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My philosophy in life is related to a well known neural science idea that was actually made famous long before by President Roosevelt. “Reality is Perception” This applies in business far more than most think. It is greatly tied to the concept that beauty is in the eye of the beholder.” If you translate that to business realm it could be worded “value is in the eye of the buyer.” No matter how much money your company spends tracking everything, generating reports and spending millions on your in-house data science team, if they can’t turn all that effort into tangible value “in the eyes of customers,” it was all for nothing. I specialize in the “practical implementation” of what’s called “narrow AI.” Basically, I simply monetize artificial intelligence in ways that both save money and have the potential to generate enormous revenue. In heavy duty Search Engine Optimization, I quickly became an expert in copy writing psychology, leading me to an obsession with natural language processing & deep learning “neural net” machine intelligence. High Competition Online SEO Marketer Turned Data ScientistJob Resume 29271 Gandolf Ct Murrieta CA 92563 Cell Phone: +1 (415) 954-2254 Email: [email protected] Analytics Can’t track it, can’t measure it. Without being able to measure, you can’t improve performance. Big Data Data is only as good as your ability to extract insights from it. But 1 st you have to clean & ready it! Machine A.I. Artificial intelligence can generate revenue & reduce costs. Applying it in a practical manner is key! SPONSORSHIPS: Google Startups Microsoft BizSpark IBM Cloud Startups HONORS: Best App Idea/ Google TV Catalyst Magazine/ Startup Of The Year Zino Society Startup F50 Presenter/Winner Silicon Valley Telecom Council Startup Fierce Wireless/ Top 15 US Startups David Johnston Serial Entrepreneur

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Page 1: David-Johnston-AB-Resume

My philosophy in life is related to a well known neural science idea that was actually made famous long before by President Roosevelt.

“Reality is Perception” This applies in business far more than most think. It is greatly tied to the concept that “beauty is in the eye of the beholder.”

If you translate that to business realm it could be worded “value is in the eye of the buyer.”

No matter how much money your company spends tracking everything, generating reports and spending millions on your in-house data science team, if they can’t turn all that effort into tangible value “in the eyes of customers,” it was all for nothing.

I specialize in the “practical implementation” of what’s called “narrow AI.” Basically, I simply monetize artificial intelligence in ways that both save money and have the potential to generate enormous revenue.

In heavy duty Search Engine Optimization, I quickly became an expert in copy writing psychology, leading me to an obsession with natural language processing & deep learning “neural net” machine intelligence.

High Competition Online SEO Marketer Turned “Data Scientist”

Job Resume 29271 Gandolf Ct Murrieta CA 92563

Cell Phone: +1 (415) 954-2254 Email: [email protected]

Analytics Can’t track it, can’t measure it. Without being able to measure, you can’t improve performance.

Big Data Data is only as good as your ability to extract insights from it. But 1st you have to clean & ready it!

Machine A.I. Artificial intelligence can generate revenue & reduce costs. Applying it in a practical manner is key!

SPONSORSHIPS: • Google Startups • Microsoft BizSpark • IBM Cloud Startups

HONORS: • Best App Idea/

Google TV • Catalyst Magazine/

Startup Of The Year • Zino Society Startup • F50 Presenter/Winner • Silicon Valley Telecom

Council Startup • Fierce Wireless/

Top 15 US Startups

David Johnston Serial Entrepreneur

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List of Professional Skills

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Business Texter Inc., Founder & CTO 09 / 2011 - Present

Job History & Entrepreneurial Adventures

Optimization Tutor, Inc., CEO and Founder 11 / 2008 – 6/2015

Although you are reading my resume, this is my current consulting business. Most companies I have applied to work for, eventually turn it into a consulting contract or find another way to 1099 me and not provide expensive benefits and all of that.

It works out though. I can conduct all business form this entity and reap all the benefits and also disadvantages of being responsible for taxes, health insurance and the rest.

Artificial Brilliance

Techie Coding Geek M

eets Savvy Business Strategist D

ropping out of college lead to the best hand on education available. That doesn’t mean it w

as cheaper though!

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Adworkz, Inc. Director of SEO

11 / 2007 - 09 / 2011

Adworkz is a performance marketing company with enterprise level advertising systems.

We have a CPA Network with full tracking, stats and basic conversion analytics.

