARKETING MANAGER
REGIONAL SALESMANAGER
AREA SALES MANAGER
PSR/MR
PRODUCTION PLANNING
The product is origin of marketing. The product is synonymously used with things producing and service. But we can satisfy the human wants, is product. By the exchange of this product seller gets profit while customers gets satisfaction by using it.
By the nature of users, it can be analyses into customer product and industrial product, which is directly used by customer, is consumer product. While the product is used by industrialists for further production is industrial product.
The product produced by Amul Dairy i.e. milk, butter, ghee, and customers directly use milk powder. Therefore they are defining as customer product while allied product to its member feed is used by its member to increase the production of milk is called industrial.
PRODUCT LINES
Today due to vitality of market increasing demand increase in diversity of product and cutthroat competition a company puts more than one product in market and is called product line.
Similarly the group of product, which are produced and sold by one company, is called product mix. We can that the product is complementary to the other product while in product are competiting each other.
PRICING POLICIES
Pricing is the sum of the values consumers exchange for the benefits of having or using the amount of money changed for product as organization and many non-profit organization set prices is the only element in the marketing mix that producers revenue price is also one of the most flefible element of marketing mix. Throughout the history prices were set by buyers & seller’s negotiation with each other sellers would ask for a higher price then they expected to pay through bargaining, they would arrive at an acceptable price.
Price is all round as all profit-making. Setting one price for all buyers is relating modern idea. It was given impetus by the development of the large scale retailing at the end of the nineteenth century.
A company can pursue any of the following objectives through its pricing.1. Survival2. Maximum current profit3. Maximum current revenue4. Maximum scales growth5. Maximum quality leadership
Amul fixes pricing policy for industrial items like coco, butter, coco powder, coco mass, cream etc. and variable pricing policy for factory product like cheese, butter, ghee, chocolate, baby food etc.
Amul chooses prices depending upon market. Amul does not compromise with the quality for getting order. The strength of getting order. The strength of the company lies
on high of fabrication & creation of the job to the consumer’s satisfaction.
MARKETING PROCESS
Marketing of Amul’s Product is done by GCMMF Ltd.90% of Amul products are marketed by federation except for liquid milk.
Before establishment of GCMMF Dairy marketed the product directly, this lead to many problems. Thus the Gujarat Co-operative milk marketing federation areas established in 1972 for marketing the Dairies of Gujarat.
All the function of marketing like advertising, budget, marketing research, price of product etc. GCMMF sent monthly requirements date to the dairies & according to this another concerned dairies will work.
Daily the amount of production of Amul like Cheese, Butter, Milk Powder, Chocolate etc. are sent to the commercial department through production department. This data is very useful to the amul dispatch orders, which is sent to the federation dispatch order. It involves quality of goods are to be sent price signal executive etc.
There dispatch orders are sent to concerned state by programme committee & under committee member different persons are included line member of Amul.
Through federation Amul get fixed percentage of commission on each production. Federation selling functions done through 33 sales officers in all India & 250 persons are working on this sales office.
MARKETING SEGMENTATION
Market segmentation is the process of dividing total market into submarket on the basis of regional geographic, psychographic etc.
This dairy has so much big market, but Gujarat Co-operative milk marketing federation markets all the products of their dairy ANAND (AMUL). In this unit we can find special kind of market segmentation. Basically Amul dairy has adopted geographic and demographical segmentation.
GENERAL MARKET OF THE PRODUCT
1. PASTEURIZED MILK GANDHINAGAR - AHMEDABAD (WITHIN THE DISTRICT)
2. MILK POWDER ALL OVER INDIA
THROUGH FEDERATION
3. AMUL MITHAIMADE ALL OVER INDIA
THROUGH FEDERATION
4. AMUL GHEE ALL OVER INDIA
THROUGH FEDERATION
5. AMUL ICE-CREAM ALL OVER INDIA
THROUGH FEDERATION
6. AMUL BABY FOOD ALL OVER INDIA
THROUGH FEDERATION
7. AMUL PIZZA GANDHINAGAR -
AHMEDABAD
ADVERTISING
Advertising is one of the tools that a company uses to direct persusive communication to target buyers & consumer. Advertising is any paid from of non-personal presentation & promotion of ideas well as services by identified sponsors.
Advertising is employed in all the countries of the world. Advertising is a cost effective ways to disseminatin messages.
