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HellotoallthoseDASHfortheSTASHhostsjoiningusonthiswebinartoday…we’re
excitedtohaveyou!
We’regoingtoexplainhowtheDASHworks,showwhathasworkedforotherhosts,
brainstormwithyouonplanningandpromoDngyourevents,andalsoansweryour
quesDonsinthenext45minutes.
MynameisJoanneKusterandIamtheprogramcoordinatorforDASHfortheSTASH
andalsothecreatorofthecontest.PleasefeelfreetocontactmeatanyDmewith
yourDASHquesDons.Solet’sbegin….
1
WhatexactlyisthisDASHfortheSTASH?
TheDASHisaninvestoreducaDonandprotecDonprogramandpostercontestthat
armsinvestorswiththeunbiasedandnon-commercialinformaDontheyneedto
makecrucialinvesDngdecisions.DASHfeaturesaseriesofinformaDonalposters
postedinparDcipaDngDASHhostlocaDons.TheDASHprogramisinitsfourthyear.
WecreatedtheDASHspecificallyfororganizaDonssuchaslibraries,andothers,who
reachconsumerswithunbiasedinvesDngresources.
Duetoitspopularity,theDASHhassinceexpandedtoincludecolleges,workplaces
andotherswhooffereducaDonalprogramstoconsumers.
DASHexplainsinvesDngconceptsanditis
--Afunwaytoengageyourpatrons
--Achancetopromoteyourinvestorresourcesandbooks
--OffersanincenDve–one$1,000IRAcontribuDonin7statesandDistrictof
Columbia
--ThehostlocaDonwiththemostcontestentriesineachjurisdicDonwillbegivenas
$100contribuDonfromtheIPItobeusedtowardtheirinvestoreducaDonresource
collecDon.
--Providesbasic,unbiasededucaDonon4invesDngtopics
2
Eachtopicisfeaturedinacolorfulinfographicformat.Ourcontentfocusesonthe
basicsofinvesDngwhichhasbeenresearchedandverified.
Thefirstonehighlights
Howtofindafinancialadvisorandwhattolookfor.
3
Thesecondposterdiscusses:
Iinvestmentfeesandwhataconsumermightbepayingfortypicaltypesof
investments.
4
The3rdposterfocuseson:
howtoavoidinvestorfraudanddetailssomeofthecommonscamsoutthere.
5
Andfinally,the4thpostertalksabout:
buildingyournestegg,parDcularlyhighlighDngthetypesoftoolsaninvestorcanuse.
6
TheDASHfortheSTASHisofferedfreeofchargeforthosewhorequestit,thankstooursponsors.ItissponsoredbytheInvestorProtecDonInsDtuteandStateSecuriDesAdministratorsintheparDcipaDngstates.ItiseducaDonalinnatureandisnotascam.
TheInvestorProtecDonInsDtuteisanindependentnonprofitorganizaDonthatadvancesinvestorprotecDonbyconducDngandsupporDngresearchandgroundbreakingeducaDonprograms.IIservesasanindependentsourceofunbiasedandnon-commercialinvestoreducaDonmaterials,andworkscloselywiththeStateSecuriDesAdministrators.Learnmoreatwww.iInvest.org.
IPIdoesnotsellanything,nordotheycollectnamesforamailinglist.IPIisfundedfromfinesawardedininvestorfraudcases,withtheexpresspurposeofinvestoreducaDonandprotecDon.
TheStateSecuriDesAdministratorsfocusonhelpingresolveinvestmentproblemsandhandlingquesDonsaboutsuspiciousinvestments.PartoftheirjobistoprotectinvestorsbyofferingfinancialeducaDon,whichiswhytheychosetoofferthe2017DASHfortheSTASHprogram.Thesegovernmentagenciesalsodonotsellanyinvestmentproducts,norgainmonetarybenefitfromsponsoringtheDASH.YoucanidenDfyyourStateSecuriDesAdministratorviatheNorthAmericanSecuriDesAdministratorsAssociaDon(NASAA):www.nasaa.org/aboutus/contact-us/contact-your-regulator
DASHisagreatwaytoeducateyourcommunityaboutsavingandinvesDngforreDrement.Thisisanon-commercialprogramWedonotcollectnamesformarkeDngpurposes.WerequireallhostsandspeakerstoagreenottosellfinancialproductsorservicesaspartoftheDASHprogram.DASHisalearningtool,notasalesopportunity.TheDASHisnotascam-itisaneducaDonalprogram;butitisgoodthatsomeoneshouldbewaryofcontests,isn’tit?