My department specializes in lead generation for the advertisers in the CPA network.

Basically my SEO Department is a giant publisher for our ad network and competes in highly competitive markets previously dominated by CPM and PPC systems.

Intelicoast Enterprises, Inc. President

05 / 2003 - 11 / 2007

I ran and operated Intelicoast Web Designs until recruited by a client to provide my skills and experience.

Western Network, Inc. President 08 / 2001 - 05 / 2003

I ran Western Network, Inc. providing independent legal research for entity law, asset protection, and we did some small web design. This company was the subject of a hostile takeover and I then started Intelicoast Enterprises, Inc.

90% of So-Called “Education” is lost due to the pandemic of lack of practical innovation

in implementation.

Don’t let a 4-6 year university degrees fool you! There is no substitute for years of gritty market experience.

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Filed, 09 / 2012 US Inventors:

David Johnston Ryan Bis

<<Patent Link>>

Representative implementations of devices and techniques provide a system for communicating with a plurality of mobile devices from a single mobile device. Source information may be stored from an incoming message to one or more groups. An outgoing message may be associated to each of the groups, and may be automatically sent to one or more of the groups based on user-defined rules.

PATENTS: MOBILE DEVICE COMMUNICATION SYSTEM

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NETWORK106

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NETWORK112

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MOBILE DEVICE 102

PROCESSOR204

MEMORY 208

MOBILEAPPLICATION

212

TRANSCEIVER206

USERINTERFACE

202

MOBILEOPERATING SYSTEM

210

DATABASE214

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He is an innovative engineer as well as an energetic leader with skills for collaboration and negotiation. He has a proven ability to analyze market opportunities, introduce strategy and tactical business plans, launch and market products, improving competitive performance while increasing revenues and profits. I am honored to have the opportunity to work within a team of people working together to reach new goals and opportunities.

David Johnson is an amazing individual to work with.

Noreen Rucinski

Business Texter June 3, 2014, Noreen reported to David at Business Texter Inc.

All of the doubters and naysayers were put to rest when David was allowed to flex his expertise when it comes to search engine marketing and optimization.

”We can’t afford this,” they said. Balancing the marketing budget, David did it, and did it successfully. Taking a freshly minted website, David can turn it into gold in a time span that typical SEO experts wouldn’t even attempt to try. Having a knowledge of the ins-and-outs of the global search industry and the ability to put that knowledge to use is what makes David stand out far and above any web developers I have ever met.

”This won’t work,” experts said. It did.

Dan Gayle

Online Developer The Spokesman-Review Newspaper

Dan reported to David at Adworkz, Inc.

References & Endorsements From Linkedin

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I have known David Johnston since 2008 and have had the great pleasure and opportunity to work both under him as a subordinate as well as alongside him as an equal partner on several projects. Therefore, I can attest to both his leadership and teamwork capabilities as well as his work ethic and professionalism.

Much of my own success I credit to David Johnston and the experience he has acquired taught and shared with me over the years I have known him. David possesses an extraordinary ability which is nothing short of genius when it comes to online marketing and search engine optimization. He has always been on the cutting edge of current trends and at times a true pioneer. This gives David and those who he’s working with, a savory advantage in today’s rapidly changing online marketplace.

David’s professionalism is ruled by integrity and anchored by humility.

Kendall Wood

Founder / Developer at CRMT Solutions

May 31, 2012, Kendall was David’s client

What a find! David is very well-informed about SEO and online marketing, and he becomes absolutely delighted when we talked apps.

He knows his way around the Internet and the best ways to grow business awareness using existing tools all the while planning for awareness using future tools. David is, no doubt, the person to talk to for online marketing and SEO. I highly recommend him.

Online marketing, SEO, & mobile apps.

Laura Bracken

Principal @ Design Spike®, Inc. June 29, 2011, Laura was a referral partner when working with David at Optimization Tutor, Inc.

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David is an incredible resource. We’ve worked on a number of projects with him and his consistent, professional display of expertise in SEO and marketing continues to impress. I would go out of my way to recommend David.

I would go out of my way to recommend David.

