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Dave BensonMerchant Director
Drew BowersT6 Strategy Manager
Year to date . . .
Source: NPD data as of May 2009;Analysts notes
Year to date (June 09), total retail HW and Software is down -13% and 12% respectively.June down -31% overall
CY09 Software revenue Y/Y% growth year to dateYTD = tough comp last year. Plus 50% March through June LY
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Size of the Prize
$1 Billion in December– Over 1.5 Million consoles in December
– Over 10 million software units
– Over 5.5 million accessories units
Nearly $1 Million per store in gaming– 1500 consoles in December
– 10,000 units of software
– 5,500 units of accessories
Hardware– New prices…new SKUs
Key Products and Releases
Hardware– New prices…new SKUs
Software– Wii Fit Plus
– DJ Hero
– Call Of Duty: Modern Warfare 2
– New Super Mario Bros
– Assassin’s Creed 2
Key Products and Releases
Key Products and Releases
Hardware– New prices…new SKUs
Software– Wii Fit Plus
– DJ Hero
– Call Of Duty: Modern Warfare 2
– New Super Mario Bros
– Assassin’s Creed 2
Accessories– Rocketfish and Dynex
– Core is still king with high 1st party volume
Competitive Strategy and Key Promotions
Competitive Market Place
Hardware Bundles– Home Theater Solutions
– More exclusive opportunities
Competitive Strategy and Key Promotions
Competitive Market Place
Hardware Bundles– Home Theater Solutions
– More exclusive opportunities
Software Promotions– Buy more save more
– RZ Gamers Club
• Rewarding our best customers
Key Differentiators
MNO– COD
– Assassins Creed 2
Key Differentiators
MNO– COD
– Assassins Creed 2
Demo Days
Key Differentiators
MNO– COD
– Assassins Creed 2
Demo Days
RZ Gamers Club– Social Networking
Key Differentiators
MNO– COD
– Assassins Creed 2
Demo Days
RZ Gamers Club– Social Networking
Tools– Buyers Guide and Insider
Key Differentiators
MNO– COD
– Assassins Creed 2
Demo Days
RZ Gamers Club– Social Networking
Tools– Buyers Guide and Insider
Best Buy.com– Trade In now available
– Pre-order online…pick up in-store
Merchandising
Bundle Bands
Pallets/Race Track
Merchandising
Bundle Bands
Pallets/Race Track
Clearance Sections
Value Software– In-line and racetrack
Project Team Support
Merchandising
Bundle Bands
Pallets/Race Track
Clearance Sections
Value Software– In-line and racetrack
Project Team Support
Retail Marketing Tool
RZ GamersClub Customer
Phone List
Print Vehicles
Store Web Pageannouncement
Operational
Preorder– Alerts posted with customer contact info
EOL, R&E and Rapid Exchange– GSBTP with new pricing for Xbox and ADH on portables
At-Risk Management– Value is sendback, no longer At-Risk
Labor and Zoning– Talent selection and maintained zoning
Gaming & Your Local Growth Plan
FY09 Data– Xbox360 ASP $350
– PS3 ASP $400
– Wii ASP $250
Gaming = $xx.xxx.xxx– Console Contribution $x,xxx,xxx
– Basket Contribution $x,xxx,xxx
FY10 Forecast– Xbox360 ASP $300
– PS3 ASP $300
– Wii ASP $200
Gaming = $xx.xxx.xxx– Console Contribution $x,xxx,xxx
– Basket Contribution $x,xxx,xxx
Goals
November goals: – Console $80 | Software $70 | Portable $50
December goals: – Console $75 | Software $70 | Portable $50
January goals: – Console $90 | Software $60 | Portable $40
Key Take Aways
Best Gaming Experience – Merchandising and Farming, Interactivity and Demo’s
Providing customers the complete solution– Everything you need to maximize your gaming experience
Reward Zone Gamers Club
Geek Squad
Hardware and Inventory Support
YOU!!