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Challenges Facing Businesses
Maximize value from existing investments
New investments must bring tangible returns
and save money
…in short,
DO MOREWITH LESS
Shifting Business Priorities & the “Clock Speed” of Business Change…
Cost as a “Barrier to Growth”
Loyalty through “Good Service”
“Spending Money” on information
Winning in the “Straightway”
AFTER
Cost as a “Fuel for Growth”
Loyalty through “Faster Innovation”
“Making Money” from information
Winning in the “Turns”
BEFORE
Emerging EconomiesChanging Demographics
Regulatory Compliance
Comfort with Technology
IT Evolution leaves organizations with multiple computing models
MainframePC Client
Server WebServices
Cloud
Disparate Applications
Disparate Data Format
Disparate Platforms
Disparate Programming Models
Today's IT Landscape: Complexity Spaghetti
PROCUREMENT: DEPLOYMENT:• On-Premises• Off-Premises/
Hosted• SaaS/Cloud• Hybrid
• Build• Buy (off the shelf)• Buy and
Customize
EXISTINGAPPLICATIONS
INFRASTRUCTURE
INVENTORY
SQL ServerWindows
CRM
Oracle DBUnix
OPERATIONS
DB2Z/OS
ERP FINANCE
SQL ServerWindows
OracleSolaris
OtherPartners &Customers
Sales forecasts
and reports
Sales force automation
Customer service
Operations
New product
idea portal
New product portfolio analysis
Financial reporting
New Regulatory compliance
portal
Compliance reports
Supply chain
integration
Trading partner portal
AGILITYEFFICIENCYCONSISTENCY
Is there a Diet for all this Spaghetti?
INTEGRATE AUTOMATE SIMPLIFY
Eliminate redundancy and leverage what you already have
Reduce costs and errors and provide tighter compliance and control
Adapt in order to stay competitive and focus on innovation and value
APPLICATION B
Integration at Different Layers
Presentation Layer
Business Logic Layer
Data Layer
Presentation Layer
Business Logic Layer
Data Layer
PresentationIntegration
FunctionalIntegration
DataIntegration
Terminal Emulation
WSRP
Enterprise Service Bus
Service Oriented,Message Oriented
Data Warehouse,Shared DB
ETL, CDC, Replication
APPLICATION A INTEGRATIONLEVELS
INTEGRATIONMETHODS
Inte
gra
tion
Pla
tform
Business Integration & Automation ProjectsGetting independently designed applications and components to interoperate
DATA SYNCHRONIZATIO
N
PROCESSINTEGRATION
USERINTERACTION
Independent applications get
the facts consistent
Independent applications implement a
multistep business process (e.g. STP)
A comprehensive view of systems
through a suitable user interface.
Application ConnectivityTransparent Information Synchronization
INTEGRATION SERVER
BUSINESS USERS
BUSINESS USERS
CUSTOMER DATA
CUSTOMER DATA
CUSTOMER DATA
CICS APPS .NETAPPLICATION
SAPERP
Council Transforms Revenues andBenefits Service Delivery with Enterprise
Service Bus
“Instead of taking days, a change of payment method for paying tax is now done automatically, in just a few seconds,
at the point of first contact with the citizen. Customer satisfaction has improved.”
Neil Walker, SOA Application Architect, RBT
The council wanted to further integrate its IT systems to automate more of its business processes, create additional efficiency savings, and improve the delivery of public services to citizens and businesses.
Microsoft provided a comprehensive enterprise service bus (ESB) offering through the Microsoft® Application Platform using the Microsoft BizTalk® Server orchestration layer.