Jimmy Gleason

Software Engineer at AKQA

June 20, 2011, Jimmy was David’s client

From my time working with David I observed that he has a clear and specific vision of what his web customers desire in terms of web news content. He gives clear and specific feedback on how I needed to revise and improve my news articles so he and the company may best provide the product that their customers are seeking. At the end of the day running a successful company I have observed boils down to three things: 1) having a clear understanding and vision on what your clients’ needs are; 2) Identifying and obtaining the people and resources you need to serve your customers; 3) Clearly and proactively communicating to your employees what is needed or is missing from a product so you can complete delivery of meeting the product needs of your customers.

David Johnston is an excellent manager.

Adam Haines Cashier at River Park Square Parking Garage

May 29, 2012, Adam worked directly with David at Optimization Tutor, Inc.

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Bill Havlice

Owner Future Access

Bill managed David at Optimization Tutor, Inc.

David is a great and hard worker who is insightful and has the ability to create good ideas and implement them.

Craig Allan Teich

Founding Partner at Evernett | Viddeeoo

As Director of SEO

Adworkz, Inc. (Formally Global Edge Marketing)

David is extremely bright, lives on the cutting edge of computer and internet technology, and also has excellent communication skills. He’s a star.

September 8, 2008, Craig Allan was with another company when working with David at Optimization Tutor, Inc.

Franrose Smith

Marketing & Business Development

Franrose reported to David at Adworkz, Inc.

I worked alongside David during my very first ventures into the industry, and he has contributed a lot to my knowledge in online marketing. David is a driven, dedicated individual who works hard to identify and eliminate formations that don’t yield results, as well as discover new ways to improve site optimization, increase traffic and solidify conversion funnels. I highly recommend his work to anyone looking to grow their business online - and be successful at it.

Paulo Dichone

Software/Mobile Application Developer

Paulo reported to David at Adworkz, Inc.

I had the honor to work with David for almost a year. He has always been a great person to work with and for. He’s a great manager with attention to detail and excellence. Besides his high skill set, David is a warm, friendly and a very compassionate person I’ve ever had the opportunity to work with. I, surely, believe that David will always take whatever project he’s working on and bring it to its highest potential, for excellence is the number one priority on his books.

Andrea Parrish-Geyer

Communications Specialist at Gonzaga

Andrea reported to David at Adworkz, Inc.

David is an incredibly knowledgeable, creative, and responsive manager. I learned a significant amount about SEO while working with him, as a manager, David was always willing to listen to ideas, and supported his employees in taking initiative.

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Lisa Plumb

Manager of Development and Implementation

Lisa reported to David at Adworkz, Inc.

I have worked with David for the last 3 ½ years. I have been impressed with David’s knowledge in all aspects of SEO and internet marketing. He is always watching and learning and then keeps up to date on the latest technologies. As a leader, David is able to recognize the strengths and talents of those working around him and he knows how to motivate and encourage them to excel at those talents.

Micah Jamison

Software Engineer at PayPal.com

Micah reported to David at Adworkz, Inc.

David is a hard worker that researched and executed brilliant marketing ideas. He was always willing to think outside the box to find a creative solution to a difficult problem. It was a pleasure to work with him.

Dan Gayle

Online Developer at The Spokesman-Review

Dan reported to David at Adworkz, Inc.

All of the doubters and naysayers were put to rest when David was allowed to flex his expertise when it comes to search engine marketing and optimization. ”This won’t work,” they said. It did. ”We can’t afford this,” they said. Balancing the marketing budget, David did it, and did it successfully. What the experts said couldn’t be done, David has done. Taking a freshly minted website, David can turn it into gold in a time span that typical SEO experts wouldn’t even attempt to try. Having a knowledge of the ins-and-outs of the global search industry and the ability to put that knowledge to use is what makes David stand out far and above any web developers I have ever met.

Matt Hedman

Account Executive at Adworkz

Matt worked with David at Adworkz, Inc.

David and I worked together at Adworkz, Inc. for approximately three years. I can certainly attest to the fact that he’s a smart, creative, hardworking and dedicated individual. David would be a worthwhile addition to any team or as an independent consultant. I highly recommend him.

Tom Lookabill

Director of Biz Dev at Care To Stay Home

David is one the most talented and entrepreneurial SEO’s on the internet today. He is a pleasure to work with and a dedicated employee. His vision includes the ability to think outside of the box.

Tom managed David at Adworkz, Inc.

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