The 2013 ranking marks the fi�h anniversary of the Davis Brand Capital 25, the result of a yearly study of nearly 1,100 global brands. Across those five years, we have seen high consistency among the best-of-the-best in the 25 companies ranked: 11 have earned a spot every year, and another seven have made the list in three of the past four years. Only IBM and Microsoft have

remained in the top five every year. Apple has held the top spot for the past three years in a row.

* Sources: Davis Brand Capital proprietary data analysis, 2013; Best Global Brands, 2013 (Interbrand); Top 100 Most Valuable Global Brands, 2013 (Millward Brown); Fortune 500, 2013 (Fortune); Forbes Global 2000, 2013 (Forbes); The World’s Most Innovative Companies, 2013 (Forbes); The World’s Most Innovative Companies, 2013 (Fast Company); 100 Best Companies to Work For, 2013 (Fortune); The World’s Most Attractive Employers, 2013 (Universum Global); The World’s Most Reputable Companies, 2013 (Forbes); 100 Best Corporate Citizens, 2013 (CRO).

2013 DAVIS BRAND CAPITAL 252012

RANK2013

SCORE2011

RANK

1

3

2

4

6

n/a

9

5

19

15

14

8

10

12

11

13

20

16

n/a

18

17

24

23

n/a

21

1

4

2

3

9

n/a

6

7

23

15

22

11

8

n/a

17

20

14

n/a

n/a

n/a

24

16

21

19

25

2010RANK

7

13

1

3

14

n/a

4

6

8

n/a

n/a

12

9

11

19

n/a

25

22

23

n/a

5

n/a

17

15

n/a

2009RANK

12

11

1

4

16

17

2

9

n/a

n/a

13

n/a

6

20

21

8

18

19

n/a

n/a

10

n/a

n/a

n/a

n/a

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

UPWARD MOVEMENTFROM 2012 RANK

DOWNWARD MOVEMENTFROM 2012 RANK

NO MOVEMENT FROM 2012 RANK

179.0

177.9

176.1

172.1

169.7

169.4

169.1

166.2

163.5

161.6

160.9

160.7

156.1

154.8

154.3

152.6

151.7

149.7

145.9

145.4

144.6

143.6

142.0

140.9

139.2

Apple Cupertino, CA USA Consumer Electronics

Google Mountain View, CA USA Technology

IBM Armonk, NY USA Technology

Microsoft Redmond, WA USA Technology

Coca-Cola Atlanta, GA USA Beverages

Amazon Seattle, WA USA Technology

General Electric Fairfield, CT USA Diversified

Procter & Gamble Cincinnati, OH USA Consumer Products

Samsung Seoul, South Korea Consumer Electronics

Daimler Stuttgart, Germany Automotive

AT&T Dallas, TX USA Telecommunications

BMW Munich, Germany Automotive

Intel Santa Clara, CA USA Technology

J.P. Morgan New York, NY USA Financial Services

Exxon Mobil Irving, TX USA Energy

Toyota Toyota, Aichi Japan Automotive

Johnson & Johnson New Brunswick, NJ USA Health Products

HSBC London, UK Financial Services

Ford Dearborn, MI USA Automotive

LVMH Paris, France Retail

Walmart Bentonville, AR USA Retail

Citi New York, NY USA Financial Services

Volkswagen Wolfsburg, Germany Automotive

Nestlé Vevey, Switzerland Consumer Products

Wells Fargo San Francisco, CA USA Financial Services