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Dan Parker [email protected] @LivingLoudUK
Nothing threatens the health and wellbeing of children more than childhood obesity
Halve childhood obesity by 2030
Reduce health inequality
2018 2030
MISSION
Protect children from advertising
Make the healthier
choice easier Improve the food
our children consume Mitigate
pester power
Empower parents to make
informed decisions
Improve school food standards Update
nutrient profiling
PRINCIPLES
Increase activity in
schools
Greater active travel Safe physical
activity
Fast food near schools
20% SUGAR
REDUCTION
2020
Year 1 5% target Year 1
2% result
CONSULTATION CLOSES TONIGHT
CONSULTATION CLOSES 7 DECEMBER
No measures on sales promotions
OMISSIONS
No measures on use of children’s characters
OMISSIONS
No measures to limit sports sponsorship
OMISSIONS
Our mission is to make every UK ad a responsible ad
ADVERTISING STANDARD AUTHORITY
PROPORTIONATE
corresponding in size or amount to something else
“Nothing threatens the health and wellbeing of children more than childhood obesity”
Dan Parker [email protected] @LivingLoudUK