Benefits service now rated excellent
Transaction time reduced
New channels to handle revenues
Cashable savings from pilot programme
Increased efficiencies
Speeds deployment with virtualization
Increases supply-chain efficiency and improves business agility
Improves productivity of multiple teams
Extends investments with scalable platform
Used Microsoft® BizTalk® Server 2004 and BizTalk Server 2006 R2 to improve supply-chain management
Deployed BizTalk Server 2009 and Hyper-V™ to virtualize and connect multiple applications
The Entertainment and Devices Division at Microsoft lacked real-time visibility into its supply chain
Wanted to connect existing line-of-business applications with manufacturers’ systems
Microsoft division connects systems and virtualizes servers to improve productivity
“By implementing BizTalk Server 2009 and earlier versions, we’ve moved to a much more event-
driven, real-time business. Now we can respond faster and change policies that affect business
processes.”Alex West, Technology Architect, Microsoft
Process Integration – B2C / B2EExternalize Customization – Agile Processes
INITIATE PROCES
S
BUSINESSCUSTOMER/ EMPLOYEE
INTEGRATION SERVER
SIEBEL CRM
.NETAPPLICATION
SAPERP
SELF-SERVICE
APPS
BUSINESS USERS
Faster Processing – time is decreased by 70%
System Reliability – to handle 1 Million transaction/day with capabilities to handle more 10 Million transaction/day
Productivity is Improved – reduction in development, deployment and management efforts
BizTalk Server: Orchestrates 17 systems and provides the messaging infrastructure
SQL Server® 2005: Reliably stores all customer data and system messages
IIS 6.0: Manages the Internet bank’s Web site
WCF: Common communication layer between the Web site and BizTalk Server
Skandia uses 17systems to support its online banking and insurance services. These include products from Microsoft, Progress Software, and IBM. A key requirement for the company is the need to consolidate data from all customer accounts—fast.
Online Banking and Insurance Provider Dramatically Enhances Web Performance
“Skandia is a global organization. It is imperative that the solution can be quickly and easily deployed in other divisions of
the company, providing high value with as little additional cost as possible.”
Robert Ekblom, Chief IT Architect at Skandia
U.S.$700 million in incremental premium revenue anticipated
Improved benefits administration for small business customers
Streamlined operational efficiency
Built and implemented an advanced service-oriented architecture using Microsoft® Visual Studio® 2005 Team Suite and Microsoft BizTalk® Server 2006
Unum’s roughly 60 disconnected legacy systems were inhibiting the company’s ability to sell benefits and service small business customers effectively
Insurance leader to deliver $700 million in revenue with service-oriented architecture
“Simply Unum has been heralded as the largest, most complex, and most collaborative project success story in the company’s
history. It has become a model for everything we do.”Cissy Grebowski, Vice President of the Simply Unum Program, Unum
Process Integration – B2B
EDI
COMPANY ACOMPANY B
INTEGRATION SERVER
BUSINESS USERS
JD EDWARDSPARTNER
Lower costs More reliable
SWIFT payments Improved
reporting for customers
Better MiFID services for execution
KAS Bank wanted to improve service and straight through processing levels for its customers while reducing costs and operational risk.
Top 100 SWIFT User Streamlines Operations and Reduces Operational Risk with Migration
“The proof of concept showed that Microsoft came out best on both performance and cost. Furthermore, we were keen
to take advantage of the benefits of a standardised environment.”
Pim Van der Horst, Chief Information Officer, KAS Bank
After evaluating a number of products, KAS Bank opted to replace its mainframe environment with Microsoft® .NET. It also chose to deploy Microsoft BizTalk® Accelerator for SWIFT.
More predictable factory operations
Improved developer productivity
Complete customer visibility into the manufacturing process
Rapid, cost-effective implementation
Used the Microsoft® application platform to deliver a solution that streamlines integration, improves factory operations and production planning, and provides customers with full visibility into the status of work done on their behalf
The company’s IBM iSeries–based Electronic Data Interchange (EDI) solution made it difficult to correct errors, was hard to maintain, and costly to operate and support
Vehicle parts manufacturer streamlines production and delivers new customer value
“Not only have we taken IT out of supporting daily business processes, but we’ve also streamlined those processes and given customers visibility
into the value we provide within the procurement cycle.”
David Stefanich, Chief Information Officer, Accuride
User InteractionsUnified View – Agility on the Edge
INTEGRATION SUITE
CUSTOMERSEMPLOYEES
CUSTOMER DATA
CUSTOMER DATA
CUSTOMER DATA
LENDINGAPPLICATION
RETAIL BANKINGAPPLICATION
MUTUAL FUNDSAPPLICATION
USER INTERFACE
Delivers better customer information, more quickly
Increases the value of the vendor-customer relationship
Increases ROI exponentially
The company optimized its existing SAP application platform by implementing a service-oriented architecture with Microsoft® BizTalk® Server 2006 R2
Tallard distributes high-tech products to Latin American resellers
Tallard needed to migrate its FTP sales and inventory information system to an Electronic Data Interchange (EDI) system
International distributor sees ROI, customer satisfaction soar with SOA-based solution
“Thanks to BizTalk Server and SOA, we are able to use SAP in ways we never could before—increasing our return on investment in that
technology.”Chris Meiser, Executive Vice President of Operations,
Tallard Technologies
Simple SAP Integration
Flexible, Scalable Architecture
Rapid Deployment with SOA
Path Toward the Future
UNESCO developed a flexible portal environment using Microsoft® Office SharePoint® Server 2007, Microsoft BizTalk® Server 2006, to respond quickly to enterprise needs while constructing a more controlled IT system
UNESCO wanted to progressively homogenize its IT environment, implement global standards, and create a global application interface while integrating its existing systems and applications.