7
Thisyear,theDASHfortheSTASHcontestwillbeheldinAlaska,Florida,Iowa,
Kentucky,Ohio,Pennsylvania,Wyoming,andtheDistrictofColumbia.
Thosewhowanttohostjustfilloutthesurveyattheirstate’slink….justlikeyouall
have.ThesebecomethequalifyingsitesandbranchlocaDonsthatwillhostevents.
Sitescanbelibraries,classrooms,workplacesandotherorganizaDons.
•DASHhostswillreceivecontestmaterialsfromme,theprogramcoordinatorforthe
DASH
•Then,theypromoteandhosttheirownevents
•Wedotherest.
8
WhocanentertheDASH?
ThecontestisforbeginnersandseasonedinvestorsinthesejurisdicDonslistedonscreen.Of
these,8,5parDcipatedlastyear.
Our2016DASHwinnersrangedinagefrom18-61.Tobeeligibletowinisnotabout
age,butaboutbeingabletocontributetoanIRA.ThoseeligiblemustmeetIRS
requirementsofbeingabletocontributetoanIRA,whichincludeshavingatleast
$1,000inearnedincomefortheyearandbeingyoungerthan70.5.
WeojengetaskedifstaffatthehostlocaDoncanenter.That’sfinewithus.Only
thoselistedasyourcontactonoursurvey(youfilleditout)andothersacDngas
projectprincipalsarenoteligibletowin.Butyoucanentertolearn!
ParDcipantscanenterthecontestmorethanonce,andtheyojenlearnsomething
neweveryDme.However,aparDcipantcanonlywinonce.
9
InlisteningtofeedbackfrompreviousDASHhosts,weareincreasingtheDmetoentertheDASHthisyear.EachstatesecuriDesadministratorchosetheDmeperiod,whichIhaveonthescreen.YoureventmustfallwithinthesedatesforyourstateorjurisdicDon.Yourowneventcanlastamaximumof2months,orshorterifyourstatedeadlineisshorter.
Alaska:LocaDonschoosecontestdatesbetweenApril1-October31,2017.(Contestmustbeaminimumofoneweekandmaximumoftwomonths.LocaDoncanruncontestmorethanonce.
Florida:LocaDonschoosecontestdatesbetweenApril1-October31,2017.(Contestmustbeaminimumofoneweekandmaximumoftwomonths.LocaDoncanruncontestmorethanonce.
Iowa:April1-May31,2017
Kentucky:August1-September30,2017Ohio:LocaDonschoosecontestdatesbetweenApril1-October31,2017.(Contestmustbeaminimumofoneweekandmaximumoftwomonths.LocaDoncanruncontestmorethanonce.
Pennsylvania:LocaDonschoosecontestdatesbetweenApril1-October31,2017.(Contestmustbeaminimumofoneweekandmaximumoftwomonths.LocaDoncanruncontestmorethanonce.
Wyoming:April1-30,2017andSeptember1-30,2017.
DistrictofColumbia:April18-June18,2017
10
Solet’scoverthebasicsofhowsomeoneactuallyenterstheDASH.
Enteringisstraighmorward,butyoumaygetaskedtoexplainit.
Toenter,parDcipantsfollowthesebasicsteps………..
First….
11
1. Findandreadthe4postersdisplayedatyourlocaDon;thisshould
takesomeoneabout5-10minutesperposter,dependingonhow
quicklytheyread.Incidentally,thisisnotateameffort,but
specificallyforonepersontoenter.
YoushouldalsodisplaythisRulesposterneartheposters.
12
2.Usingacellphoneortablet,ScantheQRcodefoundinthelower
rightcornerofeachposter,ORtypeintheshortenedlinkprovided
belowtheQRcodeifyouwanttouseakeyboard.
ToscantheQRcode,parDcipantsmusthaveanapploadedontheir
mobiledevice.(YoucandownloadtheQRappfreeattheGooglePlay
StoreoriTunes.Ifyouneedtoknowhowtodothat,wehaveavideo
tutorialattheiInvest.orgwebsite).
Asthehost,youmayprovidemobiledevicesorcomputersforpublic
use.
13
3.TheQRcodeorURLwillsendthepar?cipanttotheopeningpage
wheretheyloganame,emailaddress,regionandlocaDon.This
happensonthefirstquesDon.Whilesomemaybewaryofusinga
personalemail,realizethisishowwenoDfythewinnerforyourstate.
