29%

3%

37%

7%

24%

PlanetM - Informatoin

TV Commercial News Paper

FM Radio Internet

Any Other

29%

3%

37%

7%

24%

PlanetM - Informatoin

TV Commercial News Paper

FM Radio Internet

Any Other

Merritial Status

100 21 79

Age Group15-20 25-30

100 3 50 30

Total Customer

Married

Single

Total Customer

21-25

3%

48%

31%

18%

Education

Under- Graduate

Graduate

Post Graduate

Professional Degree

3%

50%30%

17%

Age Group

15-2021-2525-3031 &above

3%

50%30%

17%

Age Group

15-2021-2525-3031 &above

Education Gender

EducationGraduate Gender Male

Total % 3 48 31 18 100 Total % 83

31 &above17 100

Under- Graduate

Post Graduate

Professional Degree

21%

79%

Merritial Status

Married

Single

63%

3%

7%

27%

Annually Income

Below 1 Lac.

1 Lac. To 2 Lac.

2 Lac. To 3 Lac.

Above 3 Lac.

3%

50%30%

17%

Age Group

15-2021-2525-3031 &above

3%

50%30%

17%

Age Group

15-2021-2525-3031 &above

Annually Income

FemaleAnnually Income Below 1 Lac. 1 Lac. To 2 Lac. 2 Lac. To 3 Lac.

17 Below 1 Lac. 63 3 7

83%

17%

Gender

MaleFemale

63%

3%

7%

27%

Annually Income

Below 1 Lac.

1 Lac. To 2 Lac.

2 Lac. To 3 Lac.

Above 3 Lac.

Occupation

Above 3 Lac. Occupation Business Govt. Job Private Job Student

27 100 Total % 14 9 14 63

83%

17%

Gender

MaleFemale

14%

9%

14%63%

Occupation

Business

Govt. Job

Private Job

Student

14%

9%

14%63%

Occupation

Business

Govt. Job

Private Job

Student

Rate

1 Price 2 Sales Promotion Activity 3 Advertisements4 Availability of Product 5 Variety of Collections 6 Brand Image 7 Location 8 Behavior of staff 9 Ambiance

RatePrice

RateAdvertisements

RateVariety of Collections

RateLocation

RateAmbiance

13 16 127 2 23

34 13 1543 21 1664 18 980 12 640 16 129 14 35

21 16 23

5 – Most Influence 4 – Very Influence 3 - Influence13 16 12

5 – Most Influence 4 – Very Influence 3 - Influence34 13 15

5 – Most Influence 4 – Very Influence 3 - Influence64 18 9

5 – Most Influence

4 – Very Influence

3 - Influence

5 – Most Influence 4 – Very Influence 3 - Influence40 16 12

5 – Most Influence 4 – Very Influence 3 - Influence21 16 23

47 12 10029 39 1009 29 100

12 8 1006 3 1001 1 100

11 21 10019 23 10018 22 100

2 - Less Influence1 - Least Influence47 12

2 - Less Influence1 - Least Influence9 29

2 - Less Influence1 - Least Influence6 3

2 - Less Influence

1 - Least Influence

2 - Less Influence1 - Least Influence11 21

2 - Less Influence1 - Least Influence18 22

5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least Influence

Rate

Rate

RateBrand Image

Sales Promotion Activity

Availability of Product

RateBehavior of staff

5 – Most Influence 4 – Very Influence3 - Influence7 2 23

5 – Most Influence 4 – Very Influence3 - Influence43 21 16

5 – Most Influence 4 – Very Influence3 - Influence80 12 6

5 – Most Influence 4 – Very Influence3 - Influence9 14 35

2 - Less Influence1 - Least Influence29 39

2 - Less Influence1 - Least Influence12 8

2 - Less Influence1 - Least Influence1 1

13%

16%

12%47%

12%

Price

5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence

34%

13%15%

9%

29%

Advertisements

5 – Most Influence

4 – Very Influence

3 - Influence

2 - Less Influence

1 - Least Influence

64%18%

9%

6%3%Variety of Collections

5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence

2 - Less Influence1 - Least Influence19 23

64%18%

9%

6%3%Variety of Collections

5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence

40%

16%

12%

11%

21%

Location

5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence

21%

16%

23%

18%

22%

Ambiance

5 – Most Influence

4 – Very Influence

3 - Influence

2 - Less Influence

1 - Least Influence

13%

16%

12%47%

12%

Price

5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence

34%

13%15%

9%

29%

Advertisements

5 – Most Influence

4 – Very Influence

3 - Influence

2 - Less Influence

1 - Least Influence

64%18%

9%

6%3%Variety of Collections

5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence

7%2%

23%

29%

39%

Sales Promotion Activity

5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence

43%

21%

16%

12%

8%

Availability of Product

5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence

80%

12%

6% 1% 1%Brand Image

5 – Most Influence

4 – Very Influence

3 - Influence

2 - Less Influence

1 - Least Influence

64%18%

9%

6%3%Variety of Collections

5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence

40%

16%

12%

11%

21%

Location

5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence

21%

16%

23%

18%

22%

Ambiance

5 – Most Influence

4 – Very Influence

3 - Influence

2 - Less Influence

1 - Least Influence

80%

12%

6% 1% 1%Brand Image

5 – Most Influence

4 – Very Influence

3 - Influence

2 - Less Influence

1 - Least Influence

9%

14%

35%

19%

23%

Behavior of staff

5 – Most Influence

4 – Very Influence

3 - Influence

2 - Less Influence

1 - Least Influence

7%2%

23%

29%

39%

Sales Promotion Activity

5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence

43%

21%

16%

12%

8%

Availability of Product

5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence

80%

12%

6% 1% 1%Brand Image

5 – Most Influence

4 – Very Influence

3 - Influence

2 - Less Influence

1 - Least Influence

80%

12%

6% 1% 1%Brand Image

5 – Most Influence

4 – Very Influence

3 - Influence

2 - Less Influence

1 - Least Influence

9%

14%

35%

19%

23%

Behavior of staff

5 – Most Influence

4 – Very Influence

3 - Influence

2 - Less Influence

1 - Least Influence

(a) TV Commercial (b) News Paper [c] FM Radio [d] Internet [e]Any Other

Visiting PlanetMabcd

TV Commercial 29News Paper 3FM Radio 37Internet 7

Any Other 24100

Sometimes 12Occasionally 24 Frequently 20Very Often 44

100

29%

3%

37%

7%

24%

PlanetM - Informatoin

TV Commercial News Paper FM Radio Internet Any Other

12%

24%

20%

44%

Visiting PlanetM

Sometimes

Occasionally

Frequently

Very Often

TV Commercial News Paper FM Radio Internet

Any Other

29%

3%

37%

7%

24%

PlanetM - Informatoin

TV Commercial News Paper FM Radio Internet Any Other

12%

24%

20%

44%

Visiting PlanetM

Sometimes

Occasionally

Frequently

Very Often

293377

24