Daniel Corry TAR, Seagate CSS Creating a Competitive Advantage
with Cloud
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Market Trends Observations Key Takeaways Agenda
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Copyright 2014. Seagate Technology. All rights reserved. 3 Need
more capacity & capabilities; e.g., compliance, monetization,
analytics, preservation, and collaboration
Non-traditional/cloud-storage solutions from new vendors to fill
these gaps: -Commodity hardware -Open-source software -Extreme
automation -Ruthless standardization Data Growth Is a Major
Headache
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Copyright 2014. Seagate Technology. All rights reserved. 4 29%
improve backup/recovery 32% increase use of virtualization 32%
Source:2014 IT Spending Intentions Survey, Enterprise Strategy
Group, Inc. information security initiatives IT Top Priorities
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Copyright 2014. Seagate Technology. All rights reserved. 5 25%
manage data growth 23% use more cloud services 21% disaster
recovery initiatives Source:2014 IT Spending Intentions Survey,
Enterprise Strategy Group, Inc. IT Top Priorities
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Copyright 2014. Seagate Technology. All rights reserved. 6 52%
storage infrastructure 72% cloud services 52% virtualization
software Source:2014 IT Spending Intentions, Enterprise Strategy
Group, Inc. Key Investments
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Copyright 2014. Seagate Technology. All rights reserved. 7 59%
vmware share, 21% growth 66% x86 workloads are virtualized 25%
hyper-v share, 62% growth 15% deploy multiple hypervisors 100%
projected increase by next year Source: December, 2013 IDC
Virtualization Trends
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Copyright 2014. Seagate Technology. All rights reserved. 8 20%
plan to use cloud services 70% use cloud services today cloud
adoption is moving faster Source:2014 IT Spending Intentions,
Enterprise Strategy Group, Inc. than expected 13% spike from 2013
11% drop from 2013 Cloud Trends
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Source:2014 IT Spending Intentions, Enterprise Strategy Group,
Inc. Cloud Trends
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Observations
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What is Evolution?
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Evolution
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Efficiency & Performance 1985 Camaro IROC-Z28 (5.0L TPI)
0-60 mph 6.9 Quarter mile 15.0 2014 Chevrolet Impala LT (3.6L) 0-60
mph 6.1 Quarter Mile 14.6 2014 Chevrolet Spark EV 0-60 mph 7.8
Quarter Mile 16.1 Nostalgia doesnt help compete with newer, faster
technologies
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Cloud Revolution The New Deal for Storage Cloud Storage is where
virtualization was 5 years ago Today over 70% of x86 platforms are
virtualized Time to work with the server huggers -January 7, 2010,
Mark Bowker, ESG
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Copyright 2014. Seagate Technology. All rights reserved. The
Classic IT Problem 1 2 3 Be seen as a revenue generator, not a cost
center Do more Maintain Compliance and NEVER go down
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Copyright 2014. Seagate Technology. All rights reserved. The
Classic IT Constraint Classic solutions lock managers into
proprietary architectures for years Married to your storage
architecture Increasing need to keep everything online all the
time
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Access Security Control The Classic Cloud Constraint
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Access Security Control 2008-2011: Top 3 barriers of entry Cloud
solutions have matured Concerns have been relieved Nearly 90% using
or plan The Classic Cloud Constraint
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Competing With a Modern Strategy
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Main Aspects to Cloud Technology Virtualization Deduplication
Monitoring Replication Storage Tiering Expanded Svcs Monetizing
data New XaaS offerings Secured Data Anywhere Types IaaS PaaS SaaS
Features Elastic Reliable Virtual Availability Security Modes
Private Public Hybrid Source: EU CORDIS Service Options Backup as a
Service DR as a Service Data Tiering Service File Sync/Share
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Competitive Advantage Backup, Recovery, DR, and Data Tiering -Time
to results -Eliminating Down-time: Point-and-click loyalty
-Ubiquitous data access Recovery v. System Readiness -Application
ready on prem or in the cloud -Improve customer satisfaction
-Responsive v. Reactive