There are five major decisions in developing an advertising programme knows as five ms:1. Mission: What are the advertising objectives?2. Money: How much can be spent?3. Message: What message should be sent?4. Media: What media should be used?5. Measurement: How should the result be evalutated?
The major objective of advertising is to inform to persuade & to remind customers about the media.
Frequency & impact, choosing, among major media type, selecting specific media vehicle, deciding on media timing & deciding geographical media allocation.
Advertising is very important tool for the product range of Amul Dairy. The company is given advertising in reputed & well-circulated industrial magazines, T.V., Newspaper etc.
This is done order to bring awareness of the company’s various products among the customers &introduce, co-range of product into nearly diversification fields.
CHANNEL DISTRIBUTION
Most producers do not sale their goods directly to the final users. But they sale their product by keeping marketing intermediates perform various type of functions & bearing various names. It means producers work with marketing intermediates to bring their producers to market. The marketing intermediates made up a marketing channel. Marketing channels are sets of inter dependent organization involved in the process of making a product of service available for use or consumption.
It is an important in modern days. By fating some control over how & to whom the products are sold, the producers do again several advantages by using intermediates. As we know that many producer lack the financial resources to carry out direct marketing. While in some case direct marketing is not feasible, in these types of situation the marketing intermediary makes their place through contacts, experience, specialization & scale of operation, intermediates offer the firm more then it can achieve unit own.
As Amul Dairy in milk selling is not able to distribute & sale the milk on its own, it is taking the help of intermediary, which in bringing the product & its title closer to the final buyers constitute a channel level.
GRAPHICAL REPRESENTATION OF DISTRIBUTION CHANNEL
AMUL DAIRY
GCMMF
AERA DEPOT
DISTRIBUTOR
RETAILERS
CONSUMERS
MARKETING RESEARCH
Research always starts with a question or a problem. Its puropose is to find answers to questions through the application of the scientific method. It is a systematic and intensive study directed torward a more complete knowledge of the subject studied. Market decision-making is both problems & challenge because it depends on consumer behavior to meet this problems & challenge the marketing manager has to collect dependable marketing. This job of collecting, recording & analysis data for analyzing data for marketing decision is known as “Marketing Research”.
According to CRISP “Marketing Research” is the systematic objective & exhaustive search study of the facts relevant to any marketing problem.
The scope of this research up to market price consumer & sales as well as distribution. While a marketing research on national level are performed by GCMMF. For this GCMMF has appointed various management & marketing executive who study the market, fashion behavior, future demand & present demand & inform their union’s research. The marketing research expenditure is paid by GCMMF.
During marketing research the important is being given to the consumer excepted price, competitors strength & govt’s force , the product image, sales growth, target sales quota etc. by Amul Dairy & GCMMF. Amul Dairy has also quality control department.
INTRODUCTION
HRD is said that management is concerned with achieving the objectives by utilizing physical and financial resources with the help of HRD.
HRD can be though in another senses. Just as there are natural resources used by the organization, so also human resources Sara one resources. But no enterprises can succeed without human resources . So it is a resource of resources of a different type. As one another have put it “the difference in the level of economic development of the countries is largely a reflection of the difference in quality of their human resources. The key element in this proposition is that the values, attitudes, general orientation and quality of the country determine its economic development.
The term HRD includes all the component resources of all employees from lower level to the top management level. It includes all the employees managing director, board of directors. Person who on honorary basis, expert of various organization, who contributes their services for the attainment of organization goals. It also includes human values, like dislikes and attributes of personnel.
ORGANIZATION STRUCTION OF HUMAN RESOURCE DEPARTMENT
SENIOR MANAGER
PERSONAL MANAGER
P.R.O
EXECUTIVES
WORKERS
RECRUITMENT AND SELECTION
RECRUITMENT :- It forms the first stage in the process, which continuous with selection causes with the placement of the candidate’s recruitment is the discovering of potential applications. There are 3 method of recruitment1.Direct2.Indirect3.Third party Method
Amul has adopted direct method of recruitment.
In Amul 4 types of recruitment
1. Graded Skill:
In this type of recruitments employees are recruited two ways under graded skill firstly well qualified & experienced persons are considered secondly fresh graduate from well know institute like I.R.M.A., TATA etc. are considered.
2. Recruitment Under Union Scheme:
This scheme is owned schemed of Amul according to this scheme M.L.W., M.R.M.D, D.C.A., M.B.A. candidates are recruited as management trainee candidates is 1 year & stipend Rs.150 0 per month for engineering period is 1 year & stipend Rs.2000 per month for 1st year is Rs. 1200, 2nd year Rs.1500 & 3rd year Rs.1500.