WewillnotbeusingthisemailformarkeDngpurposes.
Ajerthat,thedatabaseshouldremembertheparDcipantandskipthis
stepifpostersareplayedconsecuDvelyonapersonaldevice.
Ajerenteringthisinfo,theparDcipantwillclickonthe“login”buron
inthelowerlej.
NoDcetheDASHformatishorizontal,soparDcipantsmaywantto
adjusttheirphonescreentogetthelargestformatpossible.
14
4.Then,par?cipantswillgetaquizques?ontoanswer.ItismulDple
choice,andtheanswercanbefoundontheposterinfrontofthem.
Theymustanswerinordertobeenteredinthecontestfortheprize.
Ajersubmisngtheiranswer,thescreenwillshowifparDcipants
answeredcorrectly.Then,theymovetothenextpostertoreadand
answeranotherquesDon.
PostersdoNOTneedtobereadandansweredinanyparDcularorder.
ButparDcipantsdoneedtoanswerall4quesDonstobeentered.
IftwoormoreparDcipantsareusingthesamedevice,theywill
probablynotgetthesamequesDonstoanswer,astheyrotate
randomly.AparDcipantgetsonlygetonequesDonperposter.
ParDcipantscouldenteragainusingadifferentemailaddressandget
differentquesDons.Thisisacceptable,sincethisisalearningtoolto
buildinvestorconfidence.
15
Whenyourstate’sDASHconcludes,onewinnerwillbeselected.Thewinnerwillbe
randomlydrawnfromthepoolofparDcipantswhoansweredall4quesDonscorrectly.
ThewinnerwillbenoDfiedajertheStatecontestends,andIPIwillsendanemailto
thewinner.SomeDmesourwinnersareskepDcalthattheyactuallywon,andthey
shouldbewary–weactuallysaythatontheinvestorfraudposter.
Wecontactthefirstwinnerbyemail.But,ifheorshedoesnotrespondwithinthe
alloredDme,theyforfeitandwewillselectanotherwinner.Weusetheemail
addresstheparDcipantloggedonthebeginningscreen.
YourStateDASHcontestperiodisopenforspecificdates,andnowinnerwillbe
selectedunDlthecontestperiodexpires.IfaState’scontestisopenunDlOctober31,
butyourlocaDon’scontestisoverinJuly,thewinnerwillbenoDfiedfollowing
October31.(Alaska,Florida,OhioandPennsylvaniacouldhavealocaDon
withaprogramrunningaslateasOctober31.).ButtheIowawinnerwillbe
contactedajerMay31becausetheIowacontestendsthen.ForWyoming,theApril
parDcipantswillhavetowaitunDltheentriesfromSeptembereventsarelogged.
Sothat’stheprocessforparDcipaDngandforchoosingthewinners.Let’smoveto
yourduDesasahost.
16
Ifyoufilledoutoursurvey,yourmaterialswillbemailed.Anyonewhowantstohost
shouldrequestmaterialsassoonaspossible,andatleast30daysbeforeyourcontest
begins.
Hostsplantheirownevents–wedonot.
Atyourevent,youwilldisplaythecontestposters-thereare5intotal–4topicsand
onerulesposter.
YoushouldplantoassistparDcipants,iftheydon’tunderstandhowtoenter.
SomeDmestheyneedhelploadingtheappforscanningaQRcode.
Pleaserefertotheguideatwww.iInvest.org,whichI’velistedonscreen.
Ourhostshavenothingtotrack,nopaperworktoturnintous.Everythingishandled
byourdatabase.
ThatmeanstheinvestorProtecDonInsDtutehandlesdataentries,noDfiesthe
winners,dispensestheprizes,andgathersthewinner’sinformaDon.
IfwehavetroublecontacDngawinner,eitherJoanneortheIPIstaffmayaskahost
tohelpuscontactthewinnerorprovideaphonenumber.
17
YouprobablyknowwhattypeofeventsdrawagoodcrowdatyourlocaDonandyourbestDmeofdaytohost…Sowhatabouteventtype?
First,IwanttomenDon…Itjustdoesn’tworktohangtheposterssomewhereandexpectsomeonetofindthemandenter.
Thatsaid,manyDASHeventshavebeensuccessfulforpasthosts.
SomehostscreateatotallyseparateeventorprogramtofeaturetheDASH,andothersmaketheDASHpartofsomethingtheyalreadyhaveplanned.
