Data Management Cisco Data Virtualization

September/Oktober 2014

DC TechDays

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Gartner’s 2014 Hype Cycle for Emerging Technologies

Source: http://www.gartner.com/newsroom/id/2819918, August 2014

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Dat

a m

anag

emen

t In

fras

truc

ture

A

naly

tics

& B

I

Traditional Data Management

Variety

RDBMS (traditional)

Visualization & reporting

Servers

Technology Landscape Evolves Based on Data

Storage

Networking

Velocity

CEP, automation

HPC & specialized hw

HA / HP Storage

Streaming databases

Real-time Big Data / analytics

BI, BPM, integration

Volume

NoSQL NewSQL

Commodity servers

Data mining & analytics

Hadoop

IT automation / DevOps

Vertically integr. vendors

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Russian proverb

“Life is unfair, and the unfairness is distributed unfairly.”

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Operational (OLTP)

Traditional Enterprise Data Management

Operational (OLTP) ETL EDW BI/Reports

Online Transactional Processing

Extract, Transform, and Load (batch processing)

Enterprise Data Warehouse

Business Intelligence

Operational (OLTP)

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So what has changed? The Explosion of Unstructured Data

6

2005 2015 2010

• More than 90% is unstructured data

• Approx. 500 quadrillion files • Quantity doubles every 2 years • Most unstructured data is neither stored nor analyzed!

1.8 trillion gigabytes of data was created in 2011…

10,000

0

GB

of D

ata

(IN

BIL

LIO

NS)

STRUCTURED DATA

UNSTRUCTURED DATA

Source: Cloudera

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Machine

Operational (OLTP)

Operational (OLTP)

ETL BI/Reports

Operational (OLTP)

Enterprise Data Management with Big Data

Web

ETL

Dashboards

Big Data

(Hadoop, etc.)

MPP EDW EDW

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As Data Grows, Leading Businesses Use It To Drive Better Outcomes & Beat Their Competition

Other Businesses

Business Leaders

Bus

ines

s O

utco

mes

Data

•  Customer Profitability

•  Faster Time to Market

•  Cost Reduction •  Risk Management •  Compliance •  Overall Agility

Business Outcomes

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Data Silos Proliferating, Data Is Now Distributed Everywhere

Cloud Data Sources

Big Data / IOE Sources

Traditional Data Sources

How Does the Business Leverage All the Data?

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Through 2017, 90% of the information assets from big data analytic efforts will be siloed and unlevereagable across multiple business processes.

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Data Silos Proliferating, Data Is Now Distributed Everywhere

Cloud Data Sources

Big Data / IOE Sources

Traditional Data Sources

Cisco Data Virtualization on UCS

Analytics Business Intelligence

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What is Cisco Data Virtualization?

Cisco Data Virtualization is agile data integration software

that makes it easy to access data, no matter where it

resides. Our integrated data platform lets you query all

types of data across the network as if it is in a single place.

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Development Environment

Cisco Information Server

Runtime Server Environment

Management Environment

XML

Packaged Apps RDBMS Excel Files Data Warehouse OLAP Cubes Hadoop / “Big Data”

XML Docs Flat Files Web Services

Cisco Data Virtualization Suite

Discovery

Studio

Adapters

Manager

Monitor

Active Cluster

Business Intelligence

Customer Experience

Management Governance, Risk

& Compliance Human Capital Management

Mergers & Acquisitions

Single View of Enterprise Data

Supply Chain Management Analytics

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How Data Virtualization Works Example Scenario

The view or data service needs to look like this… 2

And the data comes from these sources, in these formats…

3

I need to build BI/Analytics application that looks like this…

1

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Discovery Within Design and Development

Cisco Information Server

Design Steps 1.  Introspect available data

2.  Discover hidden relationships

3.  Model individual view/service

4.  Validate view/service

5.  Modify as required

Benefits •  Automates difficult work •  Improves time to solution •  Increases object reuse

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Cisco Information Server

Production Steps 1.  Application invokes request

2.  Optimized query (single statement) executes

3.  Deliver data in proper form

Benefits •  Up-to-the-minute data •  Optimized performance •  Less replication required

Data Virtualization Production

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Cisco Information Server

Production Steps 1.  Cache essential data

2.  Application invokes request

3.  Optimized query (leveraging cached data) executes

4.  Deliver data in proper form

Benefits •  Boosts performance •  Avoids network constraints •  Allows 24x7 availability

Data Virtualization Production with Caching

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Website Clickstream Data Store

Cisco Data Virtualization

Channel Profitability Analysis

Marketing Campaign Analysis

Customer Profitability Analysis

360 Degree View of Customer

Sales Force Automation System (Legacy)

Sales Force Automation System

(Cloud)

Trades and Asset Management System

(Cloud)

Investment Account Master

Email Management System

Campaign Management System

•  Better business insights •  Faster response times •  Cost savings

Example: Marketing Analytics

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Example: Big Data - Integrate Hadoop & Enterprise

? Data Virtualization Platform

HDFS

HDFS

HDFS

Combine Hadoop data with enterprise data from traditional data sources.

2Make Hadoop data available to traditional SQL-based BI tools.

1

Data Virtualization Platform

Provide enterprise data from traditional data sources directly to map-reduce jobs in Hadoop.

3

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How Cisco Data Virtualization Fits In Your IT Environment

Third-Party M

anagement Tools

Vendor Neutral •  Promotes vendor independence •  Not dependent on any application development

or database platforms

Leverages Open Standards •  Front-end APIs

JMS, HTTP, REST, SOAP, JSON, XQuery, ODBC, JDBC, ADO.NET

•  Data Source APIs ODBC, JDBC, HTTP, SOAP, JSON, JMS, URI, POJO, Application APIs

•  Administration APIs Control and run views/services with scripting and third-party tools

•  Development and Governance Tools Subversion, Perforce, SourceSafe

Front-end Applications

Data Sources

Developm

ent and Governance Tools

ESB

ESB

Data Source APIs

Adm

inistration AP

Is

Front-end APIs

Version Control A

PIs

Cisco Data

Virtualization Platform

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Data Virtualization Data Source Adapters

Cisco Information Server

Development Environment Runtime Server Environment Management Environment

Manager

Monitor

Active Cluster

Discovery

Studio

Adapters

Capabilities •  Relational Databases •  Web Services -  SOAP, REST, ODATA

•  Tabular and XML Files •  Excel Spreadsheets •  LDAP Directories •  Hadoop / Hive / Impala •  Custom Java Adapter •  Applications -  SAP, Oracle EBS, Salesforce.com, Siebel

•  OLAP Cubes -  SAP BW

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Immediate Access

5-10x Faster

Up to 75% Cost Savings

Higher Impact More Agile Less Expensive

Cisco Data Virtualization

Analytics Business Intelligence

Better Business Outcomes, Faster, for Less

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•  Largest Data Virtualization Customer Base -  Highly complex implementations -  Proven business outcomes

•  Thought Leadership and Expertise •  We wrote the Book on Data Virtualization •  Deepest data virtualization expertise •  Hundreds of published articles and blogs

•  Performance Leader •  Most powerful optimization algorithms •  Only vendor to offer network, compute and data synergies

Thank you.