3. Recruitment of temporary workers:
Under this scheme workers are recruited temporary for 3,6,and 9 or 12 month they will be recruited in union scheme as trainee. Their training period is three year if they are irregular then training period may be extended.
4. Recruitment under apprentice act:
There are three of apprentice act.
i) Apprentice act 1961:
Under these act 61 students from S.S.C, B.S.C, government takes I.T.I.
ii) Apprentice act 1973:
Under this act seat are allotted for engineering , diploma & degree. They are given the post like technician’s food & diary technology etc. per diploma student 1 year training Rs. 2000 per month.
iii) Apprentice act 1986:
Under this act Vocational person are consider they given post like management trainee. Their training period is Rs 450 per month in 1 yea training.
Selection:-
Selection procedure of Amul is as under.
Vacancy in any Department
Direct application
Collection of application
Scritinisation of application
Interview
Medical Check Up
Selection
1. Vacancy in any department: Where there is any organization department then they collect information through collages, institution, university etc.
2. Collection of application: They collect application from post which is directly received. They collect list from district employment exchange campus interview etc.
3. Scrutinisation of application: After collection of application . They are studies in detail & not suitable application is rejected & other kept for further process.
4. Interview: Remaining applications are then called for interview in this interview person personally, experiences,
subject knowledge, general knowledge etc. are tested interview result declared on that day.
5. Medical Checkup: Selected person sent for medical checkup & when person medically fit then section is done.
6. Selection: Medical fit person gave offer letter & then person is joining in a work. In Amul probation period is different for different types of person. 12 months for officers. 6 months for clericals 3months for workers If any person is not suitable for his job then they have a write to terminate their sevices also.
TRAINING AND DEVELOPMENT
Training:-
Training is a short term process utilizing a systematic and organized procedure by which non-managerial personal acquires technical knowledge and skills for a definite purpose.
Training is a process of learing a sequence of programmed behavior it is application knowledge. They give refreshment training to their employees in every 3 months.
Development:-
Development is a long-term process educational process utilizing a systematic and organized by which managerial personnel procedure get practical and theoretical knowledge. All those persons who have authority over other and for the operation of an enterprise are mangers.
Both training and development programmer are necessary for any organization. But not all organization show awareness of the need for development.
AREA TRAINING DEVELOPMENT Topic Technical skill &
knowledgeManagerial & behavioral skills and knowledge.
Aim Specific job related Conceptual and general knowledge
Period Training Short term mostly technical
Long term mostly for managerial
PROMOTION AND TRANSFER POLICY
As soon as an employee is selected and placed on job it becomes the duty of personnel manager to develop his abilities. For this purpose generally two policies are adopted.
PROMOTION
Promotion is term, which covers a change and calls for greater responsibilities and involves higher pay and better trends and conditions of services. Therefore it leads to a higher status.
So far Amul dairy is concerned there is nothing like advanced or specific promotion policy. Generally promotion is based on seniority, ability and performance. But in this unit they give more important to work and performance rather than on seniority. It means seniority is not main base for promotion in this unit. Employees are promoted based on performance appraisal by half yearly or yearly. The company does not any outsides or political pressure on promotion.
TRANSFER
It refers the movement of employees from one job to other job without involving any substantial change in his duties, responsibilities, skills, status and compensation. Transfer may exist in some units to fulfill the requirement of second business. Employee may transfer from lower level to upper level or to same level at another place. While in punishment transfer may exist from higher to lower level.
So far as Amul dairy is concerned, transfer is existing in some special case. It has nit adopted any special transfer policy.
PERFORMANCE APPRAISAL
Performance evaluation or performance appraisal is the process of assessing the performance and progress of an employee or a group of employees on a given job and his potential for future development. It consists of all formal procedures used in working organizations to evaluate personalities, contributions and potentials of employees. According to FIPPO, “Performance appraisal is the systematic, periodic and an impartial rating of an employee’s excellence in matters pertaining to his potential for a better job”.
Performance appraisal provides valuable information for personnel decision such as pay increases, promotions, demotions, transfer and terminations. Management gets an objective basis for discussing salary increases and promotions with the staff. Thus performance appraisal serves as the basis of suitable personnel policies.
Amul Dairy has adopted a special procedure for performance appraisal. It is known as confidential report technique. Performances are measured on the basis of the employees are performed on their given job, how they handle grievances, their responsibilities and work with their colleagues. This unit takes a separable record of each employee performance.
