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Danny Shepelwich Resume
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• Adobe Master Collection • Consumer Segmentation • Audio/Visual production
• IMS/Simmons • Focus group moderation • Quantitative survey creation
and analysis
Category Experience: Digital Services, Hardware, Software, Alcohol, Automotive, Fashion, Packaged Goods,
Banking, Hygienic Goods, QSRs, Hotels and Travel.
Account Planning Intern, Razorfish New York, NY Summer 2010
• Researched attitudes and trends for digital banking and Near Field Communication for Citibank. • Won an intern campaign integrating digital elements into Starwood Hotels Preferred Guest loyalty program. • Created consumer profiles and analyzed trends for fashion brands such as J. Crew and Ralph Lauren. • Analyzed trends in social/digital gaming habits for Axe bodywash.
Marketing Assistant, Virginia Western Community College Roanoke, VA 2008
• Wrote television and print advertising copy • Set up and administered VWCC booths at events and career fairs • Worked with videographers to shoot Virginia Western commercials • Contributed and wrote press releases for external mediums and internal newsletters • Worked with printing presses, local television network affiliates, and video editors
VCU Brandcenter, Richmond, VA M.S. Mass Communications – Communications Strategy 2011 • Won mock pitches including Lenovo PC and Noxzema campaigns and Colgate media plan • Developed strategy for a Ritz Crackers campaign featured in CMYK #50 • Created a Red Bull TV spot that earned Best in Show Award at the first year Golden Eraser Awards • Uncovered and analyzed different consumer segments through various anthropological techniques • Learned to integrate digital into account strategy
Radford University, Radford, VA B.S. Public Relations. Minors: Marketing, Advertising 3.8 GPA
• Account Executive, Winner of Radford Media Campaign, "Highlander Hype” • Presenter, Big South Undergraduate Research Symposium • PR Director, National Student Advertising Competition
• Problem Solving
Danny Shepelwich 540-588-2650 [email protected] sheptacular.com
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