DCM Shriram Consolidated Ltd.

Business Against HIV / AIDS

� About DSCL

� Why HIV / AIDS Intervention Programme

� Approach adopted at DSCL

� Target groups identified

� Intervention Programme

� Implementation so far

� Challenges faced

� Future plans

Contents

About DSCL

� Emerged in 1990 after the restructuring of erstwhile DCM Ltd.

� Rs. 29 billion annual turnover company engaged in diverse businesses

� Primarily engaged in manufacture and marketing of Agri Inputs, Sugar,Heavy Chemicals and Plastics

� Company’s operations certified under ISO-9001, SA-8000, ISO-14001and OHSAS 18001

� Socially responsible corporate committed to sustainable development

� Company sensitive to stake holders and community needs

DSCL – Geographical / Product spread

PVC Window and door framesBhiwadi, Mumbai,Bangalore

Cotton YarnTonk, Rajasthan

Caustic Soda, Chlorine, HydrogenBharuch, Gujarat

HKB / Hariyali Kisan Bazaar – Agri Retail ShopNorth India

SugarAjbapur/ Rupapur, U.P.

Carbide, Caustic Soda, Chlorine, Hydrochloricacid, PVC resin , PVC Compounds, PVC Window& door profiles, Cement, Urea, Captive Power

Kota, Rajasthan

Products manufacturedLocation

Why HIV / AIDS Intervention Programme

� We believe that AIDS is an emerging serious public health challenge

� Can affect our workforce, supply chain, channel partners and communityat large

� Can impact our business and profits

� Government / NGOs efforts to control spread need to be supplemented

� Corporate / Business should intervene to control spread

� We believe it is our social and ethical responsibility to contribute tothis effort

Approach adopted at DSCL

� HIV – AIDS policy made to guide and direct efforts

� Core Group created for implementation

� Target groups identified for intervention

� Intervention Programmes developed – Specific for target groups

� Implementation and Review

Target groups identified

� Own employees / workforce (more than 10000)

� Supply Chain Partners

� Distribution Side Partners

� Community around us

Intervention Programmes� Awareness

� Development and distribution of� Pamphlets, Display Boards, Posters, Booklets� Audio Cassettes and Video CDs� Nukkad Natak� Training Programmes

� Prevention

� Counseling programmes for vulnerable segments

� Health check up and maintenance of health cards� Awareness of hygienic and safe practices – use of disposable syringes� Free distribution of condoms

� Treatment Programmes� Treatment to affected people (ART – Anti Retroviral Therapy)

� Create Voluntary Counseling and Testing Centers (VCTs)� Rehabilitation and financial assistance

Implementation so far

� AIDS awareness spread to own employees at all locations

� AIDS awareness made a part of all in house social, cultural functionsand training programmes

� Special awareness and education programmes done for supply chain

� Programmes conducted for Truck drivers, contract labour, loading /unloading labour

� So far 2,00,000 persons covered under the programme

� Film music cassettes with AIDS message distributed to truck drivers

� Free distribution of condoms

� Special awareness drive through “Nukkad Natak” and Group Songsconducted for local community – Extended Supply Chain

� Awareness programmes conducted for school teachers and schoolchildren

Challenges faced

� Ignorance and misconception about AIDS

� Hesitation to discuss the subject

� Affected people unwilling to disclose their status

� Society not ready to accept affected persons

� Supply chain is large – Substantive efforts required to cover the entire chain

� Supply Chain (Small and medium enterprises) indifferent to adopt andpursue intervention programmes

� Qualified and trained medical counselors

� Medical infrastructure

Future Plans

� Evolve strategies for faster dissemination of the programmethrough the entire supply chain

� Create multiple nodal centers within supply chain for fasterimplementation

� Exercise our influence on Supply Chain to adopt HIV-AIDSintervention programmes

� Synergize efforts with government and other agencies tocreate and utilise medical infrastructure more effectively

� Provide financial assistance for intervention programmes

DCM Shriram Consolidated Ltd

Program draws on the localculture, adapting informationeducation and communicationmaterial to local sensibilities

Also uses cultural performances toconvey HIV and AIDS messages

StrategyStrategy has helped broadenappeal of its messages and gainacceptance for the programamong local population

Initiated HIV/AIDS program at plant inKota, Rajasthan

Funding…$

USD

Reliance TCI DMRC DSCL

75% fundedby Relianceand 25% by

Gujarat SACS

Funded byBill & Melinda

GatesFoundation

$222,000

$167,000

$1.6 million

$14,500 $11,000

9-monthprogram

funded byDMRC

Funded byDSCL

TCI’s 5-year programhas a total funding of $8

million

Posters

THANK YOU