It helps to judge the effectiveness of recruitment, selection, placement and orientation systems of the organizations. It is useful in analyzing training and development needs. These needs can be assessed because performance appraisal reveals people who require further training to remove their weaknesses. It also identifies individuals with high potential who can be groomed up for higher positions.
WAGES AND SALARY
Employee compensation is a vital part of human resource management wages, salaries and other forms of employee compensation constitute a very large component of operating costs. “One of the biggest factors affecting industrial relation is the salary or wage-the compensation an employee receives for a fair day’s work”.
A sound wage salary administration helps to attract qualified and hard working people by ensuring an adequate payment for all jobs. Wage & salary programme also seeks to project the images of a progressive employer and to comply with legal requirement relating to wages and salaries.
Amul Dairy has not adopted a dairy wage system. Wages are fixed according to kind of work and responsibilities and their talent required for the job. Wage policy is decided by managing director and HR manger of the company.
Wages are paid to the workers as per government rules. Salary is paid to employees on first week of every month. Salary is paid in terms of cash to every employee in the organization. The wage and salary is determined on the basis of employees’
i. Performanceii. Ability in work iii. Regularity in workiv. Profit of the company
Following are the minimum & maximum pay scale for different categories of persons.
Payroll Systems
Grade Post Pay scale Manager M.D 7000 to 15000 Manager G.M 5000 to 11000 Manager A.G.M 3900 to 8300 Manager Manager 3500 to 7800 Manager Deputy Manager 2300 to 6200 Officers Supdt 1800 to 5480 Officers Dy. Supdt 1550 to 5078 Officers Sr. Officers 1300 to 5480 Clerical Assistant 950 to 3645 Clerical Sr. Clerk 750 to 350 Workers Grade ‘C’ 300 to 350 Workers Grade ‘D’ 280 to 895 Workers Grade ‘E’ 195 to 68 Workers Grade ‘F’ 175 to 60
Grade Manpower Manager 54 Officer 209 Supervisor 8 Workers 1083 Total 1764
LABOUR WELFARE FACILITIES
Manpower is most important factor for each and every organization. Success of each organization depends upon effectiveness and satisfaction of employees. If and only if employees are satisfied in organization then they will effectively and efficiently work
The employees benefit service refers to the incentives, which provides to employees so that they are encourage and motivated.
In Amul Dairy there is no any labour problem because company is providing good salary and facilities to the workers. Apart from salary and wages company providing some additional benefit and services to the workers.
CANTEEN FACILITIES:-
Amul has its own canteen for its workers as well as staff members. All the workers of the organization get tea, coffee, breakfast at the minimum rate.
MEDICAL FACILITIES:-
Amul also provided medical facilities to its workers. It has its own medical hospital within organization.
EDUCATION FACILITIES:-
Amul is also given education facilities to its own workers children
BONUS:-
Employees are also given bonus by the company at the time of Diwali.
LOAN FACILITIES:-
They given loan to the workers
SAFTEY FACILITIES:-
Amul also provide hand googol, and shoes for workers safety.
PROVIDENT FUND:-
Company keeps aside 20% of amount for workers as provident fund. Workers provide 10% of provident fund and remaining 10% of amount is paid by company.
WORKMAN’S COMPENSATION POLICY:-
If any employees are injured during the duty total treatment is done by the company. A company also provides him the amount of wages which is not actually earned by the employees due to accident.
PERSONAL ACCIDENT POLICY:-
The amount for this is set up for every worker. The premium is paid by the company on behalf of the workers. In the case of any accident occur this policy is very useful for workers.
UNIFORM:-
The company is given two pairs of uniform per years to every employee.
PENSION:-
Company provides pension facility to the retired employee which is retired at the pre-determined date.
LABOUR REALATION ACTIVITY
The scholarship are given year to outstanding children of the union staff under the group’s gamin personal
accident policy the member 7 spouse are issued by the union.
The union operator a continuous co-operative development program to upgrade the knowledge of the member’s management committee member of the village co-operative staff members.
Likewise they also established a ‘Sashayed Kalian Fund’ to meet. The emergent head of the community especially at the term of nature calamities. The members have dosed out a post their daily milk income to start huts, which will ensure all medical requirement of member’s family during garnering sickness, disregarding the cost of treatment.
Beside these above mentioned in labor activity all the workers in Amul gets 500 grams of milk free. Amul provides a subsidized canteen for the employees and also pays education fees for their employee’s student.
