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Candidate Profile
Marketing Management Professional
David Snook
• Accomplished bi-lingual (Japanese and English) global marketing management professional with 25+ years of consumer electronics and consumer packaged goods experience.
• Demonstrated capability to lead teams, create & implement winning marketing plans and grow revenue/profit. • Worked and lived in Japan 4 different times for a combined total of 11 years. • Selected twice for special international assignments to Beijing, China and Geneva, Switzerland. • Extensive "cradle-to-grave” product management and marketing experience in both consumables & hardware. • Have worked with the following key retailers over the course of my career: Best Buy, Walmart, Target, Sam's Club,
Staples, Office Depot, Office Max, Amazon, Dixon's (UK), FNAC (Fr), Carrefour (Fr), Darty (Fr) and Media Markt (De), Yodobashi (Jp), Gomei (Ch), Future Shop (Ca)
Differentiator. Simplifier. Amplifier. Global.
Executive Summary: David Snook
Page 1
Overview of Marketing Skill Set
Product Management
Product MarketingRegional
Experience
ChannelExperience
CategoryManagement
Category Management
Hardware ProductMgmt
Consumables ProductMgmt
Forecasting &Business Metrics
Optimization ofSupply + Demand
Go-to-MarketPlanning
Launch Planning& Implementation
Dev’t and Delivery
Of Value Prop
Sales PresentationsTokyo, Japan
E-Commerce
Consumer Electronics
Mass
OSS, and Photo
Merchandising
Geneva. Switzerland
Beijing, China
Page 2
Global
Process is a key driver of business performance, particularly with time-sensitive or large-scale projects. The proactive use of business processes helps make a company more efficient and effective. Marketing planning and product management processes are a key competency.
Process
Strives for clarity and transparency in communications. Always makes the extra effort to personally reach out and connect with people. Manages by ‘walking around’ to ensure face time and encourage dialog, whenever possible. On important business topics, there is no such thing as over-communication
Communication
A big believer in the power of teams. Knows how to lead teams and drive them to higher levels of achievement. An expert at helping teams navigating through complex issues across matrixed organizations. Skilled at busting through silos and working across functional and geographic boundaries.
Teamwork
Widely respected by peers for candid and non-political approach to work and life. Knows how to build and earn trust and credibility. Laser-focused on business goals and solving the key challenges that will enable success.
Integrity
Consistent performer who delivers results . Extensive management experience in numerous product categories in hyper-competitive industries. Proven track record of successfully achieving sales goals & market share growth
Performance
Understanding how to operate effectively in international markets is a particular strength. Possesses a unique blend of headquarters, regional and in-country experience, highlighted by assignments in Tokyo, Geneva & Beijing
Leadership Attributes
Page 3
Situation The pocket video camera market was getting squeezed by digital still
cameras and smart phones, both of which enable the user to capture video easily
Problem/Obstacle Needed a differentiated feature and value proposition to stay ahead
of the competition
Actions Developed a plan to introduce the world’s first waterproof pocket
video camera, Kodak PlaySport Zx3
Results At $149, the PlaySport Zx3 was a run-away success and became the
No. 1 best-selling pocket video camera in the summer of 2010 in the US and France (no. 2 in UK)
Kodak market share increased year on year from 6% to 20%+ in the USA
Selected Career Highlight No. 1
Case Study
Page 4
Situation Kodak decided to enter the 4 x 6 inch snapshot printer market
Problem/Obstacle The competition was cut-throat because HP, Canon and Epson all had
established positions in the category & bigger budgetsActions
Developed a unique solution-based marketing and sales plan focused on ease of use. The value proposition was : Shoot, Touch, Share. With the Kodak digital camera and printer dock system, it’s easy to get beautiful prints instantly. There are no cables to connect, and no computer is required. All you have to do is take a picture, dock the camera to the printer, touch a button and voila…. you can now enjoy your 4 x 6 print.
Results This campaign catapulted Kodak to the no. 1 share position in snapshot
printers in 2005 and 2006 in the US and EU3 Kodak partnered with Best Buy, Walmart, Dixon’s, Carrefour and other
retailers to implement a combined camera + printer dock merchandising program during peak seasons that increased sales by 2X, year-on-year. Retailers loved this program because the printer dock helped to spike sales of additional high margin media packs
Selected Career Highlight No. 2
Case Study
Page 5
Recommendations
“David has amassed tremendous experience in product life cycle management, and "owns" A to Z his product lines, from launch to discontinuance. As a marketer, he also has the welcome ability to step out and experience the consumer perspective, which has earned him respect amongst the regional marketing and sales teams at Kodak. His experience outside of the USA enables him to look at opportunities in emerging economies with a different optic. His analytics are very comprehensive.”
Richard Ford, (former) General Manager, DC+A, Americas Region, Kodak
“From senior management to sales representatives to customers and end-users, David captivates his stakeholders with wit, passion and knowledge of the business. A consummate professional, David consistently delivers.”
Pete Palermo, (former) WW Director of Future Product Marketing, DC+A, Kodak
“David asks the tough questions. He can be relied on to come through -- always. If David is on a project, it will happen!”
Rowan Lawson, Director, Bus Dev’t, RSS, Kodak
“David is a sharp and intelligent marketer. He does an outstanding job of managing and optimizing his day-to-day business and product category results. David has exceptional planning and communication skills, particularly with regional sales & marketing teams around the world. His leadership skills across boundaries and seasoned product marketing experience were invaluable to me and my business team as he helped establish and grow market-leading positions in several product categories.”
Pete Jameson, GM & VP, Digital Devices, Kodak“David is very passionate about delivering high quality products to his customers. His excellent presentations are delivered with creativity and charisma. He is a go-getter and can always get the job done.”
Gretchen McGrath, Marketing Communications Mgr, OCMO, Kodak
“David is a consumer marketing expert, bringing innovation in communications, merchandizing and product marketing.”
Philip Cullimore, Managing Director, EAMER, Kodak
Source: Linkedin
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