DARRELL RICH www.linkedin.com/in/darrellrich602-882-5695 | 7129 W. Katharine Way, Peoria, AZ 85383 | Darrell.Rich@gmail.com

REGIONAL MANAGER

EXECUTIVE SUMMARYSALES & PEOPLE LEADERSHIP – OPERATIONS & CLIENT MANAGEMENT – P&L OVERSIGHT

20 years expertise as a Consultative Sales, Operations & General Management leader, skilled in sustainable revenue and income growth dynamics. Leads entrepreneurial and performance driven culture through innovative strategic thinking & profitable implementation for high performance teams in Sales, Operations and Business Development. Bilingual solution driven manager, with multi-million dollar budget and P&L experience focused on exceeding revenue, income, and profit margin goals while improving operational efficiency, reducing total costs and driving quality improvement. Visionary executive with excellent people skills, leading to effective team coaching and communication that drive a positive organizational culture. Facilitates strategic collaboration to enhance value, execute business plans and reorganize business functions to deliver high level productivity and profitability.

CROSS FUNCTIONAL SKILLSDynamic communication and people skills to identify, analyze and define client and company needs to create long term client value and profitable client relations. Develop and sustain successful business cycles and culture. Comprehensive & Innovative Leadership Strategic Vision, Planning and Implementation Mentoring, Coaching & Team Building Multi Department P&L and Budget Management

Revenue, Income and Profit Margin Growth Startup, Turnaround and Change Management Relationship Building & Communication Problem Solve, Analyze Data & Critical Thinking

PROFESSIONAL OVERVIEWFINANCIAL ADVISOR FOR 3 MAJOR FINANCIAL SERVICES FIRMS 2010- PRESENTWaddell & Reed (’14-Present); Edward Jones (’12-’14); Merrill Lynch Wealth Management (’10-’12)Work with individual clients to assess financial risk against short/long-term goals and define financial/investment plans; incorporates risk tolerance, timeline, and retirement goals into client wealth management strategies.

Manage, aggregate & consolidate high net worth client assets to achieve designated client goals. Facilitate client’s long/short-term needs by creating comprehensive financial portfolios and plans. Cultivate strong client relationships and deep understanding of their financial resources to properly advise--

especially during periods of market volatility and economic fluctuations. Completed Series 7, Series 66 and AZ Insurance licenses

DOMINION ENTERPRISES 2004-2010SW Regional Manager-- Phoenix, AZ (’07-’10)Cross functional, multi-state leader for multimedia publishing company that included digital media sales for multiple internet sites, print publications, distribution networks, operations and inbound & outbound consultative sales teams.

Identified and implemented over $1,000,000 in annual total cost savings through process improvement initiatives, operational consolidations and improved efficiencies

Lead 9 direct report managers, over 100 employees & managed $12,000,000 in revenueGM—Houston, TX (’05-’07) Directed dramatic market turn around with revenue growth of 27%, income growth of 63% and profit margin

growth of 55% for a total profit margin of 48%. Mentored 3 Sales Reps to all finish in top 26 in country (out of 350+)

GM--Jacksonville, FL (’04-’05) Increased revenue by 30%, net income by 56%, and profit margin to 44.5%, exceeding goals and setting records

in all categories Directed operation to TOP 4 finish (out of 53) NATIONALLY in 5 of 6 performance metrics

WORLD SAVINGS 2001-2004District Manager—Jacksonville, FLDirected all business, sales & hiring/training operations. Developed and delivered sales, marketing, product, and training presentations. Increased market share through strategic planning, implementation & business development. Increased YOY unit sales by 81% & YOY revenue by 94% through training, innovative sales & client management

techniques and strategic planning & partnering Oversaw total annual sales volume of $53.7 million and grew per unit dollar volume sales by 13% Managed TOP 6 revenue & income production months and 8 of TOP 10 in history of Jacksonville District

ADVANTAGE WIRELESS 1999-2001Area Manager—San Antonio, TXDesigned and lead startup market launch of multi-unit retail dealer network, business development and product branding for the Central Texas markets in highly competitive wireless telecommunications and mobile phone industry.

Achieved 142% of revenue budget & grew per store sales by 78% through dynamic relationships & networking, strategic initiatives, growth of brand awareness and creative sales & marketing

Managed 40 stores and grew market to Top 6 in country within 13 months of launch through performance based incentive programs

Established and implemented training, communication, marketing, and sales performance tracking protocols

BOARD EXPERIENCEPHOENIX BUSINESS & WORKFORCE DEVELOPMENT BOARD OF DIRECTORS 2009- PRESENTChairman (‘12-Present)Vice Chairman (‘11-‘12)Director (‘09-‘11)Partners with City of Phoenix Community & Economic Development Department to find practical, daily employment and business solutions; defines and directs policy for city workforce programs to drive business growth and hiring.

Lead the successful transition of Phoenix Workforce Connection operating under the Workforce Investment Act of 1998 to the Workforce Innovation and Opportunity Act of 2014, effective July 1, 2015

30,877 Job Seekers assisted through PWC Workforce Development Services during Program Year 2014 Commissioned & implemented 3 year Strategic Plan in July 2014 focused on business demands, workforce

training, board initiatives and achievable, repeatable solutions Opened a cutting edge Phoenix Business and Workforce Development Center in May 2013 Launched multiple business led Sector Strategy cohorts (Healthcare, Cyber Security, Clean Energy, etc.)

NATIONAL ASSOCIATION OF WORKFORCE BOARDS (NAWB) 2014- PRESENTDirector (’14-Present) Advocate at a national level for local and statewide workforce systems & boards Promote best practices at annual national forum of 1500 workforce professionals & private sector volunteers Provide financial expertise and insight as a member of the organization’s Audit Committee

LANGUAGE SKILLSBILINGUAL ENGLISH / SPANISH

EDUCATIONBRIGHAM YOUNG UNIVERSITY – BA, INTERNATIONAL RELATIONS