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DAREBUSINESS PLAN
Philippine FONTAINE - Vincent HAMELLE - Bertrand HUAULT-DUPUY - Adrien GUINGAND
Limited company
• 1 web designer
• 1 marketing director
• 1 system developer • 2 match workers
Mission Statement
• We strive to save marriage by facilitating meeting people with a same goal, with discretion and awareness.
Vision
• We strive to be the most trusted european adultery dating website, helping married people feeling better by providing them an efficient website where they can meet, share and get to know each other.
• Make the adultere less taboo, without make it a generality.
Values
• Discretion
• Authenticity
• Security
• International
Objectives
• To create a platform where married people can meet
• Attract most european countries in our market • Become the leader of extramarital dating site
• To have more than 500,000 members at the end of the first year
Personnel
• We are four partners :– Bertrand, financial director – Philippine, marketing and communication director – Adrian, IT and customer care manager– Vincent, creator and CEO
• Call center of 1OO agents.
Service
• Online dating service for married couples.• Free registration (first week : free trial)
For non-premium membership :Fill out your personal informationDevelop your profile with discretionContacting members you are interested inEvaluate other members
Service (2)
• For premium membership :– Switch to the matchmaking process– Longer questionnaire to fill out– 7 compatible recommendations a day (compatibility algorithm)– Guided communication process
Rates : 1 month – 100 €3 months – 150€6 months – 180€12 months – 230€
Market
• Fast growing market • The concept is fairly new• Some competitors in our specific market – Extra marital websites :
Private Affairs Service Illicit Encounters Gleeden
Market (2)
- Dating websites : I love
MeeticDating Café
- Matchmaking websites :
E darlingParship Meetic Affinity
Market (3)
• Target group
– Demanding married couples or singles
– Age: 30-60 years old on average
– User with medium to strong purchasing power
– People looking for a serious and discrete extramarital relationship
• Differentiation
– Hard to find on Google– Special switching
button to hide the website page
– Use of both dating and matchmaking processes
Advertising
ROI optimization by dedicated online marketing team :
Banner/placement-optimization
Age & time targeting optimization
Special offers for partner‘s users
Spill-over effects from other marketing channels
Online
Flyers in hotels
Search-engine optimization
Database mails
Revenue Share 50:50
Online
• Banners : it will depend on the size, animated or not ?, in which site (depend on it success, views, clicking…)
Alibi’s websiteGood deal websitesPress website (GQ, Glamour…)Streaming websites
• Backlinks
Flyers in hotel
• 0,15 € / card• 3 different pictures• 10 000 cards = 1.500€ TTC• First two months : in 20 hotels • Depending on the results : increase of our selection.
SEO
• 4 months contract :99€/month
• Website technical audit15 key expressionsNETLINKING : creation of links during 4 months.Positionment follow and monthly report.
Promoting Tools
Marketing Plan
ServiceOnline dating websitePriceFrom 20€ to 250€PromotionAdvertising toolsPlace Internet platform
Dare – “From a startup to one of the market leaders in Europe”
20
Jun-11Jul-1
1
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
Jan-12
Feb-12
Mar-1
2
Apr-12
May-1
2Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-130
20406080
100120140160
Employees
Dare is founded
Dare closes one of the largest “pre-launch” financings in
English internet history
Milestones of the Dare history
Launch of www.dare.uk
Launch of www.dare.fr
Launch of www.dare.es
Launch of www.dare.bl
Launch of www.dare.nl &
www.dare.se
Concept development
in Eastern Europe
Advertisement starts in England
Increase of new entrants
First success couple
First wedding
Launch of www.dare.de
&www.dare.ch
Stay faithful…to your desires
WWW.DARE.UK
« Don’t Hesitaste » campaign
WWW.DARE.UK
Do Not Hesitaste
WWW.DARE.UK
WWW.DARE.UK
The only way to get rid of temptation….
is to yield to it...
Forecast1st trimester 2nd trimester 3rd trimester 4th trimester TOTAL
1st year
UK: 400 UK: 700 UK: 1,100FR: 300
UK: 1,800FR: 600
2,400331,200€
2nd yearUK: 2,200FR: 1,000DE: 450
UK: 4,000FR: 1,300DE: 900
UK: 6,000FR: 1,800DE: 1,500
UK: 8,000FR: 2,300DE: 2,000
12,3001,697,400€
35% premium (180€ for a year) => 151,200€ 774,900€ 65% basic (100€ for a year) => 180,000€ 922,500€
Costs
Fixed:• Computers: 13 for 10.000€• Bills: 400€/month
Variable:• Advertising: Flyers in Hotel 1.500€
SEO 300€ Banners 50.000€
Employees8 trainees 400€/month4 employees 1.000€/month1 employee/IT 1.400€/month
13 computers 10.000€
4 personal computers
Employees
1st Year
101.200€
UK 2 employees 4 trainees Bertrand & Vincent
FRANCE 2 employees 4 trainees Philippine
- 1 employee/IT - Adrien
Salaries 62.800€ 38.400€ -
Employees 2nd Year/Forecast
146.400€
UK 2 employees 4 trainees Bertrand
FRANCE 2 employees 4 trainees Philippine
GERMANY 2 employees 4 trainees Vincent
- 1 employee/IT - Adrien
Salaries 88.800€ 57.600€ -
Incomes
Banner/placement-optimization
Backlinks
Subscriptions : Normal / Premium
Incomes
• Subscriptions : Normal / Premium
1st Year:331.200€
2nd Year:1.697.400€
Incomes
• Banner/placement-optimization :
1st year : 5.000€/month2nd year: 15.000€/month
Incomes
•Backlinks:
75.000€ ?
Stay faithful… to your desires !