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Twitter, Inc.
MOVE PEOPLED R I V E C A M P A I G N S F U R T H E R & F A S T E R
W I T H T W I T T E R
@DaraNasr
@TwitterUK
Barack Obama@BarackObama
Four more years.pic.twitter.com/bAJE6Vom
Twitter, Inc.
L2012 Pool Camera@L2012PoolCam
I must have spent too much time underwater. I’m seeing double@MichaelPhelps. #London2012 pic.twitter.com/ZEwX3zBh
Twitter, Inc.
Samuel L. Jackson@SamuelLJackson
Like I said before, those BRITS are some PEDALIN’ RECORD BREAKIN’ MUTHACYCLINPHUCCAS!! Congrats UK!
Twitter, Inc.
Chris Hoy@chrishoy
@SamuelLJackson Probably my favourite tweet of all time.Thanks!
Twitter, Inc.
Twitter, Inc.
Drizzy @DrakeThe first million is the hardest.
Twitter, Inc.
T. Boone Pickens @boonepickensThe first billion is a helluva lot harder RT @Drake: The first million is the hardest.
Drizzy @DrakeThe first million is the hardest.
Twitter, Inc.
Drizzy @Drake@boonepickens just stunted on me heavy.
T. Boone Pickens @boonepickensThe first billion is a helluva lot harder RT @Drake: The first million is the hardest.
Drizzy @DrakeThe first million is the hardest.
Twitter, Inc.
Labour Press Team Send out a search party - @LibDemPress haven�t tweeted since July 13th.
1 Aug @labourpress
Lib Dem Press Office @labourpress Sorry, we�ve been busy running the country. #Coalicious
1 Aug @LibDemPress
Labour Press Team @LibDemPress yes, that�s going well. Keep up the good work.
1 Aug @labourpress
Twitter, Inc.
Twitter is the shortest distance between you and what interests you most
Twitter, Inc.
Twitter is the shortest distance between you and what interests you most
Twitter, Inc.
Twitter is the shortest distance between you and what interests you most
@
Twitter, Inc.
Twitter is the shortest distance between you and what interests you most
@#
Twitter, Inc.
X FACTOR
Twitter, Inc.
X FACTOR
Twitter, Inc.
Twitter moves brand messages further and faster
Twitter, Inc.
Twitter users engage
1-3% Twitter11-15% with a Promoted Trend
0.07% Standard Display
Twitter, Inc.
Twitter users convert online
3x higher download rate (vs. industry average)
4x more earned downloads (via Promoted Tweets)
92% deemed heavy users (opened app 3+ times)
campaign results
Twitter, Inc.
Twitter users convert offline
49% av. engagement rate
+68% in-store check-in
campaign results
Twitter, Inc.
Twitter users share
charity live event video new product group buy sale fun comment photo freebies
57%
51%48%45%45%45%43%42%
39%
What do Twitter users retweet?
source: Compete UK, 2012
Twitter, Inc.
LGNECTAR
Paid media amplifies all actions
Twitter, Inc.
Paid media amplifies all actions
Twitter, Inc.
Paid media amplifies all actions
Twitter, Inc.
4x higher unique reach
2.5M
2.0M
1.5M
1.0M
0.5M
days
LG
Nectar
Source: Twitter UK Internal, Q3 2012
Twitter, Inc.
Walking the floor with customers
Twitter, Inc.
Ashley Roberts@AshleyRoberts61
Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats?
O2 rewrites crisis management
Twitter, Inc.
O2 in the UK@O2
@AshleyRoberts61 She says no thanks.
Twitter, Inc.
From 155 to 13.5K new daily followers
Twitter, Inc.
Shifting brand perception
9 Jul 2012 12 Jul 201210 Jul 2012 11 Jul 2012
450k
50k
150k
250k
350k
love
anger
happinesssadness
network outage
Twitter, Inc.
Tunde@Tunde24_7
@O2 bastard big man ting I swear direct me to your owner what happened to my internet connection fam mans having to use wifi and dat
Twitter, Inc.
O2 in the UK@O2
@Tunde24_7 Have you tried to reset the router ting fam, so mans can use the wifi and dat?
Twitter, Inc.
Twitter, Inc.
ADIDAS
Twitter, Inc.
Twitter, Inc.
Twitter, Inc.
Twitter, Inc.
Powered by Tweets
Twitter, Inc.
Twitter, Inc.
Twitter, Inc.
LG
Twitter, Inc.
LG
Twitter, Inc.
Twitter is the shortest distance between you and what interests you most
Twitter, Inc.
MOVE PEOPLED R I V E C A M P A I G N S F U R T H E R & F A S T E R
W I T H T W I T T E R
@DaraNasr