UN Agency Retools IT System Quickly and Efficiently with Web Portal Environment
“Thanks to SharePoint Server and BizTalk Server, we can completely restructure our computer systems while still
responding to the pressing needs of different management functions at UNESCO.”
Gyula Bognar,Chief of IT Operations, UNESCO
EXPOSE SERVICE ENABLE
EXISTING IT YSTEMS
INFO
RM
ATIO
N
PR
OV
IDER
SCOMPOSE
HUMAN INTERACTIONS
Microsoft Integration Platform
Executives, Employees, Partners, Customers
Packaged, Custom & SaaS Applications, DBs, B2B, Web
INTEG
RATIO
N PLA
TFO
RM
COMPOSESYSTEM
INTERACTIONS
CONSUME VIA USER PREFERRED
CHANNELS
IN
FOR
MATIO
N
CO
NS
UM
ER
Microsoft Integration PlatformBest Practices: When to use what
INTEGRATION TYPE MICROSOFT PRODUCT
Building Services or Applications .NET Framework (WCF, WF, Dublin)
Exposing Existing Applications as Services BizTalk (WCF) Adapters, BizTalk Host Integration Server(HIS)
Business to Business Integration(B2B) BizTalk Server with BizTalk Accelerators
Application Integration(LOB Integration, Process Automation) BizTalk Server with BizTalk Adapters
Data Integration, ETL SQL Server Integration Services
Human Workflow, Presentation Integration SharePoint
Integrating with Sensors and RFID BizTalk RFID
Complex Event Processing SQL Server StreamInsight
Enterprise Service Bus(Loosely coupled Integrations) BizTalk ESB
Internet Service Bus Windows Azure .NET Services
Master Data Management SQL Server Master Data Services
Call to Action
INTEGRATE AUTOMATE SIMPLIFY
Eliminate redundancy and leverage what you already have
Reduce costs and errors and provide tighter compliance and control
Adapt in order to stay competitive and focus on innovation and value
COMPREHENSIVE | COST EFFECTIVE | PRODUCTIVE
MS BUSINESS INTEGRATION SUITE
© 2009 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
BizTalk ServerBroad Overview of Capabilities
RFID and Sensor Platform
Business Rules Engine
Business Activity Monitoring
Line of Business Connectivity
RELIABLE MESSAGING/
ORCHESTRATION
B2B Integrations
BizTalk Simplifies Interoperability With The “Out Of The Box” Components
“Adapters in the Box”
WebSphere MQ MSMQHTTPSMTPFileFTPPOP3 SOAPSWIFTHL7RosettaNetHIPAASQLWS* (WCF)SharePoint
PeopleSoftJD Edwards OneWorld
XEJD Edwards
Enterprise1Oracle EBS/DBSiebelTIBCO RendezvousTIBCO EMSSAPEDI/AS2• X12 and EDIFACT
support• Drummond
Interoperability Certification
Host Applications • IBM mainframe
zSeries (CICS and IMS)
• Midrange iSeries(AS/400)
IBM DB2 • Mainframe DB2
for z/OS• Midrange DB2/400• DB2 Universal
Database for open platforms (AIX, Linux, Solaris,and Windows)
Host Files - 85 more Adapters from 3rd parties
- BizTalk Adapters bundled in Dynamics
WCF + WF: Dynamic Service Orientation
Workflow
Workflow
ServiceInteraction between activities use parameter and are more tightly coupled
WF activities implement service behavior, while WCF provides service communication
Interactions between service and its client use messages and are more loosely coupled
Windows Application Server
• Evolution of WAS/IIS and Windows App Server role to run and manage WF and
WCF services• Continually ship app
server value as quickly as possible – first release: Dev10 wave
• Add additional releases through web downloads• It Just Works
• Monitoring and Control
• Tooling and Scripting• Enterprise-Ready
Extensions
Extensions(Codename “Dublin”)
Windows Server
.NETCOM+, DTC, MSMQ …
ASP.NET
WAS
WCF WF
“Dublin”
WCF and WF services
IIS
ASP.NET Web pages
Admin Tools(IIS Manager)
Admin Tools (IIS Manager)
Visual Studio
Syste
m C
ente
r
Challenges in the Mid-tier
“I want to get my WF and WCF services up and running easily - Why doesn’t it just work?”
