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Darlington Town Centre. Business Improvement District BUSINESS MEETING August 2011. Why Am I Here?. This directly effects you Make an informed decision To understand your priorities for the Town Centre To ensure the Business Plan reflects your need - PowerPoint PPT Presentation
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Darlington Town Centre
Business Improvement District
BUSINESS MEETING
August 2011
Why Am I Here?
• This directly effects you
• Make an informed decision
• To understand your priorities for the Town Centre
• To ensure the Business Plan reflects your need
• Initial consultation complete – Business Plan binding
• What do you want and how much are you prepared to pay
• Doing nothing is not an option
What is a BID?
An arrangement whereby business get together, decide what additional improvements they want to make, how they are going to manage and deliver those improvements and what it will cost them. This all goes into a business plan which is voted on by all those who would have to pay. The BID can last for a maximum of 5 years and must be able to demonstrate how it has benefited businesses who
have funded it.
Impact of BIDs
•140 BIDs
•30 reballots (100% success)
• 74% vote in favour
•75,000+ businesses
•£300m investment
•20% additional income
BIDSafety & Security Cleansing & Maintenance
BID ProjectsMarketing & Promoton
Access
BID Projects
Business Support
Insurance
Trade Waste
Recycling
Press/Media Buying
Recruitment
Networking
Awards
Benefits of a BID
• Business Performance Up• Business Costs Driven Down• Capital Value of Assets• Business Control & Accountability• Proper Business Planning• Achievable Projects• Realistic Funds• Maximum Value from Existing Services• Additional Funding• No Freeloading
Benefits of a BID
Benefits of a BID
Darlington BID Area
• 808 Organisations in TotalRetail (70%)
Food, Drink, Entertainment (12%)
Office/Commercial (12%)
• Total Rateable Value of £21m
What’s Happened So Far?
Phase 1:Feasibility
Apr-May 2011
Phase 3: Business Planning
Apr-July Phase 4: Campaign
Jan-Mar 2012
Phase 3:Feasibility
Oct – Dec 2011
Phase 2: Wide Consultation
Jun-Sep 2011
Key Consultation Findings
• Over 70% considered marketing important
• Litter, Chewing Gum, Graffiti a priority
• Preventing Anti Social Behaviour, Property Damage, Shoplifting
• Availability of Car Parking & Pricing
• Central procurement of Trade Waste, Recycling and Advertising Buying a Priority
Project Areas
• Marketing & Promotion
• Cleansing & Maintenance
• Safety & Security
• Access
• Business Support
Your Priorities?
Phase 3: Business Planning
Apr-July
If You Had £300,000, How Would You Spend It?
Your Choice?
Phase 3: Business Planning
Apr-July
On the basis of what you have heard here today, would you vote
yes or no for a
Darlington Town Centre BID?
Any Questions?
Phase 3: Business Planning
Apr-July
Thank You For Your Time