David Grevemberg - Glasgow Commonwealth Games 2014

Big Dreams and

Transformational OutcomesGlasgow and the Commonwealth Games Effect

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AGENDA

G lasgow 2014 XX Commonwealth G ames

Winning the BidGlasgow’s bid to become Host City

Introducing Glasgow 2014The partners, the brand, the essence

Delivering the GamesHow the Games came together

Athlete centred, sport focusedThe sports and the highlights

Destination GlasgowCeremonies, culture, community, tourism

The People’s GamesSpectators, contributors and legacy

A Bright FutureFoundations for Prosperity

Image: ©Getty Imagesfor Glasgow 2014

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Winning the Bid


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Winning the Bid

● Manchester 2002 and Melbourne 2006

● Culture and Sport

● Community Pride and Cohesion

● Regeneration

● Prosperity

● City Brand and Image (Recognition and Resonance)

Place, Passion, Purpose

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Introducing Glasgow 2014


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Introducing Glasgow 2014

● Games Partners - Roles and Recognition

● Vision and Mission

● Brand Identity (Character, Personality, Culture, Values)

● Ownership, Access and Inclusion

● Controlling Anxiety and Harnessing Ambition

● Alignment with the Commonwealth, Scottish and Glaswegian Brands

Partners, People and Pride

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The brand Sub-brand development

Evolution of Glasgow 2014 sport pictograms


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20th Games

17 Sports

11 Days

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G lasgow 2014 XX Commonwealth G amesAll imageson page: ©Getty Imagesfor Glasgow 2014

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Delivering the Games

G lasgow 2014 XX Commonwealth G amesImage: ©Getty Imagesfor Glasgow 2014

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Delivering the Games

● Sites, Assets, Services and Communication

● Community Benefit, Engagement and Business Support

● Volunteers, Spectators, Guests, Sponsors

● Venues, Security and Transport

● Working with a Conscious (Values and Value)

● Innovation (World Class; Community Relevant; Appealing; Affordable – Accountable, Amplifying)

On Time; On Budget

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EmiratesArena

TheEmiratesArena, which includesthe Sir ChrisHoy Velodrome,wasopened in 2012 and hostedBadmintonand Track Cycling duringthe Games.Thevenue includesdanceand fitnessstudiosand externalmulti-court areas, and actsastheadministrativehub for several national sport federations.


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Kelvingrove Lawn BowlsCentre

TheKelvingrove Lawn BowlsCentreenjoysa dramaticsetting next toKelvingroveArt Gallery and Museum.There isa long tradition of lawn bowlsat Kelvingrove, and the facility herehasbeen upgraded to international standards, with the reconstruction of five competition bowling greens.


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Royal Commonwealth Pool

TheRoyal CommonwealthPool wasdesigned by RMJM Architectsin 1967 for the Edinburgh 1970CommonwealthGamesand wasusedagain for Edinburgh 1986.Thevenueunderwent major refurbishment to itsexisting facilitiesand saw the additionof a warm-up pool and dry divingarea in preparation for the Divingcompetition at Glasgow 2014.


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GlasgowNational HockeyCentre

Specially designed and built to host the Hockey competition, the facilitysitsadjacent to Glasgow Green andthe Glasgow Green Football Centre.It featurestwo synthetichockeypitchesaswell asathlete and official support areas, and actsasheadquartersfor Scottish Hockey.


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Hampden Park

Glasgow’sfamousHampdenParkhosted theAthletics(Track & Field)competition and the ClosingCeremony.Home of the national football team, it wastransformedin preparation for the Games,engineersraising itsplaying surfaceby 1.9 metresto create a temporarytrack and field venue.Thisisthe first time the technologyhasbeen usedon such a large scale and with IAAFsupport; theapproach isalreadybeing termed the ‘Glasgow solution’in worldwide athleticscircles.


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Scotstoun SportsCampus

Scotstoun SportsCampusformedoneof the precinctsof the Games, hosting both Squash and TableTenniscompetitions.The venue isa popular sporting and community resourcewhich includesthe National BadmintonAcademy, an indoor tenniscentre and other fitnessfacilities. Six new permanent squashcourtswere added, with a temporaryglass-walled show court used duringthe Gamesto give spectatorsasuperlativeview of the action.


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TollcrossInternationalSwimming Centre

TheSwimming competition tookplaceat TollcrossInternational Swimming Centre. Thevenuehasbeen extensively refurbished andextended, with the existing 50m, 10-lanepool joined by a new50m, six-lane warm-up andtraining pool.


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Cathkin BraesMountain BikeTrails

Set against a backdrop of ancient woodland, steep slopesand wide-openspaces, theTrailsoffer a spectacular panoramaof the city beyond.Apermanent facility, the venuemakesthe most of the varied terrain to provide achallenging coursefor riders.Itskey features− including BrigO’Doomand Clyde Climb −were named by localschoolchildren.


