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Over the last decade, marketers have developed a growing need to track their competitors’ digital marketing efforts in order to stay ahead of the curve. Yesmail has delivered on this necessity with Yesmail Market Intelligence, the first-of-its-kind tool that enables users to track their competitors’ digital campaigns from one centralized, user-friendly interface. Enhanced Yesmail Market Intelligence features allow marketers to analyze campaign data, and identify trends and winning marketing tactics. Based on these insights, marketers can develop truly informed multi-channel strategies that consistently outperform their competitors. Presenter: Steve True, sr. digital sales strategist, Yesmail @Yesmail
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Learning From Your Competitors Means
Outperforming ThemSteve True
Sr. Digital Sales Strategist
October 24, 2012
“Check everyone who is your competition. And don’t look for the bad. Look for the good…everyone is doing something right."
Sam Walton, Founder & First CEO,
The Case for Competitive Intelligence
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• Measure how email marketing drives social engagement• Draw inspiration for promos, creative, deployment tactics• Evaluate real-time campaign performance metrics against
competitive set• Create proactive campaigns using industry- and
competitor-proven strategies• Craft reactive campaigns with appealing counter offers
What YOU Can Do with Competitive Intelligence
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Essential Digital Campaign Components
CompetitiveIntelligence
MessagingDigital
Channel
Deployment Day / Time
Deployment Frequency
Engagement
Creative
Competitive Intelligence can optimize all key components of digital campaigns
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What do you do?
So your boss wants a competitive analysis…
Market Intelligence 2.0
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Spying on Your Competition Has Never Been Easier
Major clients:
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• Key Benefits:– A user-friendly, centralized dashboard– Real-time monitoring of marketing campaign deployments across major
digital channels—email, Facebook, Twitter, YouTube, Google+– Customizable feed of campaign data
• Dynamic data filters based on vertical, channel, competitor, campaign, keywords, engagement score, or time frame
• In-depth metrics: data analytics, segmentable by campaign, marketer, channel, engagement and much more
• Monitor email marketing messages competitors send to different audience personas based on geographical region, age, and gender
Outperform Competitors with Market Intelligence 2.0
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Feed
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Marketing Profile
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• Keyword search function and real-time notifications• Searchable and growing database of 5,000,000+ campaigns• Track historic campaign performance• ‘Star’ successful campaign themes and offers from top-performers• Measure daily growth of competitors’ social followings, as well as engagement—likes,
shares, comments, favorites, views
Informed Strategy Drives Improved Performance
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• Comparison feature provides:– Side-by-side comparison of up to 4 different marketers at a time– Comparison analytics based on campaign engagement, deployment volume,
deployment date and time, all the way down to hourly level– Interactive charts link directly to campaign feeds
• Export detailed reports into PDF and CSV formats
Visualize and Present Competitive Insights
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• Giving a complete picture of the competitive and industry landscape• Allowing marketers to:
–Evaluate how email marketing campaigns drive social engagement–Gauge competitive campaign effectiveness on multiple levels and across multiple channels–Adapt deployment and content strategies based on insights drawn from competitors’ lucrative campaigns
Competitive intelligence leads to better ROI by…
Steve TrueSr. Digital Sales [email protected]
www.yesmail.com1-877-YESMAIL
To see actionable insights for this holiday season based on data from Market Intelligence,
download our new Consumer Online Behavior Report: www.yesmail.com/surveyreport.