PESONAL DATA
Amul bring a co-operative work in a joint manner where joint effort are involved and to the joint effort of day. Amul is where it should be all members are the co-operative are joined to each other like huge family.
All document of all employee are preserved under the personnel record arte generally prepared from the report & maintain for long time in the contain every detail regarding the employees.
In the personal record services too master keeper, personnel file requirement register, pricey file etc are maintained.
Services roll is a in which employee no full name, birth date, designation, date of confirmation, promotion, rate of increment, date of retirement, permanent and present address etc are recorded.
Seniority files is the another file. In this file grade post are maintained and check after every month. It any employee is to be promoted ten it is recorded seniority considered.
The hierarchy o f its followed from M.D to the workers. The records of all 3 units maintain and period. There is grade table for pay scale of different post. For example, Manager Grade include Sr. superintendent, Sr.officers, clerical grade include grade. A, grade B and C,D,E,F,G.
The company should also record our future studies certificates.
PERSONAL DATA RECORD:-
1. SERVICES ROLL:-
Employment numberFull name of employeeDesignation QualificationDate of birthDate of joining the organizationDate of retirementDate of increment
2. IN TERM OF TRANSFER & PROMOTION:-
Date of transfer and promotionChange in designationGrade givenPermanents addressPhone no. Progressive salary
3. OTHER:-
Academic and professional qualificationRecord of previous employmentSpecial courses attendedNote on disciplinary action Salary record
INTRODUCTION
“Financial management is raising and allocation of financial resources to achieve predetermined goal of the organization’. In task of financial manager is to see how large the firm can grow in terms of financial affairs. Financial management is not the separate one from overall
management. In other words financial management is an integrated part of overall management, financial resources for obtaining optimum efficiency of operation. Financial management is concerned not only with the procurement of funds but effective use of funds is also required.
In modern business world, finance is the life blood of the business economy. One cannot image the business without finance because it is the central point of all business activities. NO matter, the business is big or small, government or semi government or non government. There is always a problem with every organization for managing its expanding and ambitious plants with its limited resources. The financial management has therefore been assigned the task of planning and controlling the short and long term financial needs of the firms.
ORGANISATIONAL CHART
Management Director
General Manager
Assistant General Manager
Manager Superintendent Manager(finance)
Officers Officers Officers
Clerks Clerks Clerks
Peons Peons Peons
RELATIONSHIP WITH OTHER DEPARTMENT
Finance department are closely selected with other department like production department, marketing department, & personal department. Finance is the key for any organization. The efficiency of production & Marketing
operation is directly intense by the manner in which the finance function of the enterprise is performed by the finance. It also helpful in efficiency of the personal department.
Finance department is providing policies & procedures which bring out a closer co-ordination between the various functional areas of business such as production & marketing.
The financial planning is to forecast about the future requirements of fund & use of funds. So the production department may get the information about how much fund is needed in future for the producing of the product.
Finance department is closely related with the production department. Almost all kind of business activities, directly or indirectly, invoices the according & use of funds. For example, requirement & promotion of employees in the production is clearly a responsibility of the production department bur it resolved payment of wages& salaries and other benefits and this involves finance.
Finance department are closely related with the marketing department. Because in marketing department, in the advertising. Distribute good & services the funds are necessary. The finance department is providing the funds to the marketing department.
The personal department is closely related with the finance department. The personal department is providing the manpower to the organization. But there is a need to pay wages & salary and other facility to the worker.
The finance department provides the funds & other facilities to workers.
ACCOUNTING POLICIES
In AMUL, there are two types of accounting Policies.
[A] SIGNIFICANT ACCOUNTING POLICIES:-
In this accounting policy, it includes the following policies
1. METHOD OF ACCOUNTING:- The union followed actual system of accounting in the preparation of accounts. The financial statements are prepared on the historical cost convention and in accordance with the generally accepted accounting principles.
2. FIXED ASSETS:- Fixed assets are valued at cost. The cost of assets comprises purchase price and any attributable cost in bringing the assets to its present condition or intended use.
3. DEPRECIATION:- Depreciation on fixed assets is provided on written down value method at the applicable rates prescribed under the Income Tax Act 1961. In the case of AMUL 3 dairy and Kara Dairy depreciation has been changed on straight-line methods as per the rate prescribed under the company’s act 1956. Depreciation has been provided for the year for the assets required and commissioned by the 30th sep. 1998. Otherwise for half year if commissioned between 1st oct. 1998 to 31st march 1999.