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OPEX v. CAPEX Optimize budget spend Eliminate costly maintenance
Extension of IT staff DR Validation Testing Assessments
Virtualization flexibility Physical to Virtual Quickly and
efficiently spin up servers/applications Data Center Certification
SSAE 16, SOC 2 Value of Cloud Systems & Solutions
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April 13, 1992 Chicago River Underground Flood shuts down
businesses for weeks Actual physical losses estimated at $1.95B
Chicago Mercantile Exch shutdown lost an estimated $25B in trading
Hundreds of small businesses never reopened. Two out of five
business experiencing a disaster, go out of business within five
years. Business continuity plans and disaster recovery services
ensure continuing viability Gartner DATA protection, recovery and
resumption Critical to IT centric recovery solution Business may
place this secondary on its list (Forrester Report) Reality
Check
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~$11 Billion in Damages 312 twisters, 7 states, 226 occurred within
a 24-hour period Tornado: 4/25/11
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Hurricane Sandy: 10/29/12 $20 Billion Affected 24 states Estimated
insured losses Second only to Hurricane Katrina Wall Street
Journal, Nov. 2, 2012
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Power What about my critical applications if the power is out for
longer than 12-24 hours?
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Staff What if my IT team cant get to the Data Center?
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Tape Storage Where are my Tape Backups stored? How quickly can I
access them?
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Business Needs Source: Gartner Group Backup alone, will not achieve
sub-24 hour recovery Businesses Demand Sub 24-Hour Recovery
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Choosing the right type of cloud can help mitigate your risks!
Infrastructure as a Service (IaaS) can only solve part of problem
Disaster Recovery as a Service (DRaaS) -Addresses all the
challenges -Economies of scale -All DR resources are provided
-Offsite team to manage your recovery The Cloud Can Help
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Recovery Time Cost $ $$$$ WeeksSeconds Cold site Warm site Hot site
Cloud v. Legacy Strategies HoursDays
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Cost $ $$$ $ WeeksSeconds Cold site Warm site Hot site Yours,
Theirs, or Ours Cloud v. Legacy Strategies HoursDays Shared
Infrastructure Private Infrastructure and/or
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Key Takeaways
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Identify Workloads -Data Protection -File Share -Data Tiering
-CRM/Office Support Creating Value With Cloud
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Security Concerns -Physical Access -Encryption -Geographic data
dispersion Yours, Theirs, or Ours -Private, Public or Hybrid
Creating Value With Cloud
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Copyright 2014. Seagate Technology. All rights reserved. 36 DIY
v. Converged Solutions Open source v. Proprietary Hybrid approach,
on/off prem, federated Creating Value With Cloud
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Seagate CSS group Seagate Cloud Systems and Solutions provides the
tools to compete in todays marketplace: Private Cloud Public Cloud
High Performance Computing Components and Services
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Truly Unique Combination! CSS Competitive Advantage Majority of
cost = disk & systems Disk drive innovation opportunity >
2,000 petabytes of storage shipped in 2013 Cloud Storage Expertise
43,000+ cloud storage customers
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Copyright 2014. Seagate Technology. All rights reserved. 39
Seagate CSS Systems and Solutions Private Cloud Solutions installed
in Customer data center Operated by Customer or by Seagate Flexible
financing / ownership options Performance Computing Market Leading
Solutions High Quality Components Solutions for DIY Customers High
quality building blocks Services Disk based storage Flash storage
Object/File Storage Appliances and Hardware Reference Designs
ClusterStor Lustre Based Solutions CS-1500 CS-6000 & CS-9000/T
Secure Data Appliance Hadoop on Lustre Connector Components for
custom HPC solutions StratoStor OneStor Modular Enclosures Embedded
Storage Platforms Embedded Application Platforms StrataStor
Enclosures StrataStor Racks Disks and Flash Public Cloud Services
provided over the Internet Solutions are installed in Seagates data
centers eVault Cloud Services Plug n Play NAS Gateway Bottomless
and Forever Object Storage Service Hybrid
