Dealer Expo Sales Brochure

December 5-7, 2014CONFERENCE: DECEMBER 4Mc Cormick Place West, Chicago, IL

Your best opportunity all year to meet face to face with 5,500

Powersports Retailers

EXHIBITOR BROCHURE

Tracy HarrisSenior Vice President, Dealer Expo

Since 1966, Dealer Expo has been the largest event dedicated to the powersports retailer community. This Decemberkicks o� the year-long 50th Anniversary Celebration—starting with a brand new Dealer Expo experience for 2014.

So, what is changing? To start, a traditional tradeshow just doesn’t cut it anymore. Powersports retailers want to discover new products, learn retail business skills to improve their bottom line and meet other like-minded retailers— during a time of year that �ts their schedule and at a place easy to get to. They also want to have fun while doing it. Exhibitors, quite simply, want to meet with as many buyers as possible in an environment that is business-minded and convenient.

So, what did we do? We spoke to our community, both buyers and sellers, and even our critics to ensure every decision on the “new” Dealer Expo was actually a good one. By focusing on the needs of the retailers, the 2014 Dealer Expo delivers the experience your buyers requested: Moving to a destination city, but staying within 1,000 miles of 60% of the nation’s retailers at a peak time they are looking to buy, and when they have the sta� in place so they can leave their stores.

By exhibiting, you will have access to thousands of decision-makers from around the world. And we’ve created more opportunities than ever for buyers to see your product well before they even get to your booth.

I know the 2014 Dealer Expo will exceed your expectations. Let us show you how.

Dealer Expo | December 5-7, 2014 | Conference: December 4 | McCormick Place West, Chicago, IL, USA | www.dealerexpo.com | Sales Team Contact: 310.857.7328

We Built a Dealer Expo that is in line with your Business Needs—to reach new retailers, build new leads, connect with your current customers, and sell more product.

ATTENDANCE BY THE NUMBERS

RETAILERS YOU WILL MEET AT DEALER EXPO

RETAILER TYPE

5,500 QUALIFIED RETAILERSATTEND DEALER EXPO

< 60% have buying approval

< 74% are management

from 50 STATESand OVER

35 COUNTRIES

INDEPENDENT RETAILER

FRANCHISEDDEALER

PARTS/ACCESSORIES/GEAR RETAILER

SPECIALTY SERVICE/PERFORMANCE SHOP/INSTALLATION

44%30%12%11%3% CUSTOM

BUILDER

71% ATV/Off Road

59% Touring

44% Scooter/Moped

43% Metric

40% American Big Twin

22% Sport Bike

21% Snowmobile

13% Go Kart


MARKETS SERVED

Numbers based on current pre-registration projections.

Top Reasons Retailers Attend Tradeshows…

…AND HOW DEALER EXPO DELIVERS

Number 1 : SEE NEWPRODUCTS

> NEW PRODUCT SHOWCASE your new product displayed at the entrance of the show

> NEW PRODUCT CATALOG: New product coverage in the Show Directory, Dealernews and online

> OVER 100 15-MINUTE PRODUCT DEMOS

present your new product to retailers




Number 2: GET ADVANCEDBUSINESS TRAINING

Mark RodgersAuthor of the best-selling

McGraw-Hill book:Accelerate the Sale.


> The National Retail Conference presented by Dealernews: An entire day (before the expo even opens) dedicated to exclusive, in-depth content developed speci�cally for Powersports retailers.

Management workshops presented by The Retail Owners Institute (ROI)

Marketing workshops presented by Dealership University

Service Workshop presented by the Motorcycle Mechanics Institute

“Accsellerate Your Sales” Workshop presented by Mark Rodgers

> Dealer Program Meeting presented by the Motorcycle Industry Council > Lunch and Learns: Retailers connecting over lunch to discuss the speci�c challenges facing today’s powersports retailer.

> Model Store and Model Storeroom: Interactive learning displays including the “model store for millennials, by millennials” – designed speci�cally to attract the 18-28 customers and the Model Storeroom on how to optimize parts storage space.

> Kawasaki Presents: REVIVE, REFRESH, RECHARGE, REACH-OUT Kawasaki is creating an oasis in the center of the expo �oor with an H2O Bar, charging stations, comfy chairs & more. Best of all, Kawasaki's marketing team will lead sessions on how to e�ectively utilize digital media.

> Pie in the Sky Party: What better way to welcome you to Dealer Expo than classic Chicago deep dish pizza served up in one of the most iconic buildings in the world: The Willis Tower. Participation is limited.

> 23rd annual Top 100 Awards Gala: Celebrating the best retailers of 2014. Winners receive complimentary seating; additional paid seating available, on sale in October. Sponsorships available.

> Secret Party: Millennium Park is heating up the �rst Friday in December. Don’t miss what we have in store. Details released that day via social media.

> Saturday Night Industry Party: Honoring the LEGENDS – the veterans responsible for building the aftermarket industry, dealer networks and the dealerships themselves.

