Data Gathering & Area Mapping

“Know your market….”

Session Objectives

1. Trainees will learn how to use the data gathering tools.

2. Trainees will learn how to do area mapping of business establishments.

3. Trainees will learn how to use the data for a rapid market appraisal (RMA) of a target area.

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Secondary Data

Secondary data are information from official or other sources and are a good starting point to provide the bank:

• an overview of the size of its target market and size up the ME market;

• the profile of the locality, and information for developing an area map

The RMA Tables

• There are 7 data gathering tools for a rapid market appraisal (RMA) of the market.

• Most of the tables will gather information from secondary sources and/or interviews with key informants.

• An Outputs Review Checklist will help review completeness of data gathering activities.

Tools for Data Gathering

RMA Table #

HandoutsData Elements Source

1.0 •Population •Number of households•Major sources of income

National Statistics Office

Data are available at www.nso.gov.ph

1.0a •Mapping of Bank Market Seasonality

Municipal/City Treasurer’s office; Interviews with Key Informants

2.0 •Number of registered businesses

Municipal/City Treasurer’s office; Barangay officials

Tools for Data Gathering

RMA Table #

HandoutsData Elements Source

3.0 Data on public market stalls

Market Administrator

4 Transport Sector: # of transport units (jeepneys, tricycles)

TODA

City Treasurer’s Office

5 •Lenders and loan products•Terms and conditions

Financial institutions (rural banks, pawnshops, lending investors, coops, etc)

Informal lenders

6 •Deposit products•Terms & conditions

Banks

Developing an Area Map• After completing the secondary data

gathering using RMA Table 1, you can now: Determine the areas (municipalities / barangays)

with the most number of population, households, and registered businesses, and with the most varied and less risky sources of income.

Obtain a road or street map of these areas as an aid in mapping the enterprises.

• Limit the area mapping close to the branch, within a 30-minute walk radius from the branch or from another reference point (like the public market or municipal hall).

• Area mapping of other places for expansion may be done at the same time with the pilot test area, or after the pilot test phase.

• Tool to use: RMA Table 2

Developing an Area Map

Developing an Area Map

• Walk though each street. Note the location of each business establishment, and indicate the types of businesses:

- Retail/Trading (ex. sari-sari store/mini-grocery; market vendor)

- Services (beauty parlor, vulcanizing & repair shop, tailoring, etc)

- Light crafts/Manufacturing - Agriculture (non-crop/fishing) - Transport (jeepneys, tricycle, motorsikad)- Carenderia/Eatery/Bakery- Food Processing- Wholesalers (ex. viajero)- Others

Developing an Area Map

• Visit the public market. Note the number of active stalls. Also classify their businesses:

- Meat- Fish and Sea Foods- General Merchandise- Fruits and Vegetables- Eatery- Personal Services- Others

• Tool to use: RMA Table 3.0

Developing an Area Map

• Using Manila paper or cartolina, draw an enlarged street map of the area

• Mark the location of all the microenterprises, classified by type of business (color-coding). Include landmarks such as bridges, hospitals, schools, churches, etc.

• Assign a unique number to each microenterprise so that they can be easily identified in the future.

• Count the total number of microenterprises, classified by type of business in each target area.

Developing an Area Map

• At each step leading to the development of an area map, perform quality checks by reviewing your data.

• If you are not satisfied with the results of the area mapping, re-do or expand the target area to be mapped.