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Presentation to Samantha Rock

on ** 2011

CTRMCredit To My Nation

What is the

Credit to My Nation Programme

Rihanna - Performer Par Excellence

To do Credit to my Nation wherever I may go……

To do Credit to my Nation wherever I may go……

EnhancedRole Explained

1. Rihanna “Interests” stated/synchronized2. “Imaging” promoted3. Commensurate Agency “courted” 4. The “other side” ofRobyn broadcast viaappropriate media etc.

To do Credit to my Nation ……a la Rihanna

Effect Institutional Outreach Activities e.g. representations for women/children issue

Champion specific “causes” based on need and/or synchronicity with Rihanna’s goals/aspirations

Promote Personal philantropic and/or “anonymous” charitable gifting

Other CTMN structured outreach

andBarbados

CTMN

Deploys an effective, pro-active , CTMN targetingprogramme which easily“harvests” varied markets,COOs, industries and otherqualifiers ..

How CTMN works

CTMN Elements1.Rihanna “Encounters”2.Influencing “Purpose ofVisit”3.Indigenous Nichemarkets á la Rihanna

IP Elements1.Introduce the P.E.T.R

How CTMN works (continued)

CTMN integrates proprietary COO specific ACORN information with CTMN niche target marketing

CTMN facilitates revenue generation by COO, county, city of origin, zip-code, and, by using POI/AOIs, even @ house level

Credit to My Nation

at a Glance

Major CTMN Outputs

CTMN attracts subscribers with “greater discretionary” spend and “POI” leverage

CTMN inherently possesses “greater AOI” leverage

CTMN will impact major Goods & Services sectors e.g.accommodation used, sea/air/ground transport used, venues required for “POI” attractions, food being consumed etc.

CTMN & Tourism Service Providers

Measurable monetary benefit for any subscriber enrolling in CTMN’s targeted marketing programme

CTMN can help hoteliers(a) Identify a potential visitor(b) “Convert” said person to a guest(c) Replicate said “system” on demand and potentially secure clients at the hotel, year round (d) Show how each $ spent in CTMNmeans income to the enrolled hotel

CTMN Macro Benefits to Governments

Barbados MOT may nowinquire, and immediatelyascertain, what is its globalmarket share via “Real-Time” CTMN TransientMarketing Modules

CTMN’s planned expansionwith other regionalgovernments, will bolsterCTMN Regional TourismMarketing campaign whilegenerating foreign exchangeearnings for Barbados et al.

FinancialBenefits

Credit to My Nation

Programme

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1. What is the Potential Opportunity? 2. What is required to make CTMN happen?3. Structure through which CTMN can happen?4. What is CTMN’s scope – its Modules?5. What is the best collaboration option available?6. Revenue Sources of CTMN?7. Financial benefits to Stakeholders?8. What is the cost to implement? 9. Sources of Funding10.Summary11.Next Steps

Critical CTMN Issues

What is the Potential Opportunity

Foreign Exchange Earnings $ 5.3B 2008, $ 2.2B 2010

Government Revenue $ 2.3B 2008, $ 2.2B 2010

Expenditure $ 2.5B 2008, $ 2.9B 2010

Manufacturing and Agricultural exports down Tourism Receipts contribute 50 % of FE 2010 Unemployment Rate 10% Tourism employs 10% of population

It is 4th largest employment sector

What is Required for CTMN to happen ?

What is required for CTMN to happen? (con’t)

1. Discuss & obtain a formal approval of the CTMN proposal

2. Devise an appropriate mechanism to effect stakeholder collaboration

What is required for CTMN to happen? (con’t)

(i)Structure of entity

(ii) Purpose –career options, nation/region building, (Possible) RN buy-out*

What is CTMN’s Scope

Major Modules of CTMN

Revenue Sources of CTMN

Creating loyalty programs e.g. amenity usage, heritage tourism subscription, restaurant access, duty free shopping, water sports amenity sampling, etc.