1. Asagoodstand-aloneprogram,considerasuitablespeaker.LookforsomeonewhocantalkinvesDng,orIRAs,orfraud.ItcouldbesomeonefromtheofficeofyourStateSecuriDesAdministrator.ItcouldbesomeonefromtheinvestorrelaDonsdepartmentofalocalcompany.Itcouldbeabankerorcreditunionexpertormaybeaninvestmentbroker.Maybeit’sasavvyinvestorinyourcommunity,anexpertinaninvestmentcluboracountyextensionagentspecializinginmoneymanagement.Itcouldbesomeonefromarelatedgovernmentagency,ormaybeevenme.TherearemanypossibiliDes.IwouldcauDonyouabouthavingjustanyfinancialplanner.
RemembertheDASHisnotatoolforsoliciDngnewclientsorpitchinginvestmentproducts.Nothingwrongwithfinancialplanners,buttheyaresalespeoplebytheverynatureoftheirbusinessofhavingspecificinvestmentproducts.ItmightbeberertofindalocalCPAorestatearorney,orevenaprofessorineconomicsorbusinessfromanearbycollege.
18
2.YoumayhavealibrarianwhocangiveatourofthereferencesecDon,showingwhereinvesDngresourcessuchasMorningStarorValueLineorfinancialperiodicalsliketheWallStreetJournalarelocated.
3.YoucancombinetheDASHwithsomethinglikeacommunityshredday—thinkabouttheinvestorfraudinfoonposter3andahandoutlikeaDpsheetonwhattoshredandwhattokeep.
4.Or,youmighthaveanotherfitonyourcalendar–likeaprogramforfinancialliteracymonthorsmallbusinessmonth,orestateplanningmonth.
5.YourDASHcouldbepartofaresourcefairoropenhouse,oracommunitycelebraDon.TheDASHinDesMoinesispartofaBikeride.OneDASHeventinCedarRapidsispartofanAARPFraudWatcheventatalocalpub,whileanotherisonacollegecampus.
6.YoucantakeyourDASHontheroadifyouwish–considergoingtoacollegeclassorhighschooleconomicsclass–studentsaretypicallyinterestedininvesDng,andtheirteacherwouldprobablywelcomesuchavisualpresentaDon.YoumightconsiderbusinessteachersorschoolclubwithaconnecDontothetopic.Remember,yourgoalwouldalsobetodirectarendeestovisityourlocaDontomakeuseofyourinvestorresources.AtDrakeUniversity,IspeakaboutinvesDngtoasocialstudieseducatormethodsclasseveryspringsemesterandtaketheposterssostudentscanenter.
7.DidyouknowthatBoyScoutsneedapersonalfinancebadgethatincludesunderstandinginvestmentstocompletetheirEagleScoutdesignaDon?TheolderGirlScoutsand4-HparDcipantsalsouseinvesDngeducaDonforacDvityrequirementsontheirmoneybadge–thesegroupscanbeagoodDASHaudience.Youmayhaveolderhomeschoolerswhocouldbeanappropriateaudience.
8.SomecommunitygroupsandinvestorclubsprobablyhaveregularmeeDngsatyourlocaDon.YoucanoffertheDASHasaprogramatoneoftheirmeeDngs.ThismightbeaRotaryclub,Kiwanis,AAUW,churchgroupsorYoungProfessionalgroups.
Asyouplanyourevent,don’tforgettohighlighttheresourcesyouoffer–consideraspecialdisplayoraneventnightlike“Stumpthelibrarian.”
Herearesomehelpfulhintstoincorporate….
19
TheDASHiscolorful,sousethattoyouradvantageandpostitinaplacewithhigh
traffic.
Eyelevelisgood,sofolkscanreadthepostersandreachtheQRcode.
20
Ifyouhaveapubliccomputerspace,thisisagreatplaceto
displaytheposters.
Orsomehostslaythepostersonatableoruseaneasel.
21
YoucandownloadthetabletentandpromoDonalflyerstousemostanywhereyou
wish.Thinkofunlikelyplaces,likebathrooms,nearadrinkingfountain,onthefront
door,inanadjoiningcoffeeshop.
22
Whenplanning,thinkcreaDvely,likethebikerswhousedtheDASHpostersbefore—
andajer—theirride.
Almostalltheridersstoppedtoenter–Icouldn’tbelievetheirinterestatan
unrelatedevent.
