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Effective Public Communication Following EmergenciesUnderstanding the risk environment and educating across the prevention, preparation, response and recovery spectrumCampbell Darby DSC AM Director General Emergency Management AustraliaContext A social contract between Governments and theirsociety Challenges of the “Information Age” and the social media landscape Public expectations In complex crises how do we service the requirements levied by differing events, audiences, outc
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Effective Public Communication Following Emergencies
Understanding the risk environment and educating across the prevention, preparation, response and
recovery spectrum
Campbell Darby DSC AMDirector General
Emergency Management Australia
ContextA social contract between Governments and
their societyChallenges of the “Information Age” and the
social media landscapePublic expectationsIn complex crises how do we service the
requirements levied by differing events, audiences, outcomes, and expectations.
Australian Strategies• National Strategy for Disaster Resilienceo Risk information to
enable better decision making at all levels
• Consistency in leadership messages, warnings and preparatory advice
• Education programs
• Multi layered communications
Some Takeaways
Be prepared to sell the hard messageUse verbal picturesRefresh the messages regularlyOnce you have the credible spokesperson who
connects with the public – hang onto themOnce in the media space – fill it and stay there
(there are multiple information sources for the public – understand them)
Information will be out there – work with that and value add to join up the pieces
Risk education during the peace – will ease your task during the crisis.
Thank You