De la televisión radiodifundida a la distribución multiplataformas: evolución

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From broadcast to multiplatform distribution

Daniel WilsonHead of International Policy

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1. How have we got to where we are?

2. Where now and where next?

3. Regulatory implications?

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2012

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1850 1860 1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010

ITU

World Radio Conferences

First radio transmission

UN

COE

EBU

First TV transmission

EEC

EU

EC

UPU

IGF

State Aid Law

AV Green Paper

Lisbon Agenda/Digital

Agenda

Net Neutrality

Privacy

Reg. Framework

E-Commerce

Internal Market

State aid complaints

AmsterdamProtocol

EP report on PSB

Standards Gateways

Copyright(Piracy)

CoE declaration

InformationSociety

TVWF

Sport Complaints

Advertising

R&D

Consumer Protection

Broadband

SpectrumACTA

WIPO

Evolving regulation

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BBC online

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BBC iPlayer

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Never miss a moment No se puede mostrar la imagen en este momento.

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Sherlock – an independent production commission that has been one of the BBC’s most successful dramas in recent years

• Context: • need to find 16% savings and extra 4% to re-

invest• build on existing efficiency drives – overheads

down from c24% of licence fee in 1999 to c12% in 2011

• Focus: • quality content in editorial priority areas• boundaries setting out what we won’t do• further cost reductions in overheads &

distribution

• Multiplatform priorities: • ‘universality’ means every household will have

convenient access to each relevant BBC service, free at the point of use

• BBC still aims to offer its content on as many devices as possible (iPlayer now on over 300) subject to certain criteria

BBC Strategic Direction: ‘Delivering Quality First’

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News

K&L

TV iPlayer

Search

CBeebies

Sport

Home Weather

Radio &Music

CBBC

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BBC News across four screens

UK 12.3m 4.3m 0.01m1.1m


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Image: Broadcasting House in 2012 with its new wing


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Multiplatform production

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Looking ahead: linear viewing via TV screens continuing to predominate video consumption



ILLUSTRATIVE FORECASTSBBC consumption, by type

% of hours2011 2020

Forecasts suggest a slow transition in overall consumption habits. Non-PVR atch-up viewing (where BBC iPlayer is a leader) is assumed to increase 3-4x, but only to 4%. Tablet and smartphone viewing increases in linear and catch-up are forecast to increase to 0.4% and 0.5% respectively as bandwidth increases.

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Ambitions of communications policy

In response to the UK Government’s recent review of Communications Policy, the BBC recommended Government should aim to promote growth while delivering benefits to citizens andconsumers; balancing economic with social and cultural aims. Policy goals should include:

1. Effective competition supporting investment, innovation and choice.

2. Universal access to services that educate, inform and entertain and to a plurality of voices in news.

3. Make the UK one of the best places to create excellent, high-value content.

4. Develop world class infrastructure but not at the cost of investment in content.

5. Reflect audience expectations in content standards in a converged world.

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Access and prominence


1. Retransmission on satellite: failure of regulation on prices to access the platform

2. Retransmission on Cable and online: copyright law allows retransmission. Is this the right tool?

3. Prominence on electronic programming guides recognised as one of most valuable regulatory assets given to public service broadcasters. Should it be extended?

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Improving infrastructure and sustaining the open internet




• Some new ISP business models could allow network investment. However, we must not lose the ‘innovation without permission’ which allowed new entrants to scale rapidly:


• The open internet has been a successful engine for innovation and growth, carryingmutual benefits for users, internet companies and network providers:

Network providersbenefit from increaseddemand ; incentivised

Wider potential audience and access to faster services stimulates innovation by

Consumers benefit from a richer range of content


and services, stimulating demand for access and willingness to pay for enhanced networks


to invest in enhanced networks, widening and strengthening digital

inclusion.


content providers and encourages greater provision of content

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De la televisión radiodifundida a la distribución multiplataformas: evolución