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SSEHydro

TheSECCPrecinct wasthe largest venueprecinct of the Games, hostingthe competitions for six sports.TheSSEHydro herehosted theGymnasticscompetitionsaswell asthe Boxing Finalsand Netball medal matches.Thebuilding hasestablisheditself as a world-classmusicvenueand isequipped with cutting edgetechnology and digital specifications.


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TheAthletes’Village

TheAthletes’Village washome tothe majorityof athletesand officialsduring GamesTime.

Developed byGlasgow City Council with City Legacy (a private-sector consortium), and designed by RMJM, the Village isat the heart of one of Europe’slargest regenerationareas, bringing a legacy of new homesandjobs to Glasgow’seast end.


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Athlete centred, sport focused

G lasgow 2014 XX Commonwealth G amesImage: ©Getty Images

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Athlete Centred – Sport Focused

● Sports Programme

● Commonwealth Athlete Designation

● IF Partnerships

– Technical

– Developmental

– Promotional

– Reputational

● Sport Presentation (Story Telling and Choreography)

Refresh, Reposition, Re-Energise

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Competing nations


Image: ©Getty Images

Africa

Botswana

Asia

Bangladesh

Europe

Cyprus

Cameroon Brunei Darussalam England

Ghana India Gibraltar

Kenya Malaysia Guernsey

Lesotho Maldives Isle of Man

Malawi Pakistan Jersey

Mauritius Singapore Malta

Mozambique Sri Lanka Northern Ireland

Namibia Scotland

Nigeria Wales

Rwanda

Seychelles Caribbean

Sierra Leone

South Africa Anguilla Oceania

Swaziland Antigua & Barbuda

Uganda The Bahamas Australia

Tanzania Barbados Cook Islands

Zambia British Virgin Islands Fiji

Cayman Islands Kiribati

Dominica Nauru

Grenada New Zealand

Americas Jamaica Niue

Montserrat Norfolk Island

Belize St. Kitts & Nevis Papua New Guinea

Bermuda St. Lucia Samoa

Canada St. Vincent & The Solomon Islands

Falkland Islands Grenadines Tonga

Guyana Trinidad & Tobago Tuvalu

St. Helena Turks & Caicos Islands Vanuatu

The warm-hearted response fromthe people

of Glasgow and the work of around 12,500

volunteersmade the Gamesfor me.

We asked the people of Glasgow to bring it on

and they delivered. I’mso proud of Glasgow.

Lord Smith of Kelvin, Chairman of theGlasgow 2014 Organising Committee

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G lasgow 2014 XX Commonwealth G amesImage: ©Ian MacNicol

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It put Glasgow in the spotlight like never beforeand the city hasemerged asthe biggest winner.

Our people have been truly outstanding in

welcoming the Games, the visitorsand beingsupportive of all that hosting an event of this

scale involved.

Gordon Matheson, leader of Glasgow CityCouncil


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TheCommonwealth Gamescaptured the

imagination of people in Glasgow and across

Scotland. It hasbeen a truly incredible experience.

Michael Cavanagh,

Chairman of Commonwealth Games Scotland


Each medallist who returnsto their

community will get a hero’swelcome, and

encourage othersto have a go – to pursuetheir dreams.

Mike Hooper, Chief Executive of the CGF

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The spectatorswere fantastic, the

athletesexcelled themselves, the cultural

programme created a tremendousbuzz.

Shona Robison MSP,

Cabinet Secretary forCommonwealth Games and Sport

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Image: ©Getty Images

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I’mbuzzing like a jar of wasps.

Charlie Flynn,

Men’s Lightweight boxer


I have two more shifts left to do. Thishas

been a fantastic few weeks. The city has

shone like a star, but my fellow volunteershave made it for me.

Host CityVolunteer

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My enduring memorywill be the young

people (under 30)whomI haveworked

with, and the enthusiasmthat theybrought to the experience. We do have

hope for the future if these young people

are an example.

Jean Honan,

Volunteer TeamLeader

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Destination Glasgow


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Destination Glasgow

● Points and Activities of Interest

● Natural Assets (Parks and Pedestrian Ways)

● Taxis and Tour Guides

● Hotels, Hospitality and Cuisine

● Seamless, Integrated Experience

● Dignity, Independence, Once-in-a-Lifetime World Class

● Our Games; Our Welcome; Our Time

People Make Glasgow; Scotland the Perfect Stage

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The People’sGames


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The People’s Games

● UNICEF Partnership

● Approach to Human Rights

● Queens Baton Relay

● Ticketing

● Mascot and Tartan

● Volunteering and Employment

● Legacy

Humanity – Equality - Destiny

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A Bright Future


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A Bright Future

● Ambition (pride underpinned by confidence)

● A hub (not just a gateway)

● A destination and experienced host

● Recognition and credit – well deserved

● A Commonwealth Refreshed

At Home; Across the Commonwealth and Beyond

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G lasgow 2014 XX Commonwealth G amesImage: ©Nigel Young/Foster + Partners

GLASGOW 2014XX COMMONWEALTH IAMES

Documents

David Grevemberg - Glasgow Commonwealth Games 2014