Davies Esoko CIRAD 2010

The top 10 Misconceptions about MISThe top 10 Misconceptions about MIS

Notes from the field: Mark Davies

CIRAD – March 2010

How we got started

• “Farmers need prices”• Foodnet Uganda• Foodnet Uganda• Software opportunity

St d di d l t & d t• Standardize development & reduce costs• Public sector would collect and share

U ld • Users would pay

Simple idea... Clear goal...


Where we are now 5 years laterWhere we are now... 5 years later...what have we built & learned?


• 40 fulltime employees in Accra• $2,000,000 spent


Providing support and platform to and platform to partners in 20 countries by end of 20102010

Operating MIS in Operating MIS in one country (ghana)


Powerful platform ‘emerging’






MIS consultancy

MethodologiesgHandbooksFormsWorkshopsWorkshopsCertificates...Rollout planning


Weeks 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Strategygy

Platform Configuration

Training of Trainers

Enumeration Hiring g

Enumeration Workshop

Enumeration

Field Trainingsg

Profiling & Alert Setup

Public Launch

CIRAD – March 2010114/1/2010

“I now direct buyers to my community to buy from me ‘Confusing’ Results:

when prices are good”

“I now know Kumasi

The ‘40%’ claim

“I now know Kumasi market, I go there

every month”

“I now wait for good prices before I sell my

“I used to sell my

p yproducts”

I used to sell my groundnuts in bowls in the local market, now I send it


to Accra per bag”

So what have we learned?

1 k ll d d?

So what have we learned?

1. are markets really understood?

2. Does the current development cycle even permit success?

2. can a retail model work?

3. what should the platform really do?


10Top 10misconceptions about MIS


1 MIS is a ‘public good’1. MIS is a public good and only gov or ministries can do it...


2 W k h t t2. We know what we want


3. We know what they want


4 We can build our own4. We can build our own


““Leap FrogLeap Frog””““LL FF ””Chris ThomasLeap FrogLeap Frog

OpportunitiesOpportunities““Leap Leap FrogFrog””OpportunitiesOpportunities CLOUD

PCPC

CLIENTCLIENT--SERVERSERVER

INTERNETINTERNET

Inside the Firewallpppp

Web2.0 Web2.0 SaaSSaaS MobileMobile

OpportunitiesOpportunities

MAINFRAMESMAINFRAMES MINIMINI--COMPUTERSCOMPUTERSPCPC INTERNETINTERNET

1960 1970 1980 1985 1995 20102000

B fi iB fi i f N df N d P i I iP i I iCIRAD – March 2010

Benefitting Benefitting from New and from New and Prior InnovationPrior Innovation

5. The data is there5. The data is there

• Where?Where?


6. Build it and they will come


7. We can pilot it


8. We can easily measure impact


9. “Someone” will sustain it


10. They can access it on the web


Evolution of Esoko2006 2007 2008 2009 2010 2011 2012 ...

M d l 100% public 90% public 50% publicModel

Content Prices Only Prices & Offers All Trading Data

Services Software Only Software/ Training Deployment

Insight

D l

100% Push Push & Pull 80% Pull

B2C B2 projects B2BusinessDeploy B2C B2 projects B2Business


Sharing a single platform:

R d t f t h l• Reduces your cost of technology• Reduces your cost of content acquisition• reduces your marketing costs• reduces your marketing costs• improves your negotiating power with partners

(incl mobile operators)

• gives you access to international/regional markets• gives you access to other practitioners • provides a support team


What Wetrainings, certificates, workshops,

methodologies,assessments, manuals (over 80 documents)What We

Do TodaySupport

(E k N t k )

manuals (over 80 documents)

Software

(Esoko Networks)

Deploy

MIS

Software(BusyLab)

Deploy (Esoko Ghana)

MISanywhere

30 enumerators 7 trainers & managers28 software developers & testers


30 enumerators, 7 trainers & managers28 software developers & testers

28

Focus on sustainability

Bronze Silver Gold PlatinumBronze Silver Gold Platinum$25 $250 $1,500 $8,000

10 SMS alerts/weekSMS alerts & WebsiteMax 200 members

All tools. Max 2 000 members

All tools. UnlimitedMax 200 members Max 2,000 members Unlimited.

Trader Small BusinessFarmer Group

Business

Large Business/AssocConsumer Brand Co.

Researcher ExporterBusinessSmall NGO

NGOGovernment

6 000 2 000 200 206,000 2,000 200 20

4 years to reach profitability



Is business interested?

No3% 52 surveyed out of the

i l 30 0003% potential 30,000 business subscribers

in Ghana

Interested29%

Yes29%

in Ghana

29%

Likely Yes & likely = 68%

39% 8% needed to be profitable


Voacanga africana (exported at $7/kilo)

SMS advertising/procurement

producer

SMS advertising/procurement reduces middle men & time61 > 31 days 5 > 3 people

exporter


$1.50 now $3 = +100%$1.50 now $2 = +30%

Proforma Income Statement0 0 0 1 2 3

All amount in US Dollars Y1 Y2 Y3 Y4 Y5

Revenue 89,625 185,539 391,166 848,145 1,424,293

Operating ExpensesOperating ExpensesInternet Service 0 14,520 16,274 18,250 20,474Office & Household 13,421 36,120 36,120 87,592 94,235Marketing 3,444 72,000 72,000 103,680 124,416Meals & Entertainment 2,454 3,600 3,600 4,516 5,058Personnel 76,507 219,065 219,065 274,066 306,583Professional Services 4,568 8,100 8,100 10,161 11,380Travel & Transport 9,808 29,460 29,460 39,440 46,774Contingency 214 20,368 20,368 27,785 31,246Rent 0 42,000 42,000 44,100 46,305

Total Expenses 110,416 445,233 446,988 609,589 686,471

EBITDA 0 -20,791 -259,695 -55,822 238,555 737,822

D&A 0 982 5,882 14,482 18,082EBIT 0 -20,791 -260,677 -61,704 224,073 719,740

Interest Expense 0 -55 -2,377 -2,022 -1,614Taxes 0 0 0 0 55,513 179,532

Net Income 0 -20,791 -260,621 -59,327 170,582 541,822


Thanks... [email protected]


Top 10 misconceptions about MIS

1. MIS is a public good2 We know what we want2. We know what we want3. We know what they want4. We can build our own5. The data is there6. Build it and they will come7. We can pilot it 8. We can measure impact9 S ill t i it9. Someone will sustain it10.They can access it on the web


Documents

Davies Esoko CIRAD 2010