Entity/activity specific market penetration initiatives e.g. global marketing of goods and (tourism) services/products –conventions, ecotourism initiatives, performances

Revenue Sources of CTMN (continued)

Access to CTMN“Business Intelligence” platform tailored for various clients in varied sectors e.g. CTO etc

“Real-time” trend analysis revenue projections, using CTMN sub-modules

Revenue Sources of CTMN (continued)

Fee-based participation in CTMN pro-active marketing platform across private sector, and/or regional governments

CTMN targeted marketing mechanism analyses cost/benefits for “active-mining” activities vis-a-vis extrapolations

“Free Standing” Service Contract1

Rihanna & CTMN2

“Public” Company3

ROC Nation Approved Contract1b

What is the best Collaboration option available

CTMN Modules x 8

Encounter Sessions

CTMN P.E.T.R

POI/AOI/Hybrids

Good/Services ProvidersGovernment Subscribers

Acorn Subscribers

https:www.credittomynation.org.bb

CTMN Oversight CRM groupware

What is the best Collaboration option available

What is the best Collaboration option available

What are the Revenue Sources ?

What are the Revenue Sources ?

What are the Revenue Sources ?

Financial Benefits to Stakeholders

Costs to Implement

Costs to Implement

Sources of CTMN Funding

CTMNICT

Architecture

Approval ofa. Pilot orb. National offer

Source of FundingMOT fundsPublic Equity **Other IFIs Government, NIP Balances etc

FINANCINGISSUES 

POI/AOI pilot**

CTMN P.E.T.RDeployment

G&S MatrixDeployment

GovernmentSubscribers

Www.CTMN.orgIntegration

CTRMImplementation

Agency Meetings

CTMNImplementation

Plan

Source 2: CTMN Governments Enrollments $11M plus FE, FDI & job creation

Rev. Source 3 CTMN P.E.T.R C&E “facilitation” and fiscal enhancements $7M

Question: How will CTMN compensate Rihanna, Roc Nation, other shareholders?

CTMN proactively targets high discretionary spend persons/activities and “facilitates” their conversion to guests

CTMN “augments” Rihanna’s career options

Will position our Indigenous Ambassadoron the World stage

Rev. Source 1: Conservative Estimates. Fee based CTMN branded “matrix” POI, AOI, G&S providers, $38M Gross!

Summary

Addresses several economic issues e.g. Tourism Arrival Statistics FE Unemployment Agriculture, Manufacturing and Financial sectors

Facilitates the identification, development and preparation of specific tourism policies and incentive/investment programs

CTMN tracking of discretionary spend, tourist experiences and demand patterns. Quantification of resultant foreign exchange inflows and outflows etc

Fee-based Program for Tourism Goods & providers strengthening linkages between governments and the private sector

CTMN Tourism “Business Intelligence” platform that seamlessly integrates development, targeted marketing, research and planning across various sectors.

CTMN creates the matrix for a cross-jurisdiction, regional tourism marketing programme for the benefit of CSME

Platform provides (i) “real-time” statistics, (ii) CTMN generated arrivals, (iii) facilitates pro-active monitoring of all “initiatives” applied to the sector

Summary

Next Steps

Next Steps

11 Agreement on the Collaboration

22 Inter-Entity MOUs & Collaboration Agreements between stakeholders: MOT & CTMN** (ROC Nation)

33Request for Implementation Plan & CTMN pilot

1. Overview – top level document – how it will work2. Functional model – Functions and processes, User needs, ITS

map3. Physical Architecture – Specifications and diagrams of

components4. Communication Architecture – Comm. Requirements/Links5. Organizational Architecture – business relationships, intra,

inter and extra, revenue generation/distribution, data ownership, procedures per data integrity and transfer

6. Implementation – suggested CTMN pilot – to thrash out marketing, management and operation issues

Next Steps - Detailed

1. Role of Stakeholders ‐The Ministry of Tourism (Barbados), Rihanna,  CTMN, other CTMN “enablers”.

2. Intellectual Property – Parties to effect written IP contracts

3. Funding & Sources of (Seed) funding for nationally supported CTMN – (i) private sector – business and/or equity shareholdings (ii) government ‐ competitive funding/ grants

4. Mobilization Fee (i) Implementation Plan (ii) CTMN pilot  

5. Compensation Modalities for (i) implementation Plan and (ii) CTMN Pilot or national programme

6. CTMN Pilot (optional) – suggested Pilot commencement date, Pilot duration – 4 months

7. Immediate Income Sources – CTMN P.E.T.R immediate $$

© David Weekes and Associates Inc 2011. All Rights ReservedNot to be reproduced without the written permission of the author

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