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1 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
DATA-HUB
Ein herstellerübergreifender Ansatz zumDatenaustausch in der Landwirtschaft
IoT Executive Summit06.09.2016
Dr. Ing. Jens Möller
2 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
Productivity Increase in Agriculture from 1950 to today
3 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
The Evolution in Agriculture during the last 60 years using the example ofCombine Harvesting
1950 1975
2010201X
4 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
The Networking of machines from one Manufaturer is simple,but does not fulfill the Market Requirements
5 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
Also Car-to-X Communication must function across manufacturers
6 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
Farming 4.0, the Digitisation in AgricultureWhat is that actually?
7 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
Farming 4.0Example 1: Dynamic Adjustment of Application Rate
Yieldmap
Applicationmap Crop Sensor
Online Biomass-Sensor
Novel sensorsallow real-time the
location-relateddynamic adjustment ofcalculated beforehand
static application maps .
8 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
Farming 4.0Example 3: Automation & Assistance Systems
Gerät steuert Traktor
9 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
10 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
DKE GmbH based atInnovation Centre Osnabrück (ICO), Albert-Einstein-Str. 1,was founded in July 2014
Our Task:
è Development of innovative Data Management Concepts forAgriculture and Agricultural Industry.
The Mission of DKE
11 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
Goal of DKE-Initiative
Goal:
Development of a neutral &
crossmanufacturer Data Exchange
Platform along the Value Chain
12 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
Customers have precise Datamanagement Requirements
Open Interfaces
Cross ManufacturerData Exchange
Automatic Collectionof Data
Easy Data Processing
Easy Evaluation ofData
Data Security
Easy Data Access
Apps for ProcessImprovement
13 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
Data Exchange along the Value Chain
Value Chain: From Seed to FoodFood
processingFarm Field Machine StorageSeed, fertilizer,plant protection
Data Exchange
1.
14 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
Data Exchange today becoming more & more challenging
15 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
Data Exchange along the Value Chain
Value Chain: From Seed to FoodFood
processingFarm Field Machine StorageSeed, fertilizer,plant protection
Data Exchange
1.
2.
16 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
Data Exchange today becoming more & more challenging
17 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
Data Exchange with Data Hub will be much more easy
18 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
A typical Process on a Farm: Growing Wheat
Wheat
production
19 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
A typical Process on a Farm: Growing Wheat
Wheat
production
App A App D
App CApp B
App BApp D
ManagementSoftware
20 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
SimpleShow Video Data-Hub
See on www.dke-data.com
21 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
Agrar Office
3rd PartyApps
Machinespecific Apps
AGCOTelematics
CNHTelematics
ClaasTelematics
365FarmNet FMIS XY
App Sector
Machine Sector
farmpilot
App Sector
Data-Hub Overview: The main connected market participants
22 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
App Info Area
Usage Counter
Access & Connection Control
Inside Data-Hub: The Farmer controls the settings
Build by
23 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
Farming 4.0: What should be possible in the Future?Example: „Opti-Clean App for Potatoe Harvester“
Opti-CleanAppApps connected to data basis could replace
oneline sensors.
Machinespecific Apps
25 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
The DataHub business modelData-Hub use must be paid from App Providers
The user of an app is the purchaser for receiving or sending data.Machine data will not be transferred to the data hub if no app requires data.
X GB AND YMESSAGESPRICE MODEL
ON CONSUMPTION OR FLATRATE
APP PROVIDER “MMIS” HASTO PAY X € PER MONTH TO
DATA-HUB PROVIDER
26 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
Currently participating companies in the Data-Hub project
… ……
27 / 27SAP Executive Summit Internet of Things / Munich, September 6th, 2016
How to convince competitiors to develop and market a common product?
Digitisation
Digitisation