23
AsforpromoDon,youhavealotofchoices….andagain,youknowwhatworksbestforyou.
--InSocialmedia…•ConsiderFacebookpageposts,andmaybeboosDngposts.YoucoulddoaFacebookLiveduringyourevent,orrecordavideo/takephotosofparDcipantsenteringthecontest.•YoucandoTwirerposts……andIamhappytodoTwirerchatswithyouifyouwanttosetoneup.
--ForEmail•Youcandoe-blasts,useanemailnewslerer,orevenemaila“Didyouknowquickfactonedayaweek…”
--WedohaveaNewsadvisoryforyoutouse,whichwewillbesendingyousoon.
--ThinkaboutPhotoops(maybetakestaffphotoswithDASHposterstopromoteviayournetworks.ItcanevenbeassimpleasholdingupthebinderforValueLineorMorningstar–ortheWallStreetJournal–andasking“Canyoufindthisinourlibrarylately?”
--IfyouhaveaPrintnewslerer,youcandownloadtheDASHlogotouse.Youmaynotprinttheposters,however.
--ForBulleDnboards–wehaveacoupleofflyersorfeelfreetocreateyourown.
--YouprobablyhaveaCommunityeventscalendarortwoinyourcity,andthatwouldbeagoodplug.
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SomehostsaskusabouthowtofindparDcipantstoenter…..thesky’s
thelimithere.Consideryourregulars:
•Communitygroups–Lions,Rotary,AmericanAssociaDonof
UniversityWomen,YoungProfessionalsClubs
•Classroomsandteachers–(e.g.economics,businessclasses)
•Investmentclubs
•EvenVolunteergroupsforlocalnonprofits,perhapsachurchcircle
Inyourworkplace,maybeeventhelunchroom,isagreatvenue.
25
Ifyouaresigneduptohost,Wewillmailyouwhatyouneedforthecontest
part,inDmeforyourprogramifwehaveyourdate:
•Contestposterset(5posters:1Rulesposterand4topicposters)
•WhenI’m65materials(Visitwww.WI65.orgformoreinformaDon)
Note:That’swhyweneedtoknowwhenyou’rerunningyourprogram
andyoureventdate.
Youcandownloadseveralthingsnowifyouwish………
1. WehaveaNon-QRcodeversionoftheposters…foreducaDonal
purposes,notforentering.TheQR-codeversionistheonlywayto
accessthecontestquiz,andtheyareonlyavailableathost
locaDons.
2.2017DASHGuide
3.PromoDonalflyers(2versions):
A)versiontodisplayatyourlocaDonneartheDASHpostersand
B)versiontopromoteforbroaduseviae-blast,socialmedia,
etc.)
4.Tabletent
5.Newsadvisorytocustomize(wewillsendviaemail)
6.Socialmediasamplemessages(wewillsendviaemail)
26
Sothat’showtohosttheDASH.
Rememberthatweareheretohelpyou–calloremailJoanneanyDme.I’vealso
listedtheinformaDonfortheInvestorProtecDonInsDtute.
27
IfyoureventdoesnotbeginonApril,youcans?lldoafewthings:
1. Learnhowtoenterthecontestsoyoucanshowothers
2.Planyourownevent(ifyouhavenotalready)
3.Promoteyourownevent
4.Linktousonsocialmedia–andsendusyourlinkssowecanhelp
promoteyou!
28
BeforeweanswersomequesDons,Iwanttomakeyouawareofafunonline
versionthatcanhelpyoupromoteyourownevents.
ThisonlineDASHisbrandnewandworkssimilarlytoavideogameformat.
•ItisopenforanyU.S.resident
•ItrunsfromApril1-October31,2017,7monthstotal
•Wewillawardone$150prizeeachmonth,fortheduraDonofthecontest
WinnerswillberandomlyselectedfromamongallparDcipantswhoanswer
eachquizquesDoncorrectly.ParDcipantscanenterboththeposterversionat
yourlocaDonandthenaDonalonlineversionbutcanonlywinonce.
YouarewelcometousethenaDonalonlineversiontoencourageparDcipants
tovisityourlocaDonforachancetowinthe$1,000IRAprizeandtolearn
aboutyourprogramsandresources.
29
IfyouhaveaquesDonthatwasnotansweredduringthiswebinar,please
emailorcallJoanne:[email protected].
WewillpostarecordingofthiswebinartotheDASHwebsite.
Thankyou.
30