“I want to easily monitor and control running WF and WCF services.”
“I really want better tooling and scripting.”
“I want enterprise-ready, reliable, scalable, manageable server for WF and WCF.”
SQL Server Integration Services
Call centre: Semi-structured data
Legacy data: Binary files
Application database
Alerts and escalation
Integration and warehousing are a seamless, manageable, operation. Connect, Clean, Transform and Load in a single, auditable process. Scales to handle heavy and complex data requirements. Data is routed by rules or error conditions for cleansing and conforming. Load data directly into any destination, from RDBMS to in memory ADO.Net
recordsets
SQL Server Integration Services
Text miningcomponents
CustomAdapter
Standardsources
Customcomponents
Merges
Data miningcomponents
Warehouse
Reports
Mobiledata
Cube
Scalable Platform– Connect to data– Multi-threaded architecture– Comprehensive
transformations– Profile your data– Cleanse your data
Extensible Platform– C# and VB.Net scripting – Reuse business logic– Embeddable tasks
– Visual Development Environment– Visual designer– Visual Studio scripting support
– Data Quality– De-duplicate data– Text mining
Integration ServicesEnterprise Data Integration Platform
Microsoft Confidential
Microsoft Integration Platform Customers
8500 Global Customers benefit from using BizTalk Server
81% of the Global 100
6 of the 8 largest U.S. Pharmaceutical Companies
4 of the 5 largest U.S. Electronics Parts Manufacturers
9 of 10 largest U.S. Telecommunications Companies
9 of the 10 largest Aerospace and Defense Companies in the U.S.
5 of the 8 largest U.S. Chemical Companies
4 of the 5 largest Railroads in the U.S.
9 of the 10 largest Insurance Companies in the World
Platforms In ActionDifferentiated on the outside with looks & design
Simplified on the inside with technology & mechanics
Real-World Benefits• Faster time to market• Ease of change• Increase in reusability and reduce
redundancy• Reduce TCO
Execution & Strategy • Sharing common platforms• Simplification & Layered approach
Changes Demand Enterprise Agility
107 106 105 104 1,000 100 10 1 Seconds
Trading analytics
Document transfer
Call center inquiries
Trade settlement
Build-to-order PC
Refresh data warehouse
Airline operations
Track financial position
Supply chain updates
10 seconds
Phone activation1 month 1 hour
Mail … Express … Fax … E-mail …IM3 days 5 seconds
24 hours
5 days 1 day
30 minutes 5 seconds
8 hours
20 minutes 30 seconds
1 day 5 minutes
1 day 15 minutes
3 days 1 hour
Gartner Group
Business Process Cycle Times have collapsed!
Enterprise Integration Landscape
INVENTORYCRM OPERATIONS
Composite Apps Web AppsHuman
WorkflowSQL Azure
Cloud App
CRM
SQL Azure
Cloud App
INVENTORY
Manufacturer
Retailer
SQL Azure
Cloud App
NETWORKING
Call Center
PARTNERS ENTERPRISE
Oracle DBUnix
SQL ServerWindows
DB2Z/OS
(BI)
ERP FINANCE
SQL ServerWindows
OracleSolaris
Cloud
SMART DEVICES OTHER EVT SRC RFID DEVICES
INVENTORYCRM OPERATIONS
Composite Apps Web AppsHuman
WorkflowSQL Azure
Cloud App
CRM
SQL Azure
Cloud App
INVENTORY
SQL Azure
Cloud App
NETWORKING
Call Center
ENTERPRISE
Oracle DBUnix
SQL ServerWindows
DB2Z/OS
ERP FINANCE
SQL ServerWindows
OracleSolaris
Cloud
SMART DEVICES
(BI)
Integration Landscape
Manufacturer
Retailer
PARTNERS
OTHER EVT SRC RFID DEVICES
B2B Integration
Data Integration
(ETL)
Presentation Integration
RFID & Sensor Integration
Cross Organization Messaging
Process Automation
App Integration
Complex Event Processing
Cloud App Integration