> FULL THROTTLE LOUNGE: Full-service VIP experience for dealers who sell more than $10M in annual sales.

> 50 Years of Motorcycle Exhibit: This special exhibit will take attendees back in time to highlight the top news and showcase a vehicle model from each year.

INDUSTRY PARTY HONORING THE LEGENDS




Number 3: HANG OUT AND HAVE FUN!

Reconnect and kick back with retailers, exhibitors and friends at the evening parties.

PIE IN THE SKY PARTY

50 YEARS OF MOTORCYCLEEXHIBIT

23RD ANNUALAWARDS GALA

The Best Time of Year to Hold Dealer ExpoDATES THAT MEET THE INDUSTRY’S STANDARD

JAN-FEBSLOW WINTER MONTHSPowersports retailers are hunkered down for winter —running on lean budgets and skeleton sta�. They are focused on �nishing their ordering in time for the start of the selling season.

J F M A M J J A S O N D

MAR-OCTSELL SELL SELLFor 37 weeks a year, retailers are concentrating on one thing: SALES. From their shops, racing events, rallies and other outdoor consumer opportunities, this is the busy selling season with no time for anything else.


NOVEMBERCROWDED EVENT MONTHManufacturers, distributors and importers are busy with international shows such as EICMA, Intermot, and SEMA.


DECEMBERWith a crowded powersports calendar, Dealer Expo is at THE peak time in early December when stores are fully staffed and eager to get their hands on new products for the 2015 Sales Season.



The Best LocationA RETAILER’S KIND OF TOWN — CHICAGO

SEATTLEWithin 4 Hours

SAN FRANCISCOWithin 4 Hours

DENVERWithin 2 Hours

LOS ANGELESWithin 4 Hours

PHOENIXWithin 3 Hours

DALLAS/FT. WORTHWithin 3 Hours

ATLANTAWithin 3 Hours

WASHINGTON D.C.Within 2 Hours

TAMPAWithin 4 Hours

NEW YORKWithin 2 Hours

MINNEAPOLISWithin 1 Hour

NEW ORLEANSWithin 3 Hours

BOISEWithin 3.5 Hours

CHICAGOINDIANAPOLISWithin 1 Hour

60%of all U.S.powersportsretailersare within1000 mi.of Chicago

CONVENIENT LOCATION FOR THE INTERNATIONAL CROWD

Chicago’s TWO international airports offer over120 daily direct flights to 60 international destinations.


FROM

MEX

ICO, C

ENTR

AL,

& SOUTH AM

ERIC

A

FROM ASIA

FROM EUROPE

Dealer Expo delivers

OVER 5,500 RETAILERScreating endless opportunities for new buyer lead generation

of decision-makers say national shows are an extremely useful source for buying information.

of attendees use face-to-face time at a show to learn about new products, evaluate vendors for future buying and narrow their choices.

Invaluable face-to-face NETWORKING

IN-PERSON SAVINGS

MEET NEW BUYERS

REINFORCE CURRENT RELATIONSHIPS

87%86%


YOUR CURRENT BUYERSARE AT THE SHOW

Gain the competitive edge of knowing your customers personally and take advantage

of making the deal in-person.

Source: The Center for Exposition Industry Research

to identify a prospect

for the �rst face-to-face contact

to close a sale

AVERAGE COST…

$96

$96

$2,188

AT A SHOW

$443

$1,039

$3,102

OTHER MEANS

$347

$943

$914

YOU SAVE

YOUR NEW PRODUCTS RIGHT IN THE RETAILER’S HANDSThis year, the price of your booth includes these opportunities to keep your products in front of retailers throughout their event experience:

Beyond the Booth – $2,500 for a 10x10 and SO MUCH MORE

Your Product included in the NEW PRODUCT SHOWCASELocated at the show’s entrance, retailers will engage with your product on their way to the expo floor.

Your Product in the NEW PRODUCT CATALOGAvailable starting in September, the online new product catalog is the resource where buyers can do their 2015 planning. Include your product to reach the entire Dealerexpo.com audience.


15 MINUTE PRODUCT DEMOPresent the features, functionality and how to sell your new product at the New Product Demo Stages located right on the expo floor. Space is limited so reserve today.

The VALUE of YOUR EXHIBITOR INVESTMENT

3 FULL DAYS OFEXHIBITING Our partner, the City of Chicago, secured more a�ordable rates and

relaxed labor rules for booth setup, maintenance and tear down.

MORE AFFORDABLE RATES& RELAXED LABOR RULESPLUS:

BOOTH PRICESSTART AT JUST

$2500


> Meet Face-to-Face with over 5,500 Retailers

> Your product displayed at the New Product Showcase

> 15 min. presentation on the New Product Demo Stage (limited number of timeslots available)

> Four Evening Networking Events (limited seating for Wednesday and Thursday events)

> Your product included in the Digital New Product Catalog

> Your logo included on the Dealer Expo homepage

> Booth on the expo floor… OF COURSE!

Documents

Dealer Expo Sales Brochure