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Vehicle Exhibit Space• Exhibit space will be designated by
vehicle manufacturer
Accessory Displays• Exhibit space is available on a date
received basis.• Show management reserves the right to
decline any application for exhibit space that does not complement the Auto Show.
AdmissionAdults ______________________ $12Children (6-14) ________________$ 5 Children 5 and under __________ FreeDiscount coupons will be available at all participating Grand Rapids New Car Dealers Association dealerships.
Dates & TimesSPECIAL EVENTSMedia PreviewWednesday January 31 1pm - 3pmCharity SpectacularWednesday January 31 6pm - 9:30pm
Show HoursThursday February 1 11am - 9:30pmFriday February 2 11am - 9:30pmSaturday February 3 10am - 9:30pmSunday February 4 10am - 5pm
Space Rates Vehicle Displays $5.15 sq. ft. (400 sq. ft. minimum) Exhibit Booth (10' x 10') $1,200Additional Booth $1,100Corner Booth add $100
Exhibit Space Purchase includes• Full display carpet, vacuuming and
visqueen cover for move-in• Exhibitor lounge• Security services• Exhibitor credentials for
your personnel• Buy-one-get-one-free coupons
for your best customers• Carpeted aislesLabor and equipment available at your option from our service contractors.
A State of the Art Facility DEVOS PLACE is located downtown Grand Rapids, and is easily accessed by all of West Michigan via major highways.
• A 200,000 sq. ft. “Class A” convention center. No pillars!
• 12 enclosed loading docks.
Nearby affordable lodging is in abundance, including special rates at selected hotels connected by skywalk for exhibitors. Convenient adjacent and underground parking is also available.
EXHIBITOR INFORMATION
GrandGallery
BoxOffice
PublicEntry
CONCESSION
CONCESSION
CONCESSION
RESTROOM
RESTROOM
RESTROOM
RESTROOM
RESTROOM
RESTROOM
RESTROOM
RESTROOM
RESTROOM
MEN
WOMEN
RESTROOM
PIT STOP DINER
1
120 125 145 160
18120
200
21
22
220
23
230
24
245
25
250
26
270
280
29
30
300
310 320
340 350
380
40
401
41
420 430 480
510 520 525 530 540
Sponsor
SponsorFeature
Feature
SUBARU
MASERATIALFA
ROMEO
KIA
MAZDA
INFINITIMERCEDES
BENZVOLVO
VOLKSWAGEN
FORD
LINCOLN
LEXUS JAGUAR BMW
MINICOOPER
LANDROVER
TOYOTA
CHRYSLER FIAT
JEEP
RAM
DODGE
HONDAHYUNDAI
PORSCHEACURA AUDI NISSAN
MITSUBISHI
CHEVROLET
GMC BUICK CADILLAC
KIA
MAZDA
INFINITIMERCEDES
BENZVOLVO
KIAKIA
VOLKSWAGEN
FORD
LINCOLN
LEXUS
CHEVROLET
GMC BUICK CADILLAC
JAGUAR BMW
MINICOOPER
LANDROVER
TOYOTA
HONDAHYUNDAI
PORSCHEACURA AUDI NISSAN
SUBARU
MASERATIALFA
ROMEO
MITSUBISHI
CHRYSLER FIAT
JEEP
RAM
DODGE
Important Auto Show ContactsDawn Baker ________________________ ext. 1011Show Manager & Sponsorships / [email protected]
Henri Boucher ______________________ ext. 1071Show Producer / [email protected]
Lisa Dalm _________________________ ext. 1010Marketing & Promotions / [email protected]
Jean Flynn _________________________ ext. 1085Show Office Manager & Exhibit Payments / [email protected]
Dianna Stampfler _______________ 269-330-4228Publicist / [email protected]
2121 Celebration Drive NEGrand Rapids, Michigan 49525800-328-6550 or 616-447-2860
616-447-2861 Fax ShowSpan.com
Auto Show produced by
Follow us on Facebook and Twitter
More Information www.GRAutoShow.com
FLOORPLAN
Active Consumers!*2.7 hrs Average time spent at the Show
82% Homeowners
54% Have a Bachelor or Post Graduate Degree
46% Households with 2 cars
41% Households with 3+ cars
83% Last vehicle purchased at dealership
30% Plan to buy a new car this year
54% Plan to buy a car within next 2 years
*2017 Michigan International Auto Show survey
17%$0-40,000
40%$40,000-80,000
25%$80,000-120,000
19%$120,000+
15%Under 18
23%18-34
25%35-54
18%55-64
19%Over 65
I N C O M EA G E
Companies today are looking for meaningful marketing opportunities. Sponsorship of the Michigan International Auto Show allows your business to benefit greatly from the exposure and affinity with one of the most highly attended consumer shows in Grand Rapids.Auto Show sponsorship offers:
• Inclusion in an aggressive advertising & marketing campaign
• Enhanced partnership with auto dealerships and auto industry leaders
• Show exhibit space• Show signage• Alignment with the Helen
Devos Children’s Hospital Foundation
• Charity Spectacular tickets• Guest tickets for the auto show• Measurable results and survey
options
C O N T A C T D A W N B A K E R F O R D E T A I L S A T 6 1 6 - 4 4 7 - 2 8 6 0 O R D A W N B @ S H O W S P A N . C O M
SPONSORSHIP OPPORTUNITIES!
DEMOGRAPHICS CHARITY SPECTACULARFollow the searchlights to what has become an annual “must attend” event in Grand Rapids – the Auto Show’s Preview Charity Spectacular! In 2017, over 1,700 people enjoyed incredible food from the chefs at the Amway Grand Plaza, as well as music and dancing. Many thousands more viewed the event on local NBC & ABC affiliate stations’ live hour-long coverage. Proceeds from the 2017 Charity Spectacular benefitted the Helen DeVos Children’s Hospital Foundation.
