Data Privacy

Sebastian Leinmueller - Birgit Hainzlmaier

MBA 664 Team Presentation

Contents

History of Regulations1

Government Regulations2

Surveillance Cameras3

Social Networks4

History of Regulations

4th Amendment of the Bill of Rights (1791):

protects against unreasonable searches and seizures by the government

Started in the beginning of 1970s After that, many additions and enhancements

Government Regulations

Partial regulations, overlapping web of federal laws, regulations, state laws, industry standards and guidelines

Laissez fair approach

Highly regulated by law (Directive 95/46/EC) Processing of data is not allowed apart from

certain exceptions

Risks and Problems

Condition of the system

Password policies

Teleworkers

Erasure of data

Public Surveillance Cameras

In Europe, UK has the highest number of public cameras

• Total number increased from 40,000 (2002) to 4.2m (2008)• 500,000 in London

In the US, New York and Chicago have the most cameras

• Chicago plans to extend its public surveillance for the Olympic Games in 2016

Data Collection

Government collects the data

• 24 hours per day• Data is kept for 31 days

• Longer if it is important for further investigations• People can not really avoid the cameras

Use of Data

Prevent Crimes / Terroristic activities

• Studies show only little impact• Crime gets displaced to areas without cameras

Investigate Crimes / Terroristic activities

• Video material helped with the recent terroristic attacks in London 2005

Potential Risks and Problems

Government has a lot of control

• Who controls the government?

Face Recognition / Traceability

• UK stores digital passport pictures• UK stores a lot of video material

Very expensive method

• Positive effects not clear

Social Networks

Important part of the society

Data privacy is crucial

Facebook example

• Has approx. 200 million active users• Users maintain their profiles carefully• Upload 850 million pictures per month• Upload 8 million videos per month

Holds a huge amount of private data

Technical Environment

Number of servers•between 10k and 14k

Costs for server hardware•approx. $9mTraffic costs•approx. $8mTechnology has to be very scalable

$

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Data Collection

User itself enters the data

First party data

• Personal facts• Pictures• Videos

Third Party data

• The “Wall”• Links to other users pictures

Data Authorization

Who has access ?

Facebook

Third Party Applications

• Use the data from the user profile

Facebook contacts

• User has some options to decide who has access

Use of Data

Facebook

• Advertisement to finance its complimentary services• Terms of service define the degree of data usage• Change in terms of service caused a lot of trouble

• Sublicense data• Long-term usage of data

Use of Data

Third-Party Applications

• Three different types of data needs• No need for data (9%)• Need public data (82%)• Need private data (9%)

• Facebook does not distinguish between those data needs

No Data

Private Data

Public Data

Potential Risks and Problems

SPAM Mails

• Terms of Service change• Hacking into user accounts

External institutions

• Police• Employers

Selling of user data

• Interesting for advertising agencies• Facebook recognized the potential

www.themegallery.com