(Data) Present and Speaking: Are You Listening? (288395692)

8/20/2019 (Data) Present and Speaking: Are You Listening? (288395692)

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(Data) Present and Speaking: Are You Listening?

Donna LanclosBeth MartinBob Price



Overview

Higher education depends on data-driven decisions that are

by institutional instinct and culture.

The UNC Charlotte Libraries put together an analytics team wtechnologist, an anthropologist, and an assessment specialisdata space for making informed, culturally relevant decisions

We will cover:• Composition of analytic team(s)• Data available and what it implies about stakeholders• Decisions driven by data and instinct



Composition of Team

• Anthropology - qualitative

• Assessment - quantitative

• Technology - enabler

• In reality, all views add another dimension

to the picture.



Discover Data Sources?

• What are current services?

• What data are you already collecting?

• What would you like to know?

• Cast a broad net!

https://www.flickr.com/photos/gregwake/209493486






Disparate Sources

• Data connected with each individual

application

• Copy data to central location

• ODBC



Central Database

• Applications connected to central database

• Real-time data access

• Dashboards

• Pro-active decision making

• VM Maintentance



Technology Enables

• Identification

• Collection

• Aggregation

• Manipulation

• Assessment

• Data presentation

• Ultimately the decision!



Data Presentation

• Drives Usage

• Impacts Behavior

• Computer & Laptop Availability

• Group Study & Study Connect



Data will help:

• Undergraduates

•

Graduates• Faculty (Full and part-time)

• Staff

• Administration

• Community



Qualitative Data Sources

• Interviews

• Focus Groups

• Observations

• Cognitive Maps

• Photo Diaries

• Usability



Focus Groups | Flip-Chart Feedback | Observations | Photo Diaries









Usability: Paper Prototyping

• 13 Pieces of paper

• 11 pieces represented specific features

• 2 pieces were blank

• Most utilized features

• Hours

• Computer availability

• Group Study Rooms

• WMS Search Engine

• “My Library Account”

• News & Events

• eTextbooks





Quantitative Data Sources

• Usability

• Integrated Library System

• InterLibrary Loan

• NSSE

• National Surveys

• Computer Usage

• Group Study Usage

• Google Analytics



Circulation by

Department

• Merge of Patron and Circulation

Data

• Collection Evaluation





ILL Borrowing

• Staffing Indicators

• Trends forecast



Decisions

• Computer location(s)/#

• Staff

• Collections

• Technology

• Weeding/Offsite Storage

We make decisions not just

based on numbers nor on

interviews…but holistically based

on needs both large and small



Decisions & Culture Moving Forward

• We make decisions not just based on numbers nor on interview

holistically based on needs both large and small• Technology Implementations

• Service Implementations

• Staffing Implications

• Library as Analytic Center >> Tableau Server as services for Ad

and Curricular needs

Documents

(Data) Present and Speaking: Are You Listening? (288395692)