4. CAPTIAL WORK IN PROGRESS:- Projects under commissioning and other capital works in progress are carried at cost.
5. INVENTORIES:-
Real materials, packing materials , semi packed goods and goods in transit are valued at cost on FIFO basis. Stores and spares valued at cost on FIFO basis. Finished goods in case of ANAND, Mogar and Khatraj are valued at the ex-factory priceless 17% which is fair estimates of the direct cost. In case of Kanjari unit the finished good has been valued at the ex-factory priceless 15% .
6. INVESTMENTS:- Investments are primarily meant to be held over a long term period and as such are stated at cost.
7. RETIREMENT BENEFITS:- Union’s contribution towards gratuity and superannuating for its employees are funded with Life Insurance Corporation of India. Leave encashment is accounted for as and when due for payments.
8. PAYMENT OF BONUS:- Provision has been made in the financial year 1998-1999 but payable to employees in 1999-2000.
9. SALES INCLUDED EXCISE DUTY:-
10. RAW-MATERIAL CONSUMPTION:- Is net of credit availed under modvat scheme whenever applicable.
11. HE EXCISE DUTY PAYABLE:- On finished goods is accounted for the scheme of good from factory.
[B] CONTINGENT LIABILITY NOT PROVIDED FOR:-
Bank guaranties of Rs. 1.26 crores given on various accounts. Disputed liabilities for sales tax Rs. 54.19 lakhs.Disputed liabilities for excises duty for Rs 2.45 crores.Disputed liability for income tax Rs. 6.03 crores.
SWOT ANALYSES
STRENGTH:- One of the most important industries. Easy available of finance and marketing strategies adopted by the major has increased the demand in the industry. Decreased prices due to government support. More focused on volumes rather than margin.
WEAKNESS:-
Depended on the infrastructure like water, power, telecommunicate and transportation. Thin margin environment. Technological dependence on countries like Koreas, USA, Japan etc.
OPPORTUNITY:- Large untapped marketLiberalization GlobalizationEconomic transformationDetermination to boost the economic growthAcceleration to export oriented industryPotential rural marketSignificant continuing trade growth since 1991Technological advancement
THREATS:-
Increase competitionsDeclining prices in the lower segmentMounting distribution and marketing expensesMNCs latest technological is a stiff challenge to domestic companyDumping of cheap Chinese consumer medicine product in India.
SALES TURNOVER
Sales Turnover Rs (million) US $ (in millions)
1994-95 11140 355
1995-96 13790 400
1996-97 15540 450
1997-98 18840 455
1998-99 22192 493
1999-00 22185 493
2000-01 22588 500
2001-02 23365 500
2002-03 27457 575
2003-04 28941 616
2004-05 29225 672
2005-06 37736 850
2006-07 42778 1050
2007-08 52554 1325
SALES TURNOVER CHART
CONCULSION
This is my luck that I have got the opportunity to visit the Amul dairy having nice atmosphere and infrastructure. This dairy is really a good symbol of the piece of hard work. This Amul Dairy is having good position in the Indian dairy industry.
The Amul dairy has the chairman Shri Ramsinh Prabhatsinh Parnemer having long work experience in the dairy industry of the Gujarat. The staff of the dairy is very honest and hardworking. This employee also makes the work with enthusiasm.
The dairy has very long life in which they achieve their all objective of the reaching the top position in the dairy industry. I hope that the Amul dairy can achieve their development in the coming years and provide the latest sevices and innovation products to the customers
BIBLIOGRAPHY
BOOKS:- Prasanna Chandra. “Financial Management”, Fifth
Edition. By Tata McGraw-Hill Publishing Company Limited.
Ruddar Datt and K.P.m.Sundharam, 203. “India economy”, Forty_Seventh Revused edition By S.Chand & Company.
R.Narayanaswamy, 2003. “Finanical Accounting”. By Prentice Hall of India Private Limited.
Renu Sobti, 2003. “Banking and Financial Service in India” By New Century Publication.
Thompson and Strickland. “Strategic Management”, Thirteenth Edition. By Tata Mc Graw-Hill Publishing Company Limited.
Amul India story
NEWSPAPERS:-
Business Standard, October 23, 2003 Economic Times, September 22, 2004 The Financial Express, August 11, 2003 Times of India, September 10, 2003 Times of India, February 2, 2009 Times of India, February 8, 2009
MAGAZINES:-
Banking Finance, January 2001. RBI Bulletin, November 2004
