Dawn Squires

1. Determine flyer purposeGain votesPublicize eventSell product, etc.

2. Analyze AudienceWhere are they employedEducational backgroundPossible questions

Some suggest gathering images of people who represent the audience and looking at them during the design process to keep you focused.

3.Gather ContentContent in a spreadsheet? database?View web sites, pamphlets, magazines, articles,

etc., to see others’ approach to topic.Personal interviews

4. Determine Content to UseList 3-4 major ideas you want the audience to

remember after viewing the project.Begin with the end in mind . . .

5. Consider how project will be presentedColored paper? Transparencies? PowerPoint? With

a Projector? Poor lighting?Can an image emphasize a concept best?Plan order information is presented to audience.

People usually remember the 1st and last pieces of information best

Put most important information at the beginning & end/top & bottom

Planning the project helps ensure a successful project!

Partner with another student.Each of you practice reciting the 5 steps in

planning a project.

Text – Follow the “less is better” principle. Use as few words as possible.

Text Format – Consider size, shape, color, and position on the page.

Appropriate images – Should be eye-catchingShould convey message of flyerShould grab attentionShould draw people to read the flyer

Does it need a border?Nice border may help draw attention.Be careful not to clutter flyer with background.

HeadlineFirst line of text on flyerConveys product/service being offered

Body copyText between headline and signature lineHighlights key points of messageUse as few words as possibleShould be easy to readEmphasize positive

Must be reasonable, honest & believableSignature line

Last line of textContains contact information or the rallying call